Whitepaper: India to add 6.1 million hospitality jobs by 2034
Digital marketing, sustainable tourism and customer service skills in demand
By Vishnu Rageev RDec 23, 2024
INDIA’S TOURISM AND hospitality sector is set for significant growth, with the potential to create 6.1 million new jobs by 2034, according to a whitepaper by the Confederation of Indian Industry and EY. Currently, the sector accounts for about 8 percent of India’s total employment.
Titled “Reimagining Workforce Horizons: Employment Landscape in Tourism and Hospitality in India,” the report highlights a strong recovery in the sector, driven by a resurgence in domestic tourism despite COVID-19 setbacks. This growth is expected to continue, with sectoral spending projected to rise 1.2 times by 2034, requiring a skilled workforce.
The report said that of the 6.1 million new jobs expected by 2034, 4.6 million will be for men and 1.5 million for women. This growth underscores the sector's potential for gender inclusion and workforce expansion, while emphasizing the need for strategies to attract and retain female workers, further boosting employment opportunities.
The CII-EY study recommends focusing on specialized skills in areas such as digital marketing, sustainable tourism practices, and advanced customer service to equip the workforce for future demands. These skills will be crucial to meet the evolving needs of domestic and international tourists.
Key initiatives to address the skills gap and enhance career prospects include Gamified Learning Management Systems for continuous development, collaboration with industry associations to create career advancement pathways, and establishing a taskforce under the Ministry of Tourism to standardize skills and educational frameworks across the sector.
The whitepaper stresses the importance of an inclusive workforce, empowering women and marginalized communities. It advocates for policies that incentivize participation, particularly in emerging segments like medical tourism, and proposes a tourism employment index to track trends and provide actionable workforce insights.
The report also highlights the need to integrate Digital Public Infrastructure to position India as a global hub for innovative tourism solutions. This includes granting industry status, offering targeted subsidies, and implementing Employment Linked Incentive schemes to drive job creation.
It also explores the gig economy’s potential for providing flexible employment, particularly during peak seasons, and highlights the rise of Gen Z in the workforce as a driver of more flexible, tech-savvy, and community-driven work environments. These trends are expected to create a dynamic and innovative labor market within the sector.
Looking beyond 2034, the report projects that by 2036-37, the sector will need an additional 6.13 million workers to meet rising demand. Upskilling women and marginalized communities will be crucial in bridging skill gaps and enabling the sector to fully capitalize on its potential for economic growth and job creation.
India's rank on the World Economic Forum’s Travel & Tourism Development Index 2024 has risen to 39th, up from 54th in 2021. The sector's direct contribution to India's GDP exceeded $231 billion in 2023, making India the second-largest tourism GDP contributor in the Asia-Pacific region, the report noted.
In conclusion, the CII-EY whitepaper calls for collaboration between the government, private sector, and academic institutions to unlock the tourism and hospitality sector's full potential.
A recent study by Hotelogix found that flexible supplier contracts and cost-effective cloud solutions give Indian mid-segment hotel brands an edge over international competitors.
The former Marriott executive received the Bharat Gaurav award.
The appointment follows the Accor-InterGlobe joint venture formed earlier this year.
Ranju Alex is Accor Ltd.’s new CEO for South Asia, which includes India, Bangladesh, Pakistan and Sri Lanka. She will lead the company’s business and growth strategy in the subcontinent.
Alex, who joined Marriott International in 2010, served as regional vice president for South Asia, overseeing 170 hotels. The appointment follows the formation of the Accor-InterGlobe joint venture earlier this year, led by Chairman Gaurav Bhushan, to open 300 Accor hotels in India by 2030.
“We are pleased to welcome Ranju to the Accor and InterGlobe family,” said Bhushan. “She brings deep experience, skills, and relationships to our business, and we look forward to building a leading hospitality platform in the region under her leadership.”
Alex began her career with The Oberoi Group in 1993 and held leadership roles at Marriott for more than three decades. She received the Bharat Gaurav award for her contributions to the industry.
“I am delighted to be joining Accor, a company with a comprehensive portfolio of brands in the region,” she said. “It is an honor to take on this role and deliver the Group’s vision in South Asia.”
Accor operates more than 70 hotels in the region and has more than 30 in the pipeline.
Meanwhile, the Accor/Interglobe JV is the exclusive growth platform for the brand’s portfolio in India, focusing on expansion and services for Indian travelers. InterGlobe, parent of IndiGo, is led by Group Managing Director Rahul Bhatia.
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OYO reportedly plans to file its DRHP in November for a $7-8 billion IPO.
The company recently delayed its third IPO attempt due to market volatility.
It added more than 150 hotels to its U.S. portfolio in the first half of 2025.
OYO IS REPORTEDLY planning to file its Draft Red Herring Prospectus in November for an IPO targeting a $7 to 8 billion valuation. The company will present the proposal to its board next week.
Discussions with banking partners have increased in recent weeks, with valuation guidance at $7 to 8 billion (about ₹70 per share), or 25 to 30 times EBITDA, Press Trust of India reported citing sources.
"While we cannot comment on any timelines related to OYO's DRHP or IPO plans, as these will be guided by OYO's board of directors and remain at their discretion, OYO continues to evaluate a range of strategic options to drive value for its stakeholders," a company spokesperson told PTI.
In May, OYO delayed its third IPO attempt due to opposition from its largest shareholder, SoftBank, and market volatility.
“Over the past few months, SoftBank has engaged with banks such as Axis, Citi, Goldman Sachs, ICICI, JM Financial and Jefferies in London to assess market sentiment. After assessing market feedback, they are now confident in their decision,” one person aware of the developments was quoted as saying. “The board will be approached next week as the company firms up the details and finalises key strategic elements."
SoftBank remains one of OYO's largest shareholders. Insiders indicate the filing will showcase OYO's first-quarter financial performance, the report said. The hospitality industry also saw double-digit growth this quarter.
OYO is planning a new parent brand identity to unify its portfolio. Earlier this year, OYO CEO Ritesh Agarwal asked for name suggestions for Oravel Stays Ltd on social media. The chosen name may become the group's new name. OYO is also exploring a separate app for its premium and mid-to-premium company-serviced hotels, as the segment has grown across India and global markets.
Agarwal also chairs G6 Hospitality, parent of Motel 6 and Studio 6. Agarwal and G6 CEO Sonal Sinha previously spoke with Asian Hospitality on leadership and performance.
IHCL expands portfolio past 550 hotels by through acquisitions and partnerships.
Promoters of ANK, Pride and Brij come from the Clarks Hotels family.
ANK and Pride operates midscale hotels, Brij focuses on the boutique and experiential segment.
THE INDIAN HOTELS Co. Ltd acquired a controlling stake in ANK Hotels Pvt. Ltd and Pride Hospitality Pvt. Ltd and signed a distribution agreement with Brij Hospitality Pvt. Ltd. The deals expand IHCL’s portfolio to more than 550 hotels, increase its midscale presence to over 240 properties and add the Brij brand.
The promoters of ANK Hotels, Pride Hospitality and Brij Hospitality come from the Clarks Hotels family, IHCL said in a statement.
“India’s hospitality sector has witnessed sustained demand momentum over the last three fiscal years, reflective of the country’s growing economic prominence and rising discretionary spends,” said Puneet Chhatwal, IHCL’s managing director and CEO. “The outlook for the sector remains buoyant as demand outpaces supply and India continues to be an under-served hospitality market, especially in the mid-market segment. Our partnership with ANK, Pride and Brij Hospitality is a multipronged approach addressing India’s heterogeneous market landscape and is in line with IHCL’s five-year road map ‘Accelerate 2030’ of unlocking India’s tourism potential.”
ANK Hotels and Pride Hospitality operate 135 midscale hotels across 110 locations under The Clarks Hotels & Resorts brand, the statement said. These will be integrated into IHCL’s portfolio, mainly under the Ginger brand. Brij Hospitality’s 19 properties will add to IHCL’s presence in the boutique and experiential segment.
“Furthering IHCL’s presence in the midscale segment with the transformation of Ginger, this partnership doubles our portfolio to over 240 hotels addressing the needs of the aspirational traveller,” Chhatwal said. “Expanding our brandscape, the strong brand equity of Brij Hotels in India’s cultural and historical centres extends our offering in the experiential boutique luxury segment. With their legacy and hospitality expertise, the key managerial personnel of ANK, Pride and Brij Hospitality will continue to oversee the running of the respective companies, providing business continuity and enabling future growth.”
The transaction supports IHCL’s asset-light strategy, with most new properties under management contracts or operating leases. It advances the company’s ‘Accelerate 2030’ goal of expanding India’s tourism potential and broadens its presence from midscale to boutique luxury.
Ankur Dalwani, IHCL’s executive vice president and chief financial officer, said the company will fund the investment through internal accruals, supported by strong cash flows.
“The primary investment will be used to unlock value in existing assets and fuel future growth opportunities,” he said.
Meanwhile, Tata Sons recently launched a hospitality platform to support IHCL, allowing it to operate group-owned hotels on a revenue-share model while remaining asset-light. The first project is a 195-room Ginger hotel under construction near Kolkata airport.
“Together with IHCL, we carry forward the shared vision of our respective founders, Jamsetji Tata and Babu Brijpal Das Ji, in shaping and propelling India’s tourism journey," said Anant Apurv Kumar and Udit Kumar, founders of Brij Hotels and promoters of Clarks Group. "IHCL’s legacy of showcasing Indian hospitality to the world resonates with our core objective at Brij Hotels – to immerse travellers in the spirit of India’s most storied destinations. Together, we will blend IHCL’s century-old tradition with our experiential approach, creating journeys that honour our shared heritage, nurture local communities and reveal India in its most significant form. We extend our gratitude to Vijay Thacker from Horwath HTL for helping facilitate this strategic alliance.”
“It is with great enthusiasm that we move forward to new vistas with India’s largest hotel group,” said Anoop Kumar, founder of ANK Hotels. “Our forefathers, who sowed the seeds of the hospitality sector in India in 1947, will be proud.”
IHCL and Ambuja Neotia Group recently announced plans to open 15 hotels across West Bengal, Sikkim and Himachal Pradesh over the next five years.
MHRIL targets 10,000 rooms by 2030, up from 5,700.
It is exploring new models to become more competitive.
It calls the goal “conservative” amid India’s post-COVID tourism boom.
MAHINDRA HOLIDAYS AND Resorts India Ltd., a subsidiary of Mahindra Group, is aiming to have 10,000 rooms by 2030. The company is expanding beyond vacation ownership into the travel and tourism sector, Anish Shah, Mahindra Group CEO and managing director, said in an interview with PTI Videos.
MHRIL, led by Managing Director and CEO Manoj Bhat, had 5,794 keys as of June 30, 2025, and plans to add about 1,000 rooms this fiscal as part of its target to increase its room count to 10,000 by the 2030 fiscal, according to PTI.
Shah said the target of 10,000 rooms by 2030 is "conservative" given the boom in domestic tourism after the COVID-19 pandemic.
"So my response to that is that you're right,” Shah told PTI. “It should be much more. It is a good target right now, as a business looks at various options to go beyond vacation ownership."
The company is exploring new models to become more competitive, moving beyond its Club Mahindra business.
"As those options are thought through, further developed and combined with 'here's what the model is going to be' that will then give us a better sense of how we can play this in a much bigger way,” Shah said. "Our goal is very clear, to be the number one leisure hospitality player in India and that is something that we have been able to show, as we've seen from all the feedback we get from customers who go to our resorts. The experience has always been fantastic, and that is one that we've been able to deliver for families in leisure destinations, and we want to do that on a much larger scale."
Asked why the group has stayed away from conventional hotels and restricted itself to Club Mahindra, Shah said.
"That has been the model of the past but the business is looking at various options now, and is exploring, what are models that make sense, and how can we expand beyond just vacation ownership that we are doing (now)," he said.
India received 9.95 million foreign tourists in 2024, up from 9.52 million in 2023.
U.S. led India’s inbound and outbound travel in 2024 with 1.8 million American visitors.
The UAE was the top overseas destination for Indians, hosting 7.7 million travelers.
THE U.S EMERGED as India’s largest inbound tourism market in 2024, sending 1.8 million visitors, according to the India’s Ministry of Tourism. The U.S. also ranked among the top destinations for Indian travelers, welcoming more than 2.1 million visits last year.
Union Minister for Tourism and Culture Gajendra Singh Shekhawat said these figures signal strong momentum in both inbound and outbound travel, The Tribune reported.
India received a total of 99,51,722 foreign tourists in 2024, up from 95,20,928 in 2023 and 64,37,467 in 2022. Bangladesh followed the U.S. in inbound arrivals with 17,50,165 visitors, while the United Kingdom ranked third with 10,22,587.
On the outbound side, more than 30 million Indians traveled abroad in 2024, the report said.
Bureau of Immigration data showed the UAE as the most popular destination, attracting 7.7 million visitors from India, followed by Saudi Arabia with 34,23,711 and the United States with 21,43,909.
Earlier in July, Minister of State for External Affairs Kirti Vardhan Singh outlined plans to further strengthen India’s tourism profile through global trade fairs, roadshows, B2B meetings, familiarization trips and digital campaigns.
Rubix Data Sciences projected India’s hospitality industry will grow steadily despite regional tensions, with revenue reaching $12.8 billion by 2027.