Skip to content

Search

Latest Stories

STR: Occupancy down, ADR up in first week of July

Rates exceeded those from comparable time period in 2019

STR: Occupancy down, ADR up in first week of July

OCCUPANCY FOR U.S.  hotels went down some in the first days of July, but ADR rose on a weekly and yearly level, according to STR. The holiday work compared favorably to the same time in 2019.

Occupancy reached 65.4 percent for the week ending July 3, down from 69.9 percent the week before and down 0.1 percent from the comparable time in 2019. ADR was $135.35, up from $133.36 the week before and up 5.8 percent from 2019. RevPAR sank from $93.19 the week before, finishing at $88.51, which was still up 5.7 percent from 2019.


“While occupancy was down because of the holiday week, overall comparisons were more favorable because of low performance during the corresponding week from 2019,” STR said. “That week in 2019 was lower due to the 4th of July falling on a Thursday.”

Phoenix and Detroit were the only markets among STR’s top 25 to reach double-digit occupancy increases over 2019. Phoenix’s occupancy rose 14 percent to 60.2 percent and Detroit went up 13.1 percent to 64.4 percent.

San Francisco/San Mateo experienced the steepest decline in occupancy when compared with 2019, dropping 32 percent to 50.9 percent. Miami reported the largest ADR increase over 2019, rising 35.1 percent to $219.60, while Phoenix saw the highest jump in RevPAR, up 43.1 percent to $66.11.

RevPAR for New Orleans dropped 45.3 percent from 2019 to $66.48, the largest drop in that metric among the top 25, followed by San Francisco/San Mateo with its 39.6 percent fall to $80.13.

More for you

Two best friends reunite on a Days Inn trip for social media ambassador campaign

Days Inn launches $10K bestie contest

How Can You Win $10K with Days Inn’s Best Friends Contest?

WYNDHAM HOTELS & RESORTS’ Days Inn brand is launching a nationwide search to reunite five pairs of long-distance friends as brand ambassadors. The pairs, named “Days Inn-siders,” will spend a weekend highlighting a destination on the brand’s social media and receive $10,000, accommodations, flights and a daily stipend.

The initiative aligns with National Best Friends Day on June 8, and applications are open online through July 1, Wyndham said in a statement.

Keep ReadingShow less
Ameyalli Park City by Appellation resort

Appellation, Chopra launch Utah retreat

Introducing Ameyalli Park City by Appellation

APPELLATION HOTEL BRAND co-founders Charlie Palmer and Christopher Hunsberger are working with wellness expert Deepak Chopra to launch a new branded hospitality concept, “Ameyalli Park City by Appellation”, near Park City, Utah. The 78-acre retreat, set to open in 2026 in Midway, will include an 80-key hotel, a wellbeing center and multiple dining venues.

The resort will feature the Ameyalli Center of Excellence, offering health and longevity programming based on Chopra’s seven pillars of wellbeing: emotional regulation, sleep, mindfulness, movement, relationships, nutrition and laughter. Appellation will operate the property.

Keep ReadingShow less
RevPAR trends for US extended-stay hotels in April 2025

Report: Extended-stay April performance mixed

What's the latest on US extended-stay hotel performance for April 2025?

U.S. EXTENDED-STAY AND overall hotel RevPAR declined in April, reflecting their long-term correlation, according to The Highland Group. Economy and mid-price extended-stay hotels performed better than their respective classes, while upscale extended-stay hotel RevPAR fell in line with all upscale hotels, according to STR/CoStar.

The Highland Group’s “US Extended-Stay Hotels Bulletin: April 2025” reported a 3.6 percent year-over-year increase in extended-stay room nights available. This gain partly reflects the addition of mid-price brands WaterWalk by Wyndham in May 2024 and Executive Residency by Best Western in January to the database.

Keep ReadingShow less
Red Roof and Bridge partner to streamline hotel financing for U.S. owners and developers

Red Roof, Bridge to provide capital to owners

RED ROOF IS working with digital financing platform Bridge, led by Rohit Mathur as CEO, to improve access to capital for hotel owners and developers. The partnership allows Red Roof owners and operators to submit loan requests in about 10 minutes and access Bridge’s network of more than 150 lenders.

The platform provides loan terms by packaging each opportunity with data and side-by-side comparisons to support decision-making, the companies said in a joint statement.

Keep ReadingShow less