Skip to content

Search

Latest Stories

STR: RevPAR reaches an all-time high in the fourth week of July

Orlando reported the only occupancy increase among STR's top 25 markets

STR: RevPAR reaches an all-time high in the fourth week of July

ALL PERFORMANCE METRICS of U.S. hotels improved in the fourth week of July and RevPAR reached an all-time high on a nominal basis during the week, according to STR.  Occupancy was the highest since early August 2019 in the week.

Occupancy was 72.8 percent for the week ending July 23, up from 72 percent the week before and dropped 6 percent from 2019. ADR was $158.79 for the week, up from $157.23 the week before and increased 16.4 percent from three years ago. RevPAR reached $115.59 during the week, up from $113.28 the week before and increased 9.3 percent from 2019.


Among STR's top 25 markets, Orlando reported the only occupancy increase, up 2.2 percent to 81.8 percent, over 2019.

San Diego (87.1 percent) led the markets in absolute occupancy during the week, followed by Oahu Island (86.2 percent) and Seattle (85.7 percent). San Diego also posted the largest ADR gain, increased 40.5 percent to $286.50, over 2019.

The only ADR decrease during the week was reported in San Francisco, down 5.6 percent to $225.61, compared to 2019. The steepest RevPAR deficits were in San Francisco, down 20.5 percent to $170.99), followed by Washington, D.C., decreased 12.3 percent to $108.33, over 2019.

More for you

Small Hotels Struggle With Guest Acquisition

Study: Guest acquisition lags at small hotels

Summary:

  • 16 percent of small accommodation businesses focus on attracting guests, SiteMinder finds.
  • 40 percent cite knowledge gaps as a barrier to adopting booking technology.
  • Next-gen Little Hotelier adds tools once limited to larger properties.

ONLY 16 PERCENT of small accommodations worldwide spend more time attracting guests, while 49 percent focus on daily operations, according to a SiteMinder study. Although 53 percent would prefer to focus on guest acquisition, they remain occupied with property management tasks.

Keep ReadingShow less