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Survey: Three in five Americans to 'trip-stack' this winter

Almost three-quarters of travelers said they are more likely to try a new activity

Survey: Three in five Americans to 'trip-stack' this winter

A NEW SURVEY finds that nearly three in five U.S. travelers plan to "trip-stack" this holiday season by adding another destination or trip directly following or leading up to their existing travel plans. The survey by G6 Hospitality’s economy lodging brand Motel 6, also found that most travelers will be looking to try something new.

The fifth annual holiday survey also found that, along with plans to trip-stack, 67 percent of respondents said that holidays are the only time when friends and family are available to travel.


More than half, 52 percent, of those surveyed plan to cross an average of three state lines while on their winter trips and 46 percent plan to stay at a hotel or motel for their trips, the survey, which received response from 2,000 Americans, pointed out.

Almost three-quarters, 71 percent, of travelers said that they are more likely to try a new activity during winter vacation and 72 percent hope to see snow during the holidays. Respondents admitted they’ve never partaken in certain winter activities such as building a snowman (33 percent), engaging in snowball fights (30 percent) or drinking hot chocolate (24 percent).

There are 25 percent of respondents who don't regularly experience snow where they live and 54 percent have never seen snow at all. Almost half of those surveyed, 47 percent, expect joyful and peaceful winter vacations this year.

"The holidays are a great time to bring back favorite activities or to try entirely new experiences alongside loved ones," said Rob Palleschi, CEO of Motel 6. "With so many travelers adding stops throughout their holiday trips this year and exploring new activities and experiences, we look forward to being a comfortable spot to rest along the way – no matter where your travels take you."

This year was special for Motel 6 as it celebrated 60 years of business in June.

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Hilton Launches ‘Diamond Reserve’ in Hilton Honors Loyalty Program
Photo Credit: Hilton

Hilton launches ‘Diamond Reserve’ loyalty level

Summary:

  • Hilton introduced Diamond Reserve, its top Honors tier for frequent travelers.
  • Diamond Reserve requires 80 nights and $18,000 in annual eligible spend.
  • The company also lowered requirements for its two existing elite tiers.

HILTON WORLDWIDE HOLDINGS introduced Diamond Reserve, a top tier in Hilton Honors loyalty program that will debut in January. It includes perks such as a Confirmable Upgrade Reward at booking, guaranteed 4 p.m. late checkout and 24/7 customer service.

Meanwhile, Hilton is lowering requirements for its two existing elite tiers, the company said in a statement. Beginning in 2026, Gold will require 25 nights instead of 40 and Diamond 50 instead of 60. Existing benefits, including room upgrades, food and beverage credits and lounge access, remain unchanged.

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