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USTA: Travel prices decline for second consecutive month in June

The broader economy saw its first monthly price decline since 2020

USTA: Travel prices decline for second consecutive month in June

PRICES FOR TRAVEL goods and services decreased by 1.4 percent in June for the second consecutive month, outpacing the overall economy's 0.1 percent decline, according to the latest Consumer Price Index data from the U.S. Travel Association. The Travel Price Index indicated that lower hotel, airline, and gas prices were the primary contributors to the sector's significant price reduction.

In contrast, the broader economy experienced its first monthly price decline since 2020, USTA said in a statement.


"Now is the time for the travel industry to boost volume,” said Geoff Freeman, USTA’s president and CEO. “We've already seen travelers take advantage, with eight of the 10 busiest days in TSA's history occurring in 2024. It's essential that the industry is equipped with the right funding, resources and technology — coupled with sustained government focus — to meet an increase in demand."

Meanwhile, comparisons across different time frames—month-to-month, year-over-year, and against pre-COVID-19 levels—reflect an encouraging pricing trend for travelers, the statement said.  The TPI is updated monthly by the USTA following the CPI release from the Bureau of Labor Statistics.

In October, USTA and Ipsos reported that air travel hassles are expected to cost the U.S. economy $71 billion next year. To address this, the government should prioritize a long-term FAA reauthorization bill, strengthen FAA strategy and funding, and adopt advanced air travel practices from other countries.

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Hilton Launches ‘Diamond Reserve’ in Hilton Honors Loyalty Program
Photo Credit: Hilton

Hilton launches ‘Diamond Reserve’ loyalty level

Summary:

  • Hilton introduced Diamond Reserve, its top Honors tier for frequent travelers.
  • Diamond Reserve requires 80 nights and $18,000 in annual eligible spend.
  • The company also lowered requirements for its two existing elite tiers.

HILTON WORLDWIDE HOLDINGS introduced Diamond Reserve, a top tier in Hilton Honors loyalty program that will debut in January. It includes perks such as a Confirmable Upgrade Reward at booking, guaranteed 4 p.m. late checkout and 24/7 customer service.

Meanwhile, Hilton is lowering requirements for its two existing elite tiers, the company said in a statement. Beginning in 2026, Gold will require 25 nights instead of 40 and Diamond 50 instead of 60. Existing benefits, including room upgrades, food and beverage credits and lounge access, remain unchanged.

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