The companies aim to add more than 60 hotels across India in 10 years
Dimitris Manikis (left), EMEA president, Wyndham Hotels & Resorts, and Sarbendra Sarkar, founder and MD, Cygnett Hotels & Resorts, after signing a 10-year deal to launch La Quinta and Registry Collection Hotels in India, Bangladesh and Sri Lanka.
Vishnu Rageev R is a journalist with more than 15 years of experience in business journalism. Before joining Asian Media Group in 2022, he worked with BW Businessworld, IMAGES Group, exchange4media Group, DC Books, and Dhanam Publications in India. His coverage includes industry analysis, market trends and corporate developments, focusing on retail, real estate and hospitality. As a senior journalist with Asian Hospitality, he covers the U.S. hospitality industry. He is from Kerala, a state in South India.
Wyndham and Cygnett signed a 10-year deal to launch La Quinta and Registry Collection Hotels in India, Bangladesh and Sri Lanka.
Gurgaon-based Cygnett, founded in 2014, is led by Founder and Managing Director Sarbendra Sarkar.
In June, Wyndham CEO Geoff Ballotti announced India expansions at the company’s 2025 Global Conference in Las Vegas.
WYNDHAM HOTELS & RESORTS and Cygnett Hotels & Resorts signed a 10-year deal to launch La Quinta by Wyndham and Registry Collection Hotels in India, Bangladesh and Sri Lanka. The partnership aims to add more than 60 hotels across the region over the next decade.
The Wyndham-Cygnett deal is the latest in a series of development agreements to meet rising travel demand in India, Wyndham said in a statement.
“This partnership is the next chapter in Wyndham’s Eurasia growth story, with India as a key strategic market that we’ve grown alongside for decades,” said Dimitris Manikis, Wyndham’s president for EMEA. “Cygnett shares our commitment to sustainable, long-term growth while meeting demand from travelers seeking experiences that blend comfort, authenticity, and excellence. We’re introducing stays across the full spectrum—from quality hotels to luxury escapes—bringing Wyndham brands to more destinations across the region.”
With domestic travel spending reaching $186 billion last year and leisure travel projected to grow 12 percent annually, Wyndham is targeting a fast-evolving market driven by infrastructure investment, a growing middle class, and rising tourism.
India, Gurgaon-based Cygnett, founded in 2014, is led by Founder and Managing Director Sarbendra Sarkar. He said partnering with Wyndham provides the scale, global recognition, and brand strength to expand quickly and deliver value to owners and guests.
“We are proud to help grow La Quinta and Registry Collection Hotels—two global brands that complement our portfolio and align with demand in the region for high-quality hotel and guest experiences,” Sarkar said. “Our regional network and commitment to brand integrity position us to lead the rollout of these brands across South Asia.”
As part of the deal, Wyndham and Cygnett signed an exclusive agreement to develop La Quinta across India, Nepal, Sri Lanka and Bangladesh, with plans for more than 50 hotels. The rollout, a mix of new builds and conversions, is expected to begin by late 2026. At present, the brand has a presence in more than 900 locations globally and targets upper-midscale business and leisure travelers.
Wyndham and Cygnett will also introduce Registry Collection Hotels in India under a nonexclusive 10-year agreement to develop 10 properties. The hotels will be co-branded with Anamore, Cygnett’s new 5-star brand, with the first opening expected in 2026. Registry Collection Hotels also operate in more than 30 global locations and focus on boutique and luxury stays.
In June, Geoff Ballotti, president and CEO of Wyndham Hotels & Resorts, announced several initiatives at the company’s 2025 Global Conference at Caesars Forum in Las Vegas, including expansion plans in India.
Airbnb contributed $1.45 billion to India’s GDP in 2024, according to Oxford Economics.
Top international sources were the U.S., UK, Canada and Australia.
Non-urban destinations accounted for 16 percent of gross booking value.
AIRBNB CONTRIBUTED $1.45 BILLION to India’s GDP in 2024, supported more than 111,000 jobs and generated $308 million in wages, according to Oxford Economics. North American guests made up nearly half of international Airbnb arrivals and 4 percent of all Airbnb guests in the country.
Oxford Economics’ report, “The Economic Impact of Airbnb in India,” found domestic travelers drove growth, making up 91 percent of Airbnb guests in 2024, up from 79 percent in 2019.
Top international sources were the U.S., UK, Canada and Australia.
Airbnb accounted for 0.5 percent of India’s travel and tourism GDP and 0.2 percent of tourism employment, about one in every 417 jobs, with guest spending of $1.45 billion, the report found. Non-urban destinations made up 16 percent of gross booking value, tripling since 2019, reflecting rising interest in rural and lesser-known locations.
Employment benefits included 38,000 jobs in transport and storage, 19,600 in food and beverage, 16,800 in wholesale and retail and 10,700 in manufacturing, it said.
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IHCL and Cemtac are developing a 64-key Gateway hotel in Pahalgam.
An April terror attack in Pahalgam killed 26 people, mostly tourists.
This will be IHCL’s seventh hotel in the state, including the one under development.
TATA’S INDIAN HOTELS Co. Ltd. and Cemtac Cements are developing a 64-key Gateway hotel in Pahalgam, Jammu and Kashmir. This is IHCL’s seventh hotel in statement, including the one under development.
The hotel will include a heated pool, health club and 2,000 square feet of banqueting facilities, the companies said in a statement.
“Pahalgam’s landscapes and cultural heritage make it a compelling destination across leisure, spiritual, adventure and eco-tourism segments,” said Suma Venkatesh, IHCL’s executive vice president for real estate and development. “This signing aligns with our strategy to invest in destinations with scenic appeal and a strong tourism ecosystem.”
A major terror attack in Pahalgam on April 22 killed 26 people, mostly tourists.
“We are thrilled to collaborate with IHCL to bring the Gateway brand to Pahalgam,” said Riaz Ahmad Panjra, Cemtac Cements’ managing director. “This partnership reflects our shared vision to enhance hospitality in the region while showcasing its natural and cultural richness.”
Cemtac Cements, founded in 2008, is a brand in Jammu and Kashmir. Beyond cement, Panjra owns multiple hotels in Srinagar and Pahalgam and has investments in agriculture, diversifying his business portfolio.
Trump’s 50 percent tariff on Indian goods took effect on Aug. 27.
Hospitality businesses in both countries could be hit.
U.S. treasury secretary calls the India-U.S. relationship “very complicated” but expects resolution.
PRESIDENT DONALD TRUMP’S 50 percent tariff on Indian goods took effect Wednesday, while Prime Minister Narendra Modi urged citizens to follow the “Vocal for Local” policy and Swadeshi mantra in his Aug. 15 Independence Day address. Beyond exports such as textiles, the U.S. measure is likely to affect travel, tourism and hospitality in both countries.
The Global Trade Research Initiative told the Financial Times that Indian exports to the U.S. could fall from $86.5 billion this year to about $50 billion in 2026. Textiles, gems, jewelry, shrimp and carpets are expected to be most affected, with exports in these sectors projected to drop 70 percent, “endangering hundreds of thousands of jobs.”
Meanwhile, India also began outreach programs in 40 markets, including the UK, Japan and South Korea, to increase textile exports, Economic Times reported. Officials said 40 select markets, including the UK, Japan, South Korea, Germany, France and Australia, “hold the real key to diversification.” These countries import more than $590 billion in textiles and apparel annually, while India’s current share is around 5 to 6 percent.
‘Trade embargo’
The duties, 16 percentage points higher than China, 31 points higher than most Southeast Asian countries and 35 points above South Korea, have raised U.S. tariffs on Indian goods to levels Nomura described as a “trade embargo,” the Guardian reported.
However, the U.S. hotel associations, including the AAHOA and the American Hotel & Lodging Association, have not commented, though the tariffs raise costs for imported furniture, textiles and kitchen supplies. Higher costs may also increase guest prices, delay renovations and reduce profitability.
The tariff increase may also affect U.S. companies operating in India, including Hilton Hotels & Resorts, Marriott International, Wyndham Hotels & Resorts and Choice Hotels International, all of which have announced expansion plans. Tesla recently opened an outlet in Mumbai.
‘Vocal for Local’
Prime Minister Narendra Modi urged traders and shopkeepers to follow the “Vocal for Local” mantra and buy Indian products, saying this will keep money within India, The Hindu reported.
“Have faith in Indian goods. If you are Indian, buy only goods made in India. Choose items made in India, by Indians,” he said at an event in Delhi. “I want to appeal to my fellow traders and shopkeepers: support me in following the mantra of ‘Vocal for Local’. This will benefit the country and the money spent on the goods you sell will stay within India.”
Modi also highlighted India’s progress in manufacturing, saying 11 years ago the country imported most phones.
“Today, the majority of Indians use Made in India phones,” he said. “Each year we produce 30–35 crore mobile phones and we are also exporting them.”
On Independence Day, Modi emphasised self-reliance under Atmanirbhar Bharat across defence and energy, with initiatives in solar, hydrogen and nuclear power. He announced a Reform Task Force to boost economic growth, reduce red tape, modernise governance and prepare India for a $10 trillion economy by 2047.
Howdy Modi backfires
Congress MP Manickam Tagore criticised Modi over the “Howdy Modi” event, saying India has suffered export losses after the U.S. imposed the double tariff.
“Modiji, remember your slogan ‘Abki Baar, Trump Sarkar’?” he wrote on X. “Today, that ‘friendship’ has cost India Rs 2.17 lakh crore in export losses as the U.S. imposes a 50 percent tariff. Your PR politics = India’s economic disaster.”
Tagore said farmers, MSMEs and exporters are bearing the brunt.
“Farmers, MSMEs and exporters are affected: textile exports from Tiruppur, Surat, and Noida face 5 lakh job losses; the gems and jewellery sector is losing 2 lakh jobs; 3 million livelihoods of Andhra Pradesh shrimp farmers are at risk,” he said. “All due to Modi’s failed diplomacy and slogans abroad.”
‘U.S.-India will unite’
U.S. Treasury Secretary Scott Bessent described the India-U.S. relationship as “very complicated” but expressed hope that “at the end of the day, we will come together.”
“President Trump and Prime Minister Modi have good relationships at that level,” he said in an interview with Fox Business. “And it’s not just over Russian oil. India is the world’s largest democracy, and the U.S. is the world’s largest economy. I think at the end of the day, we will come together.”
The former Marriott executive received the Bharat Gaurav award.
The appointment follows the Accor-InterGlobe joint venture formed earlier this year.
Ranju Alex is Accor Ltd.’s new CEO for South Asia, which includes India, Bangladesh, Pakistan and Sri Lanka. She will lead the company’s business and growth strategy in the subcontinent.
Alex, who joined Marriott International in 2010, served as regional vice president for South Asia, overseeing 170 hotels. The appointment follows the formation of the Accor-InterGlobe joint venture earlier this year, led by Chairman Gaurav Bhushan, to open 300 Accor hotels in India by 2030.
“We are pleased to welcome Ranju to the Accor and InterGlobe family,” said Bhushan. “She brings deep experience, skills, and relationships to our business, and we look forward to building a leading hospitality platform in the region under her leadership.”
Alex began her career with The Oberoi Group in 1993 and held leadership roles at Marriott for more than three decades. She received the Bharat Gaurav award for her contributions to the industry.
“I am delighted to be joining Accor, a company with a comprehensive portfolio of brands in the region,” she said. “It is an honor to take on this role and deliver the Group’s vision in South Asia.”
Accor operates more than 70 hotels in the region and has more than 30 in the pipeline.
Meanwhile, the Accor/Interglobe JV is the exclusive growth platform for the brand’s portfolio in India, focusing on expansion and services for Indian travelers. InterGlobe, parent of IndiGo, is led by Group Managing Director Rahul Bhatia.
OYO reportedly plans to file its DRHP in November for a $7-8 billion IPO.
The company recently delayed its third IPO attempt due to market volatility.
It added more than 150 hotels to its U.S. portfolio in the first half of 2025.
OYO IS REPORTEDLY planning to file its Draft Red Herring Prospectus in November for an IPO targeting a $7 to 8 billion valuation. The company will present the proposal to its board next week.
Discussions with banking partners have increased in recent weeks, with valuation guidance at $7 to 8 billion (about ₹70 per share), or 25 to 30 times EBITDA, Press Trust of India reported citing sources.
"While we cannot comment on any timelines related to OYO's DRHP or IPO plans, as these will be guided by OYO's board of directors and remain at their discretion, OYO continues to evaluate a range of strategic options to drive value for its stakeholders," a company spokesperson told PTI.
In May, OYO delayed its third IPO attempt due to opposition from its largest shareholder, SoftBank, and market volatility.
“Over the past few months, SoftBank has engaged with banks such as Axis, Citi, Goldman Sachs, ICICI, JM Financial and Jefferies in London to assess market sentiment. After assessing market feedback, they are now confident in their decision,” one person aware of the developments was quoted as saying. “The board will be approached next week as the company firms up the details and finalises key strategic elements."
SoftBank remains one of OYO's largest shareholders. Insiders indicate the filing will showcase OYO's first-quarter financial performance, the report said. The hospitality industry also saw double-digit growth this quarter.
OYO is planning a new parent brand identity to unify its portfolio. Earlier this year, OYO CEO Ritesh Agarwal asked for name suggestions for Oravel Stays Ltd on social media. The chosen name may become the group's new name. OYO is also exploring a separate app for its premium and mid-to-premium company-serviced hotels, as the segment has grown across India and global markets.
Agarwal also chairs G6 Hospitality, parent of Motel 6 and Studio 6. Agarwal and G6 CEO Sonal Sinha previously spoke with Asian Hospitality on leadership and performance.