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CoStar: U.S. hotel performance falls in early August despite YOY gains

Houston recorded the largest year-over-year occupancy increase, rising 28.1 percent to 75.8 percent

CoStar: U.S. hotel performance falls in early August despite YOY gains

U.S. HOTEL PERFORMANCE continued to decline in the first week of August compared to the previous week, despite slightly positive year-over-year comparisons, according to CoStar. Key metrics, including occupancy, RevPAR and ADR, all fell from the prior week.

Occupancy reached 69.4 percent for the week ending Aug. 3, down from 72 percent the previous week, yet showing a 0.8 percent year-over-year increase. ADR stood at $159.63, compared to $164.45 the prior week, reflecting a 0.6 percent increase from last year. RevPAR dropped to $110.84 from $118.37 the previous week but was 1.3 percent higher compared to the same period in 2023.


Among the top 25 markets, Houston experienced the highest year-over-year increase in occupancy, up 28.1 percent to 75.8 percent, and RevPAR rose 45.7 percent to $93.88.

Houston and Philadelphia recorded the largest ADR increases, up 13.7 percent to $123.82 and $161.02, respectively. Anaheim and Los Angeles experienced the steepest RevPAR declines, dropping 12 percent to $171.55 and 10.7 percent to $158.64, respectively.

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Motel 6 Launches “Never Skip a Trip” NBA Season Campaign
Photo credit: G6 Hospitality

Motel 6 tips off ‘Never Skip a Trip’ NBA campaign

Summary:

  • Motel 6 launched its “Never Skip a Trip” NBA-season campaign.
  • The campaign airs on ReachTV at major U.S. and Canadian airport hubs.
  • It includes a My6 member offer of up to 15 percent off bookings during some periods.

G6 HOSPITALITY’S MOTEL 6 launched “Never Skip a Trip”, a national brand campaign during the NBA season. The campaign runs through the 2026 NBA Playoffs.

The campaign launches this week across NBA game broadcasts on airport television networks in the U.S and Canada during game days and holiday travel, G6 said in a statement.

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