- Waldorf Astoria Residences portfolio to reach 3,498 units by 2030.
- Pompano Beach tower 90 percent sold before completion.
- Penthouse sales set records in Pompano Beach and Tampa Bay.
HILTON WORLDWIDE HOLDINGS plans to nearly triple its Waldorf Astoria Residences portfolio by 2030, to 34 properties and 3,498 units, including 22 in the pipeline. The growth includes standalone towers that carry the Waldorf Astoria name without a hotel on site, a model that widens the brand’s reach among U.S. residential developers.
According to Hilton, Waldorf Astoria Residences Pompano Beach in Florida, the portfolio’s first standalone residential development, is 90 percent sold, and Waldorf Astoria Residences Denver Cherry Creek is more than 75 percent sold, with both still under construction. Record penthouse sales in Pompano Beach and St. Petersburg point to strong buyer demand for the brand in markets outside gateway cities, and early presales can reduce financing risk for developers.
Hilton’s branded residences drive luxury growth in premier destinations, said Joe Haughney, Hilton vice president of branded residential.Photo credit: Joe Haughne/LinkedIn
“Waldorf Astoria Residences represent one of the most compelling expressions of our luxury growth strategy, translating the brand’s legendary service, sense of place and hospitality expertise into private homes in some of the world’s most desirable destinations,” said Joe Haughney, Hilton’s branded residential vice president.
Florida anchors U.S. pipeline
Waldorf Astoria Residences Pompano Beach, developed by Related Group and Merrimac Ventures, topped off in May and is expected to be completed in summer 2027. A penthouse in the 92-residence oceanfront tower sold for $18.1 million, which Hilton said is the highest residential sale in Pompano Beach history.
Florida leads Waldorf Astoria’s U.S. residential expansion, with record-breaking sales and landmark luxury developments. Pictured is the living room at Waldorf Astoria Residences St. Petersburg. Photo credit: ARX Creative
On Florida’s Gulf Coast, Waldorf Astoria Residences St. Petersburg has passed $200 million in sales, including a $27 million penthouse that Hilton described as the highest residential sale in Tampa Bay history. The 50-story tower is scheduled for completion in 2030. Sales have started at Waldorf Astoria Residences Sarasota, which Hilton said will become the tallest building in downtown Sarasota, with occupancy planned for 2029.
In Miami, the 100-story Waldorf Astoria Residences Miami is set to become the tallest residential building on the East Coast outside New York City when completed in 2028, according to Hilton. Designed by Carlos Ott with Sieger Suarez Architects, the tower had 89 floors poured as of Hilton’s Nov. 10 update and will include the brand’s signature Peacock Alley.
Beyond Florida, Waldorf Astoria Residences Denver Cherry Creek, developed by PMG, will be Colorado’s first Waldorf Astoria-branded property when completed in 2028. Sales have launched at Waldorf Astoria Residences Deer Valley, a ski-in, ski-out project in Utah’s Deer Valley East Village, which Hilton describes as the first major public alpine ski resort developed in North America in more than 40 years. The project is slated to open in 2028. Hilton also listed Waldorf Astoria Residences Texas Hill Country in Fredericksburg among its new market entries. It will offer private residences and multi-bedroom resort villas with access to a spa, dining and concierge services; no opening date has been given.
Outside the U.S., Waldorf Astoria Residences Guadalajara, the brand’s first standalone residence in Mexico, the Caribbean and Latin America, is 53 percent sold, with completion expected in winter 2029. Other projects include:
- San Miguel de Allende, Mexico (24 residences, 2027)
- Turks and Caicos Dellis Cay (65 residences, 2030)
- Athens, on the top four floors of the tower housing Conrad Athens The Ilisian (unit count not disclosed, late 2026)
- Marbella, Spain (120 residences, date not disclosed)
- Tokyo Nihonbashi (71 residences, tenancy from fall 2027)
In Costa Rica, Waldorf Astoria Residences Costa Rica Punta Cacique has completed its first Estate Homes, a collection of 22 cliffside residences. More than half have sold, at prices from the mid-$7 million range to more than $11.75 million. In the UAE, Waldorf Astoria Residences Yas in Abu Dhabi sold out on launch day, and a penthouse at Waldorf Astoria Residences Ras Al Khaimah set what Hilton called a sales record.
Hilton has also signed Waldorf Astoria Residences Dubai Islands.
Branded homes move beyond cities
Branded residences expand beyond major cities, reshaping global luxury property markets. Pictured is Dubai skyline.Photo credit: iStock
Hilton’s growth tracks a wider shift. Knight Frank’s The Residence Report 2026/27 found that branded residence schemes worldwide rose from 354 in 2015 to 903 at the end of 2025. It projects about 1,088 by the end of 2026 and close to 1,800 by 2031. By 2025, 55 percent of schemes were outside major cities, up from 38 percent in 2016.
The report also points to U.S. demand. The U.S. accounted for 41 percent of the world’s new ultra-high-net-worth individuals over the five years to 2026. Miami ranks second to Dubai among branded residence markets, with 73 live and pipeline schemes against Dubai’s 175. Combined with the shift away from major cities, the data is consistent with Hilton’s push into secondary and resort markets such as Pompano Beach, Sarasota and Deer Valley.
Supply growth also brings competition. Location, pricing, construction delivery and service after move-in are likely to separate projects that hold value from those relying on the brand alone.
Hilton’s U.S. RevPAR rose 7 percent in the third quarter, ahead of its 5.8 percent system-wide gain, Asian Hospitality earlier reported. The company raised its full-year RevPAR forecast to 4 to 4.5 percent and expanded its hotel development pipeline to 543,100 rooms.
