The quarter saw 9 percent project growth and 11 percent room growth YOY
Dallas leads the top five U.S. markets with the largest hotel construction pipeline at the end of the first quarter, totaling 203 projects, a new all-time high, according to Lodging Econometrics.
Vishnu Rageev R is a journalist with more than 15 years of experience in business journalism. Before joining Asian Media Group in 2022, he worked with BW Businessworld, IMAGES Group, exchange4media Group, DC Books, and Dhanam Publications in India. His coverage includes industry analysis, market trends and corporate developments, focusing on retail, real estate and hospitality. As a senior journalist with Asian Hospitality, he covers the U.S. hospitality industry. He is from Kerala, a state in South India.
DALLAS LED THE top five U.S. markets with the largest hotel construction pipelines at the end of the first quarter, totaling 203 projects and 24,496 rooms, according to Lodging Econometrics. This marks a new all-time high, representing 9 percent project growth and 11 percent room growth year-over-year.
LE’s U.S. Hotel Construction Pipeline Trend Report found that Atlanta, with 166 projects and 19,149 rooms; Nashville, with 127 projects and 16,589 rooms; Phoenix, with 126 projects and 16,490 rooms; and Austin, with 124 projects and 14,514 rooms, all achieved new all-time highs, showing 11 percent project growth and 9 percent room growth year-over-year.
At the close of the first quarter, U.S. markets with the most projects under construction include New York with 39 projects and 7,064 rooms, Phoenix with 34 projects and 5,023 rooms, and Dallas with 31 projects and 3,706 rooms. Atlanta follows with 26 projects and 3,182 rooms, and the Inland Empire has 22 projects and 2,399 rooms under construction.
Dallas also leads with the most projects scheduled to start within the next 12 months, with 80 projects and 8,890 rooms. Following Dallas are Atlanta with 61 projects and 7,452 rooms, Nashville with 50 projects and 7,058 rooms, Austin with 47 projects and 5,347 rooms, and the Inland Empire with 46 projects and 4,652 rooms.
Dallas leads U.S. markets with the most projects in early planning, totaling 92 projects and 11,900 rooms. Atlanta follows with 79 projects and 8,515 rooms, Austin with 61 projects and 6,988 rooms, Nashville with 57 projects and 6,892 rooms, and the Inland Empire with 55 projects and 5,384 rooms.
Other notable markets include Raleigh-Durham, which reached new all-time highs with 68 projects and 8,774 rooms, and Saint Louis, with a new all-time high of 47 projects and 5,271 rooms.
In the first quarter of 2025, 138 new projects totaling 19,800 rooms were announced across the top 50 U.S. markets. The leading markets for new announcements include Dallas with 9 projects and 2,011 rooms, Austin with 9 projects and 988 rooms, and New York with 8 projects and 1,595 rooms. Following them are Nashville, Atlanta, and Denver, each with 7 projects, accounting for 996 rooms, 757 rooms, and 688 rooms, respectively.
Renovation and brand conversion activity remains strong across the U.S. at the end of the first quarter. The Washington, DC, market leads with 35 projects and 5,025 rooms. Following are Charlotte with 34 projects and 3,729 rooms, Atlanta with 33 projects and 3,709 rooms, Houston with 30 projects and 4,060 rooms, and Chicago with 28 projects and 5,742 rooms.
The U.S. saw the opening of around 161 new hotels and 18,767 rooms in the first quarter. The Atlanta market led with seven new hotels and 733 rooms, followed by Dallas with six hotels and 534 rooms, and New York with five hotels and 498 rooms.
LE analysts forecast 579 new hotels and 64,781 rooms to open across the U.S. from Q2 to Q4 2025, bringing the total to 740 new hotels and 83,548 rooms by year-end.
For the 2026 forecast, LE analysts expect 848 new hotels and 92,892 rooms to open in the U.S. by year-end. Dallas is expected to lead with 26 hotels and 2,611 rooms, followed by Atlanta with 24 hotels and 2,539 rooms. Phoenix and the Inland Empire each have 23 new hotels forecast, accounting for 3,587 and 2,207 rooms, respectively.
LE recently reported that the U.S. hotel pipeline at the end of the first quarter of 2025 totaled 6,376 projects and 749,561 rooms, reflecting a 5 percent year-over-year increase in projects and a 6 percent increase in rooms.
Noble broke ground on StudioRes Mobile Alabama at McGowin Park.
The 10th StudioRes expands Noble’s long-term accommodations platform.
Noble recently acquired 16 WoodSpring Suites properties through two portfolio transactions.
NOBLE INVESTMENT GROUP broke ground on StudioRes Mobile Alabama at McGowin Park, a retail center in Mobile, Alabama. It is Noble’s 10th property under Marriott International’s extended stay StudioRes brand.
“Noble is institutionalizing one of the most resilient and undersupplied segments at the intersection of hospitality, mobility and how people stay,” said Shah. “We are scaling a branded platform to capture secular demand that creates stable cash flow and long-term value.”
In May, Noble acquired 16 WoodSpring Suites properties through two portfolio transactions, expanding its platform in branded long-term accommodations.
Noah Silverman, Marriott International’s global development officer, U.S. & Canada, said breaking ground on the 10th StudioRes with Noble reflects the brand’s growth and the companies’ three-decade partnership.
“With both companies’ expertise in long-term accommodations, Marriott’s distribution channels, and the power of our nearly 248 million Marriott Bonvoy members, we are confident StudioRes is uniquely positioned to generate customer demand at scale, drive performance and sustain long-term growth,” he said.
Meanwhile, Marriott has more than 50 signed StudioRes projects, about half under construction, the statement said. The first StudioRes opened in Fort Myers, Florida.
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AHLA Foundation is partnering with ICHRIE and ACPHA to support hospitality education.
The collaborations align academic programs with industry workforce needs.
It will provide data, faculty development, and student engagement opportunities.
THE AHLA FOUNDATION, International Council on Hotel, Restaurant and Institutional Education and the Accreditation Commission for Programs in Hospitality Administration work to expand education opportunities for students pursuing hospitality careers. The alliances aim to provide data, faculty development and student engagement opportunities.
Their efforts build on the foundation’s scholarships and link academics to workforce needs, AHLA said in a statement.
"We're not just funding education—we're investing in the alignment between academic learning and professional readiness," said Kevin Carey, AHLA Foundation president and CEO. "These partnerships give us the insights needed to support students and programs that effectively prepare graduates to enter the evolving hospitality industry."
ACPHA will provide annual reports on participating schools’ performance, enabling the Foundation to direct resources to programs with curricula aligned to industry needs, the Foundation said.
Thomas Kube, incoming ACPHA executive director, said the partnership shows academia and industry working together for hospitality students. The collaboration with ICHRIE includes program analysis, engagement through more than 40 Eta Sigma Delta Honor Society chapters and faculty development.
“Together, we are strengthening pathways to academic excellence, professional development and industry engagement,” said Donna Albano, chair of the ICHRIE Eta Sigma Delta Board of Governors.
Global hotel RevPAR is projected to grow 3 to 5 percent in 2025, JLL reports.
Hotel RevPAR rose 4 percent in 2024, with demand at 4.8 billion room nights.
London, New York and Tokyo are expected to lead investor interest in 2025.
GLOBAL HOTEL REVPAR is projected to grow 3 to 5 percent in 2025, with investment volume up 15 to 25 percent, driven by loan maturities, deferred capital spending and private equity fund expirations, according to JLL. Leisure travel is expected to decline as consumer savings tighten, while group, corporate and international travel increase, supporting RevPAR growth.
Major cities continue to attract strong demand and investor interest, particularly London, New York and Tokyo. APAC is likely to post the strongest growth, fueled by recovering Chinese travel, while urban markets remain poised for continued momentum.
Lifestyle hotels are emerging as the new “third place,” blending living, working and leisure. The trend is fueling expansion into branded residences and alternative accommodations. JLL said investors must weigh regional performance differences, asset types and lifestyle trends when evaluating opportunities.
Separately, a Hapi and Revinate survey found fragmented systems, inaccurate data and limited integration remain barriers for hotels seeking better data access to improve guest experience and revenue.
Fragmented systems, poor integration limit hotels’ data access, according to a survey.
Most hotel professionals use data daily but struggle to access it for revenue and operations.
AI and automation could provide dynamic pricing, personalization and efficiency.
FRAGMENTED SYSTEMS, INACCURATE information and limited integration remain barriers to hotels seeking better data access to improve guest experiences and revenue, according to a newly released survey. Although most hotel professionals use data daily, the survey found 49 percent struggle to access what they need for revenue and operational decisions.
“The Future of Hotel Data” report, published by hospitality data platform Hapi and direct booking platform Revinate, found that 40 percent of hoteliers cite disconnected systems as their biggest obstacle. Nearly one in five said poor data quality prevents personalization, limiting satisfaction, loyalty and upsell opportunities.
“Data is the foundation for every company, but most hotels still struggle to access and connect it effectively,” said Luis Segredo, Hapi’s cofounder and CEO. “This report shows there’s a clear path forward: integrate systems, improve data accuracy and embrace AI to unlock real-time insights. Hotels that can remove these technology barriers will operate more efficiently, drive loyalty, boost revenue and ultimately gain a competitive edge in a tight market.”
AI and automation could transform hospitality through dynamic pricing, real-time personalization and operational efficiency, but require standardized, integrated and reliable data to succeed, the report said.
Around 19 percent of respondents cited communication delays as a major issue, while 18 percent pointed to ineffective marketing, the survey found. About 10 percent reported challenges with enterprise initiatives and 15 percent said they struggled to understand guest needs. Nearly 46 percent identified CRM and loyalty systems as the top priority for data quality improvements, followed by sales and upselling at 17 percent, operations at 10 percent and customer service at 7 percent.
Meanwhile, hotels see opportunities in stronger CRM and loyalty systems, integrated platforms and AI, the report said. Priorities include improving data quality for personalized engagement, using integrated systems for real-time insights, applying AI for offers, marketing and service and leveraging dynamic pricing and automation to boost efficiency, conversion and profitability.
“Clean, connected data is the key to truly understanding the needs of guests, driving amazing marketing campaigns and delivering direct booking revenue,” said Bryson Koehler, Revinate's CEO. “Looking ahead, hotels that transform fragmented data into connected data systems will be able to leverage guest intelligence data and gain a significant advantage. With the right technology, they can personalize every interaction, shift share to direct channels and drive profitability in ways that weren’t possible before. The future belongs to hotels that harness their data to operate smarter, delight guests and grow revenue.”
In June, The State of Distribution 2025 reported a widening gap between technology potential and operational readiness, with many hotel teams still early in using AI and developing training, systems, and workflows.
Hyatt partners with Way to unify guest experiences on one platform.
Members can earn and redeem points on experiences booked through Hyatt websites.
Way’s technology supports translation, payments and data insights for Hyatt.
HYATT HOTELS CORP. is working with Austin-based startup Way to consolidate ancillary services, loyalty experiences and on-property programming on one platform across its global portfolio. The collaboration integrates Way’s system into Hyatt.com, the World of Hyatt app, property websites and FIND Experiences to create a centralized booking platform.
World of Hyatt members can earn and redeem points on experiences booked through Hyatt websites, including wellness programs, cultural activities, ticketed events and local collaborations, the companies said in a statement. Members can also access FIND Experiences, which includes activities and auctions where points can be used to bid on events.
"In our search for an on-brand platform to power experiences and tap into ancillary revenue opportunities, Way's collaboration has been a true unlock for us," said Arlie Sisson, Hyatt’s senior vice president and global head of digital. "After a thorough evaluation of potential solutions, Hyatt chose Way to power the next chapter of our digital strategy by streamlining operations, elevating brand differentiation, enhancing personalization and, most importantly, delivering care at every touchpoint in the guest journey."
The Way initiative spans Hyatt’s portfolio, covering cabana rentals, in-room amenities and partnerships with local providers, the statement said. Way’s technology supports real-time translation, more than 100 currencies, multiple payment methods and data insights to help Hyatt manage operations globally.
"Hyatt set a high bar and Way is proud to bring their vision to life," said Michael Stocker, Way’s co-founder and CEO.
"The platform supports enterprise needs while preserving the guest experience."