Skip to content

Search

Latest Stories

Wyndham campaign connects brands, rewards program

It highlights accessibility, convenience and authenticity across 9,300 hotels

Wyndham 2025 ad campaign

Wyndham Hotels & Resorts launched an ad campaign connecting its 25 brands and its rewards program under the tagline: “Where There’s a Wyndham, There’s a Way.”

What is Wyndham’s new hotel campaign about?

WYNDHAM HOTELS & RESORTS launched an ad campaign promoting all 25 of its hotel brands and rewards program under one voice and the tagline: “Where There’s a Wyndham, There’s a Way”. The company’s campaign highlights accessibility, convenience and authenticity across its 9,300 hotels.

The multi-million dollar campaign spans multiple media and reflects travelers’ preferences, from weekend trips to longer drives, Wyndham said in a statement.


“This campaign is more than a new tagline; it celebrates what Wyndham does best: making hotel travel possible for all,” said Marissa Yoss, Wyndham’s vice president, brand marketing and paid media. “From road trips and family reunions to beach getaways and golf escapes, we want travelers looking to Wyndham, knowing that no matter the destination, no matter the budget: ‘Where There’s a Wyndham, There’s a Way.’”

The campaign opens with a 30-second spot showing a woman traveling across states to attend three family events, using Wyndham’s hotel network and loyalty program. It serves as an ode to everyday travel and reflects the campaign’s message. The spot uses storytelling and humor to represent Wyndham’s customer base. It balances aspiration and realism, avoiding travel tropes in favor of a more familiar approach.

The campaign was developed with Havas New York and produced by Annex 88.

Dan Lucey, co-CEO and chief creative officer of Havas New York, said the “Where There’s a Wyndham” tagline serves as a flexible platform for telling stories that resonate with everyday travelers.

“Whether you’re using Wyndham Rewards points earned from business travel for a personal trip or keeping your ‘World’s Greatest Aunt’ status by showing up for your nieces and nephews, there’s no shortage of relatable travel situations we can highlight,” she said.

“World’s Greatest Aunt” focuses on the character’s journey and how Wyndham Rewards helps her reach the family events, the statement said.

Hilton Worldwide Holdings recently launched its “It Matters Where You Stay” campaign featuring Indian actor and brand ambassador Deepika Padukone.


More for you

IHG Ruby Hotels USA launch
Photo credit: IHG Hotels & Resorts

IHG’s Ruby debuts in U.S. market

Summary:

  • IHG launched its 20th global brand, Ruby, in the U.S.
  • The brand offers serves city-centers and urban locations with restrictions.
  • It focuses on major urban markets with new-build, conversion, and adaptive reuse.

IHG HOTELS & RESORTS introduced Ruby Hotels, its 20th global brand, to the U.S. It is designed to fit in city centers and urban locations with entry barriers and space constraints.

Keep ReadingShow less
H-2B visa hospitality impact

Study: H-2B visas boost U.S. jobs and wages

Summary:

  • The H-2B visa program protects U.S. jobs and wages, according to AHLA citing a study.
  • It allows hotels and resorts to meet travelers’ needs while supporting the economy.
  • It provides foreign workers for seasonal jobs when domestic workers are unavailable.

THE H-2B VISA program does not harm U.S. jobs or wages but increases pay and supports the labor force, according to an Edgeworth Economics study. Citing that study, the American Hotel & Lodging Association said the program enables hotels and resorts to meet travelers’ needs while supporting the workforce and economy.

Keep ReadingShow less
AI digital assistant redefining guest loyalty in U.S. hospitality industry

Study: AI agents redefine hotel loyalty

Summary:

  • The use of AI agents hotels must rethink customer loyalty, a FAU study finds.
  • The paper proposes strategies as AI becomes the main booking channel.
  • Researchers warn of ethical and privacy issues.

HOTELS MUST RETHINK how they build and maintain loyalty as artificial intelligence systems make travel decisions and bookings for consumers, according to a study by Florida Atlantic University. The rise of artificial intelligence agents will complicate hotel customer loyalty management.

Keep ReadingShow less
HAMA Fall 2025 survey results

Survey: Hotels expect Q4 RevPAR gain

Summary:

  • More than 70 percent expect a RevPAR increase in Q4, according to HAMA survey.
  • Demand is the top concern, cited by 77.8 percent, up from 65 percent in spring.
  • Only 37 percent expect a U.S. recession in 2025, down from 49 percent earlier in the year.

MORE THAN 70 PERCENT of respondents to a Hospitality Asset Managers Association survey expect a 1 to 3 percent RevPAR increase in the fourth quarter. Demand is the top concern, cited by 77.8 percent of respondents, up from 65 percent in the spring survey.

Keep ReadingShow less
Peachtree Group DST Mansfield Texas

Peachtree adds Mansfield, TX, industrial asset to DST

Summary:

  • Peachtree launched new DST with 131,040‑square foot industrial facility in Mansfield, Texas.
  • The property was acquired at $180 per square foot.
  • Peachtree completed $320M in debt-free transactions across multiple markets since 2022.

PEACHTREE GROUP LAUNCHED its latest Delaware Statutory Trust with the acquisition of a newly built 131,040-square-foot industrial facility in Mansfield, Texas. The company has completed about $320 million in debt-free transactions since launching its DST program in 2022, according to its statement.

Keep ReadingShow less