Summary:
- Whitestone entered hospitality management with Soartress Hospitality.
- This is their latest venture, along with Whitestone Capital and Striv Design.
- The company focuses on performance, leadership and operations.
WHITESTONE COS. LAUNCHED Soartress Hospitality, a new hospitality management company. It will manage select-service, extended-stay and full-service hotels across brands, focusing on performance, leadership and operations.
Soartress Hospitality, guided by its “Bedrock Beliefs of Inspire, Communicate and Perform” and “Star Beliefs of Respect, Honesty and Integrity,” establishes a new standard in hospitality management, Whitestone said in a statement.
Columbus, Ohio–based Whitestone, led by CEO Jay Batra, has four specialties: real estate investment, property management, commercial design and construction management.
“This announcement has been four years in the making,” said Batra. “In 2021, we decided to fold a legacy management company into the Whitestone Group of companies, alongside Whitestone Capital and Striv Design. We set out with a clear vision: to transform the organization into a people-focused management company. Since then, we’ve restructured benefits, technology and culture. Today, we’re introducing Soartress Hospitality to the broader hospitality community.”
Batra said Whitestone’s goal has always been to build companies with lasting purpose.
“Soartress reflects that mission, transforming an operating division into a future-focused organization ready to scale,” he said.
Whitestone recently reopened the dual-branded Hilton Garden Inn and Homewood Suites in Colorado Springs North, Colorado.
