Skip to content

Search

Latest Stories

STR: U.S. occupancy reached 60 percent of 2019 levels in third week of May

April also saw strong signs of recovery with the strongest performance since the beginning the pandemic

STR: U.S. occupancy reached 60 percent of 2019 levels in third week of May

IN ANOTHER SIGN of recovery, U.S. hotels reached 60 percent occupancy in the third week of May for the first time since the beginning of the COVID-19 pandemic, according to STR. This follows the strongest monthly performance since the beginning of the pandemic that was seen in April.

Occupancy was 60.3 percent for the week ending May 22, up from 59.1 percent the week before but down 15.1 percent from the same time period in 2019. STR now compares performance to comparable weeks in 2019 because all comparable months from last year were impacted by the beginning of the pandemic and do not represent a return to normal.


ADR was $115.57, up from $113.54 the week before and the highest its been since the beginning of the pandemic, albeit still 13.6 percent less than 2019. RevPAR was $69.69, also a highpoint and up from $67.05 the previous week, but still down 26.6 percent from the same week two years ago.

In April, occupancy reached 57.5 percent, down 15.2 percent from April 2019. ADR was $110.34, a 16 percent decline, and RevPAR was $63.46, a 28.8 percent drop.

“Occupancy and RevPAR were the highest for any month since February 2020, while ADR was the highest since March 2020,” STR said. “While year-over-year percentage changes show significant increases because of comparison with a pandemic-affected period in 2020, the country’s performance levels remained well below the pre-pandemic comparable of April 2019.”

Among the top 25 markets during the week of May 22, Miami was the only to report an occupancy increase over 2019, up 2.8 percent to 76 percent. San Francisco/San Mateo, California, saw the steepest decline in occupancy from 2019, down 45.5 percent to 47.9 percent, and RevPAR, down 70 percent to $66.53. Boston had the second largest drop in RevPAR, down 66.9 percent to $64.22.

Phoenix’s ADR exceeded 2019 levels, up 6.7 percent to $122.97, as did Tampa with a 0.3 percent rise to $140.09. None of the top 25 markets had RevPAR levels higher than the 2019 comparable.

Among the top 25 in April, Tampa, Florida, saw the highest occupancy, 77 percent, which was 0.5 percent below 2019 levels for the market. The next highest occupancy level was in Miami with 72 percent, and that city also recorded the highest ADR, $233.80, and RevPAR, $168.31. Miami’s ADR was 6.9 percent higher than the pre-pandemic comparable.

Boston and Minneapolis saw the lowest occupancy for the month, down 40.4 percent and 42.5 percent respectively.

More for you

Auro Hotels Launches $2M 'Rama Legacy' Scholarship

Auro launches $2M scholarship for employees’ children

What is the Rama Legacy Scholarship by Auro Hotels?

AURO HOTELS LAUNCHED its $2 million Rama Legacy Scholarship endowment for employees' children, continuing a tradition started by company co-founder H.P. Rama. Several students received scholarships in this inaugural year, reflecting the company’s view that its success depends on its people.

As founding chairman of AAHOA and past chairman of the American Hotel and Lodging Association, Rama believes the hospitality industry’s strength lies in developing its people, Auro said in a statement. He established the first scholarship under his family’s name in 1998.

Keep ReadingShow less
Colliers: US hotel assets improve in 2025, led by Northeast and Central regions

Report: Hospitality health up on travel, events

What are the key findings from Colliers’ 2025 Hospitality Outlook?

THE FINANCIAL HEALTH of hospitality assets, especially in the northeast and central regions, is improving, driven by leisure travel and the return of conferences and events, according to Colliers. U.S. hotels saw RevPAR rise 2.4 percent, ADR 1.9 percent and a slight uptick in occupancy from April 2024 to March 2025.

Colliers' 2025 Hospitality Outlook report found that some regions are still returning to pre-pandemic demand levels, while others are reaching prior cyclical peaks.

Keep ReadingShow less
Extended Stay America survey 2025

Study: Extended-stay hotels feel more like home

What makes extended-stay hotels better than vacation rentals?

EXTENDED-STAY HOTELS OUTPERFORM vacation rentals and apartments in comfort, value and sense of home, according to a survey by Extended Stay America. About 79 percent of respondents said extended-stay hotels are like a home away from home, while 82 percent said they offer a stronger sense of home than vacation rentals or apartments.

In the national survey by ESA and Wakefield Research, respondents preferred extended-stay hotels over other options, citing amenities at 34 percent, comfort and familiarity at 33 percent and personalization at 30 percent.

Keep ReadingShow less
Zack Gharib Red Roof

Red Roof bets on people, tech for growth

Red Roof’s 2025 Vision: Innovation, Inclusion & Growth

RED ROOF IS focusing on strategic investments in people and technology to advance the brand amid evolving challenges, said Zack Gharib, Red Roof’s president. Gharib also spoke about the company’s new prototype, the power of the extended stay segment and human trafficking.

Regarding its diversity and inclusion efforts, the company focuses on its long-standing initiatives including SHE, inspired by Red Roof and Road to Inclusion, Diversity and Equality. SHE and RIDE recently helped Red Roof prioritize women and underrepresented communities with more than 30 new projects.

Keep ReadingShow less
Analyze competitive set data to boost revenue in the USA hospitality market

HotStats: Updated comp sets boost revenue

Why U.S. Hotels Must Regularly Update Their Competitive Sets

HOTELS SHOULD USE an updated competitive set to maximize revenue, control costs and maintain market position, according to HotStats. Those that fine-tune their comp sets consistently outperform others by using real-time insights to guide pricing, labor and revenue strategies.

The comp set should be reviewed at least once a year, HotStats wrote in a recent blog post.

Keep ReadingShow less