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STR: U.S. hotel performance dips in the fourth week of May

Phoenix saw the highest performance increases among STR's top 25 markets

STR: U.S. hotel performance dips in the fourth week of May

U.S. HOTEL PERFORMANCE dipped slightly in the fourth week of May compared to the week before, according to STR. However, all performance metrics improved during the week compared to 2019.

Occupancy was 66.5 percent for the week ending May 28, down from 68.6 percent the week before and up 3.2 percent from 2019. ADR was $151.73 for the week, slightly down from $151.75 the week before and up 22.2 percent from three years ago. RevPAR reached $100.97 during the week, down from $104.06 the week before and rose 26.2 percent from 2019.


Among STR's top 25 markets, Phoenix saw the highest performance increases-occupancy was up 19.6 percent to 69.9 percent, ADR increased by 50.8 percent to $149.06 and RevPAR rose by 80.4 percent to $104.14, over 2019.

According to STR, San Francisco experienced the only double-digit occupancy decrease from 2019, down 13.7 percent to 69.3 percent. It also reported the only RevPAR decline, dipped 16.5 percent to $141.21, over 2019.

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 'America the Beautiful' Campaign Launched by Brand USA

Brand USA launches 'America the Beautiful' campaign

Summary:

  • Brand USA launched its “America the Beautiful” campaign to increase international visitation.
  • The campaign targets nine markets and includes an AI-powered trip planning hub.
  • It promotes 2026 U.S. events, including the World Cup and the nation’s 250th anniversary.

BRAND USA LAUNCHED “America the Beautiful,” a global tourism campaign to increase international visitation and hotel demand. The campaign was announced at Brand USA Travel Week U.K. & Europe 2025 in London.

The initiative aligns with $147 billion in travel exports through July, up 2 percent year over year, Brand USA said in a statement. The spending is projected to generate $39.6 billion in federal tax revenue, support millions of U.S. jobs and add $551 billion to the economy in 2025.

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