Tock, Curator combine their reservations and events platforms
Tock’s platform offers capabilities designed for hotel operators
By Vishnu Rageev RJul 16, 2024
Tock reservation platform
TOCK, A RESERVATIONS and events platform for the hospitality industry, recently partnered with Curator Hotel & Resort Collection to enhance food and beverage operations and provide additional amenities to guests. The partnership will enable Curator member hotels and resorts to streamline operations, drive revenue and improve guests’ experiences on a single system.
“Tock provides a holistic solution that empowers our customers and we’re thrilled to bring that to Curator’s elite network of independent hotels and resorts,” said Patrick Venn, Tock’s head of hotels and enterprise. “This partnership aligns with our mission to empower hotels of all sizes with forward-thinking technology focused on revenue management. Together, we aim to help these properties not only in navigating today’s competitive landscape, but also setting new standards in delivering extraordinary guest experiences.”
Tock’s platform offers capabilities tailored for hotel operators, Tock said in a statement.
Curator member properties can monetize underutilized spaces and sell diverse experiences such as brunch buffets, fire pit gatherings, seasonal activations, afternoon tea and cabana rentals, the statement said. The collaboration will provide member hotels with access to Tock’s Concierge Program for booking reservations, as well as integrations for CRM, reporting systems, point-of-sale systems and loyalty programs to enhance hospitality and increase sales.
“By partnering with Tock, we are supporting our member properties with a world-class reservation platform built to improve their bottom line,” said Brent Hayhurst, Curator’s vice president, program development. “Tock’s incredibly powerful suite of tools will be instrumental in helping our members who are looking to enhance their guest reservation capabilities and confidently deliver more innovative dining and event offerings.”
According to a recent survey by the Hospitality Women’s Innovation Council, only one in five hotel professionals believe their current tech stack is adequate for achieving efficiencies, cost savings, and adequate guest care.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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