Skip to content

Search

Latest Stories

STR: U.S. hotels see 0.8 percent occupancy increase in January

Concerns remain about the future impact of the coronavirus

THE U.S. HOTEL industry started 2020 with increases in RevPAR in January, rates and occupancy, according to STR. However, concerns linger over the impact of the COVID-19 coronavirus on business.

Occupancy increased 0.8 to 55.1 percent in January, while ADR and RevPAR rose 1.4 percent to $126.06 and 2.2 percent to $69.47 respectively.


“The obvious concern is whether we will see coronavirus effects on U.S. performance that is already forecasted to be lackluster for 2020,” said Jan Freitag, STR’s senior vice president of lodging insights. “To this point into February weekly data, there has not been a noticeable impact, but that is expected to change at some point amid a significant drop in Chinese arrivals, especially in gateway cities. As of right now, STR’s 2020 RevPAR forecast for the U.S. remains at zero percent.”

Among the top 25 markets, 19 recorded an increase in RevPAR.

Super Bowl LIV host Miami/Hialeah posted the highest RevPAR jump, up 18.6 percent to $215.89, driven by the only double-digit lift in ADR, up 14.5 percent to $266.32.

St. Louis saw the highest rise in occupancy, up 7.6 percent to 49.6 percent and the second-largest increase in RevPAR, up 14 percent to $49.69.

Oahu Island, Hawaii, reported the only other double-digit increase in RevPAR, up 12.9 percent to $223.33.

Detroit registered the largest RevPAR drop, down 13.7 percent to $50.60, primarily due to the only double-digit ADR decrease, down 12.2 percent to $96.28.

In contrast with Miami, last year’s Super Bowl host Atlanta recorded the largest decline in occupancy, down 4.8 percent to 62.4 percent. RevPAR in the market dropped 12.3 percent to $71.97.

The U.S. hotel occupancy was up 0.6 percent in December to 54.4 percent.

More for you

WTH Conference Returns to Los Angeles July 17

WTH conference returns to L.A. on July 17

Summary:

  • The 2025 Women in Travel & Hospitality Conference returns to Los Angeles on July 17.
  • The event gathers women in travel, tourism, hospitality, investment, wellness, and lifestyle.
  • It also will mark the launch of the new Travel Industry Executive Women’s Network website.

THE 2025 WOMEN in Travel & Hospitality Conference, hosted by the Travel Industry Executive Women’s Network and supported by the Boutique Lifestyle Lodging Association, will return to Los Angeles, California, on July 17. The event brings together women from around the world working in travel, tourism, hospitality, investment, wellness and lifestyle.

Keep ReadingShow less
ExStay Washington DC

Third regional ExStay workshop set for D.C.

Summary:

  • ESLA and Kalibri will hold the third ExStay workshop on July 30 in Washington, D.C., following sessions in Atlanta and Dallas.
  • The event will feature experts from brands, operators, data firms and advisory groups.
  • Sessions will cover investment and include Q&As on developing, renovating, converting and operating extended stay assets.

THE EXTENDED STAY Lodging Association and Kalibri Labs will host the third quarterly ExStay workshop on July 30 in Washington, D.C., following earlier sessions in Atlanta and Dallas. The event will bring together extended stay lodging executives for networking.

Keep ReadingShow less
Deloitte value-seeking report 2025

Study: Consumers seek value over low prices

Summary:

  • Consumers are prioritizing value over low prices, pushing brands—including hotels—to adapt, Deloitte finds.
  • Economic uncertainty and inflation are driving caution and shifting views on pricing and spending.
  • Value-seeking by generations: 49 percent of Gen X, 43 percent of Boomers, 40 percent of Millennials and 44 percent of Gen Z.

AMID ECONOMIC UNCERTAINTY and inflation, U.S. consumers are prioritizing value over low prices, favoring brands with added benefits, according to a Deloitte study. This shift is reshaping the market as companies, including hotels, adapt to changing expectations.

Keep ReadingShow less
Red Roof partners with FreedomPay to streamline payments in 700+ U.S. hotels
Photo credit: Red Roof

Red Roof taps FreedomPay for 700+ hotels

Summary:

  • Red Roof is contracting with FreedomPay to provide payments across its 700+ U.S. hotels.
  • The company will gain an integrated solution, improved service, cost savings and efficiency.
  • The company is investing in people and technology to advance the brand, president Zack Gharib told Asian Hospitality.

RED ROOF IS contracting with FreedomPay to provide payments across its portfolio of more than 700 hotels in the U.S. The company will receive an integrated payment solution, upgraded service, cost savings and operational efficiency, according to a statement.

Keep ReadingShow less
Gen Z Shifts Hotel Shopping: Tech, Experiences & Values

Survey: Gen Z redefines hotel shopping

Summary:

  • Younger consumers are redefining hotel discovery through platform-hopping and peer input, according to SOCi.
  • Fragmented search and discovery are reshaping how trust is built.
  • About one-third of consumers aged 18–34 report less brand loyalty than a year ago.

GEN Z IS RESHAPING hotel shopping through multiple platforms, peer input and real-time research, according to SOCi, a marketing platform for multi-location businesses. Unlike previous generations who relied on a single search engine or map app, the younger consumer moves through a series of smaller decisions - starting on TikTok, checking Reddit or Yelp and ending with a Google Maps search.

Keep ReadingShow less