Skip to content

Search

Latest Stories

STR: Occupancy for week of July 4 down from previous week

Surges in COVID=19 cases in some states has an impact

OCCUPANCY FOR U.S. hotels dropped somewhat in the week ending with July 4, ending an 11-week streak of steady increases. A surge of COVID-19 cases in some states is believed to be one cause.

At 45.6 percent, occupancy for the week was down 30.2 percent from the same time period last year. ADR finished at $101.36. down 20.9 percent from last year, and RevPAR dropped 44.8 percent to $46.21.


“Demand came in 67,000 rooms lower than the previous week, and beyond that, July 1 was a reopening day for a lot of hotels, further impacting the occupancy equation,” said Jan Freitag, STR’s senior vice president of lodging insights. “A rise in COVID-19 cases has led to states pausing or even rolling back some of their re-openings. Beaches have been a big demand driver for hotels, but with many beaches closed ahead of the July 4 holiday, all but two markets in Florida showed lower occupancy than the previous week. Growing concern around this latest spike in the pandemic has further implications for leisure and business demand alike.”

Together STR’s top 25 markets had even lower occupancy, 39.6 percent, and ADR at $100.07. Norfolk/Virginia Beach, Virginia, was the only one of the major markets to surpass 60 percent occupancy, reaching 63.4 percent.

Other markets that rose above 50 percent occupancy were Detroit with 52.8 percent; Tampa/St. Petersburg, Florida, with 51 percent; and San Diego with 50.3 percent. Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii, with 19.4 percent; Boston with 28.7 percent; and Orlando, Florida, with 29.3 percent.

Of note, in New York, New York, occupancy was 40.1 percent, down from 42.4 percent the week prior. In Seattle, occupancy was 32.5 percent, a slight decline from 33.2 percent the previous week.

Travel by car over the July 4 weekend exceeded predictions by travel research firm Arrivalist. The more than 36 million travelers preferred remote destinations, such as Mt. Rushmore where President Trump held an event over the weekend, according to Arrivalist’s daily travel index, which measures only trips taken by car that are longer than 50 miles.

More for you

AHLA members meet with U.S. lawmakers to discuss key hospitality legislation impacting hotel owners and workers

AHLA shares priorities with lawmakers

AHLA Members Unite on Capitol Hill to Advance Hospitality Legislation

MORE THAN 250 American Hotel & Lodging Association members met with lawmakers in the U.S. Senate and House to discuss legislative priorities critical to the hospitality industry. They raised concerns about tax and trade policies impacting hotel operating costs and travel demand amid ongoing budget reconciliation and tax negotiations.

Members also discussed expanding and upskilling the hospitality workforce through measures such as adjusting the H-2B visa cap and protecting the franchise model, which supports more than half of all U.S. hotels and 2.8 million jobs, the association said in a statement.

Keep ReadingShow less
CBRE: US Hotel RevPAR to Grow 1.3 Percent in 2025

CBRE: RevPAR to grow 1.3 percent in 2025

U.S. HOTEL REVPAR is expected to grow 1.3 percent in 2025, supported by urban markets from group and business travel and increased demand for drive-to and regional leisure destinations, according to CBRE. Occupancy is forecast to rise 14 basis points and ADR 1.2 percent year-over-year.

This represents slower growth than CBRE’s February forecast, which projected 2 percent RevPAR growth based on a 21-basis-point increase in occupancy and a 1.6 percent rise in ADR, the commercial real estate and investment firm said.

Keep ReadingShow less
Palette Hotels to Transform DoubleTree by Hilton in Washington, PA

Palette to manage Washington, PA, DoubleTree

Palette’s Expertise in Hospitality Management

SUNRISE GOLD HOSPITALITY recently selected Palette Hotels to manage its 140-room DoubleTree by Hilton Washington Meadow Lands Casino Area in Washington, Pennsylvania. Palette will oversee renovations, including Hilton Connected Rooms technology upgrades, new signage, landscaping, building systems and updates to the lobby, guestrooms, bathrooms, meeting spaces, restaurant, bar and lounge.

Sunrise Gold Hospitality is led by owner Ramesh Pandya, and Palette Hotels by Founder and CEO Richard Lou.

Keep ReadingShow less