Skip to content

Search

Latest Stories

STR: Occupancy and ADR up in week ending July 10

Leisure travelers willing to spend more drive rates to new high

STR: Occupancy and ADR up in week ending July 10

OCCUPANCY AND ADR rose for U.S. hotels in the second week of July, according to STR. Leisure travel continued to drive business with those travelers willing to spend more to escape months of pandemic-induced restrictions on movement.

Occupancy was 67.2 percent for the week ending July 10, up from 65.4 percent the week before and down 9.3 percent from the comparable time period in 2019. ADR was $139.84, a new record and up from $135.35 weekly as well as up 5.4 percent from 2019. RevPAR came in at $93.99, up from $88.51 the week before and down 4.4 percent from 2019.


“Inflation aside, STR analysts note that hoteliers are taking advantage of pent-up leisure demand and higher spending travelers while trying to counter staffing shortages and rising operational costs in some regions,” STR said. “Additionally, with demand mostly transient, there is not the usual lowering effect of discounted group rates at the higher end of the market. Most of the higher ADR performances are outside of the major metro markets.”

Norfolk/Virginia Beach, Virginia, saw the highest occupancy increase over 2019 among STR’s top 25 markets, rising 3 percent to 80.5 percent. Meanwhile, Minneapolis saw the steepest decline in occupancy from 2019, down 34.1 percent to 52.6 percent.

Miami reported the largest ADR gain, up 44.7 percent to $225.14, and RevPAR increase, up 30.7 percent to $152.45. The largest RevPAR drops were in San Francisco/San Mateo, California, down 55.2 percent to $89.11, and Boston, down 47.6 percent to $94.03.

More for you

Peachtree adds six hotels to its third-party management platform
Photo credit: Peachtree Group

Peachtree picked to manage six hotels

Summary:

  • Peachtree adds six hotels to third-party platform.
  • Five are owned by La Posada Group, one by Decatur Properties.
  • Third-party portfolio totals 42 hotels.

PEACHTREE GROUP’S HOSPITALITY management division added six hotels to its third-party management platform. Five are owned by La Posada Group LLC and one by Decatur Properties Holdings.

Keep ReadingShow less
Extended-stay hotel performance in the U.S. shows declines in occupancy, ADR, and RevPAR in August 2025

Report: Extended-stay metrics fall in August

Summary:

  • The Highland Group: Extended-stay occupancy, RevPAR and ADR declined in August.
  • Room revenue rose 0.4 percent, while demand increased 2.2 percent.
  • August marked the second time in 47 months that supply growth exceeded 4 percent.

U.S. EXTENDED-STAY OCCUPANCY fell 2.1 percent in August, its eighth consecutive monthly decline, while ADR declined 1.8 percent and RevPAR dropped 3.9 percent for the fifth consecutive month, according to The Highland Group. However, total extended-stay room revenue rose 0.4 percent year over year.

Keep ReadingShow less
AHLA Foundation awards $710K in scholarships

AHLA Foundation awards $710K in scholarships

Summary:

  • AHLA Foundation distributed $710,000 in scholarships to 246 students.
  • Nearly 90 percent of recipients come from underrepresented communities.
  • The foundation funds students pursuing education and careers in the lodging sector.

AHLA FOUNDATION DISTRIBUTED $710,000 in academic scholarships to 246 students at 64 schools nationwide for the 2025–2026 academic year. Nearly 90 percent of recipients are from underrepresented communities, reflecting the foundation’s focus on expanding access to hospitality careers.

Keep ReadingShow less
Congressional deadlock shutters government
Photo by Kevin Dietsch/Getty Images

Congressional deadlock shutters government

Summary:

  • The U.S. government shut down at midnight after Congress failed to agree on funding.
  • About 750,000 federal employees will be furloughed daily, costing $400 million.
  • Key immigration and labor programs are halted.

THE FEDERAL GOVERNMENT shut down at midnight after Republicans and Democrats failed to agree on funding. Disputes over healthcare subsidies and spending priorities left both sides unwilling to accept responsibility.

Keep ReadingShow less
U.S. government shutdown 2025 news
Photo by Andrew Harnik/Getty Images

Trump, Congress face shutdown deadline

Summary:

  • President Donald Trump will meet Congress as a shutdown looms.
  • Democrats say they are ready to negotiate a bipartisan deal.
  • Thousands of federal jobs and the U.S. travel economy are at risk if a shutdown occurs.

PRESIDENT DONALD TRUMP will meet Congressional leaders on Monday after Senate Democrats rejected a Republican stopgap spending bill to fund the government until Nov. 21. The U.S. Travel Association recently warned a government shutdown could cost the travel economy $1 billion a week.

Keep ReadingShow less