Skip to content

Search

Latest Stories

Stayntouch launches upsell platform to increase hotel bookings

Experts say hotels are in the initial stages of attribute-based selling evolution and implementation

Stayntouch launches upsell platform to increase hotel bookings

STAYNTOUCH, A CLOUD-BASED hotel property management software developer, recently launched UpsellPRO, an attribute-based selling platform that allows hotels to unbundle room reservations and market individual room features to guests during the booking process. The launch followed a report stating that half of respondents with a booking window over one month would pay more for ABS, Stayntouch said in a statement.

“Attribute-based selling is giving travelers a degree of control over their hotel stay that they never thought possible, and hoteliers can deliver this experience without overwhelming themselves with unmanageable processes,” said Nicole Dehler, Stayntouch’s vice president of product. “The best part about today’s ABS deployments is they can be delivered directly through the hotel PMS, automating inventory and room management without relying on a convoluted network of connected systems.”


Dehler said any hotel can leverage upselling to enhance service delivery and boost revenue growth organically, in a way that guests love.

Experts weigh in on ABS technology

Stayntouch assembled a panel of experts, including Flo Lugli, founder and principal of Navesink Advisory Group; George Roukas, president of GAIPAN and advisor of AI business application at DataArt; John Burns, president of Hospitality Technology Consulting; Klaus Kohlmayr, chief evangelist at IdeaS; and Dehler, to assess the current and future benefits of ABS technology.

The experts found that ABS technology would enhance control over the booking process, aligning the hotel experience with guest expectations, the statement said. It would increase visibility of property attributes and automate inventory management, boosting upselling opportunities and operational efficiency. Additionally, it would improve price transparency, dynamic pricing, and personalization.

“Generally, implementing ABS will increase engagement with your hotel’s shopping cart as more attributes are listed for purchase,” said Kohlmayr. “While this means hotels with more diverse offerings currently have more ways to benefit from ABS, we are quickly learning about new attributes guests value and new ways to deliver existing attributes in a way that improves the guest experience. A no-frills experience may come with a lower price tag for business travelers willing to stick to the basics, while leisure travelers can sculpt the trip of their dreams without finding an unexpected upcharge during checkout.”

Kohlmayr said the technology now requires a simpler tech stack and has staggering potential to revolutionize hotel profitability.

Understanding guest preferences

The greatest benefit for hotels from ABS is their ability to gain more insight into the guest preferences and offer more personalization opportunities to travelers, said Lugli.

“For ABS to gain traction, however, the hospitality industry must come to a consensus on how to speak about the technology and better define what it is. Doing so is a necessary step toward having all parts of the hospitality tech stack aligned in identifying and inventorying attributes across the hotel, such as the hotel bed, the guestroom view, its location on property, and more,” he said.

Lugli also said that as the industry matures with ABS, it will be crucial to learn from the airline industry's unbundling efforts to avoid harming consumer relations and creating ‘shopping fatigue’ from too many choices.

Attract bookings

Hotels that can truly implement ABS and begin delivering experiences based on it will have a significant advantage when attracting new bookings, said Roukas.

“Consumers naturally want to purchase goods and services this way, and they gravitate toward any delivery system capable of providing this experience,” he said. “From food to haircuts to cars, we enjoy adding and removing individually priced elements until we build the product we want. Innovators today are experimenting with providing ABS capabilities outside of the central reservations system, with the PMS directly controlling hotel inventory to manage the process.”

He hopes ABS developers will keep innovating and that the concept will gain traction in the near future.

ABS evolution

Hotels and hotel brands are in the first of what will be multiple stages in ABS evolution and implementation, Burns said.

“As time passes, guests will increasingly be offered the opportunity to ‘create’ their hotel reservation in any sequence, not necessarily starting with reserving accommodation first. The ABS format and the smart building mechanics behind it will allow hotels to offer a much broader array of options to the guests,” said Burns. “These elements will be guided by AI-powered tools that draw on a guest’s profile to deliver highly relevant booking options to guests that strongly appeal to traveler desires. To reach this point within our industry, we must develop a clear, industry-wide, and agreed-upon definition of ABS.”

In June, Stayntouch appointed Bill Fanning as chief revenue officer to lead revenue strategy and expansion, focusing on customer value, strategic partnerships and global growth across North America, Europe and beyond.

More for you

Peachtree Group's Residence Inn by Marriott under construction in downtown San Antonio, topping out milestone reached, June 2025

Peachtree tops out San Antonio Residence Inn

Peachtree Hotel to Open in Summer 2026 with 117 Extended-Stay Rooms

PEACHTREE GROUP HELD a “topping out” for its Residence Inn by Marriott in downtown San Antonio, Texas, marking completion of the structural phase of the 10-story, 117-room hotel. The property, co-developed with Austin-based Merritt Development Group, is scheduled to open in summer 2026.

The extended-stay hotel will be owned by Peachtree and managed by its hospitality management division, the company said in a statement.

Keep ReadingShow less
Air India plane crash 2025
Photo by Sam PANTHAKY / AFP

Air India reducing flights after deadly crash

AIR INDIA WILL reduce international service on widebody aircraft by 15 percent through at least mid-July, according to media reports. The decision comes less than a week after the June 12 crash of an Air India airliner carrying 230 passengers and 12 crew members in Ahmedabad, India, that killed 246 but left one survivor among the passengers.

The airline said the reduced service due to the safety inspection of aircraft and ongoing geopolitical tensions in the Middle East, which have disrupted operations, resulting in 83 flight cancellations over the past six days, according to ABC News. Passengers can either reschedule their flights at no additional cost or receive a full refund.

Keep ReadingShow less
hihotels executive team honored for long-term service and loyalty in hospitality

Hihotels recognizes eight company leaders

EIGHT LEADERS OF hihotels by Hospitality International, Inc. are being recognized by the company for their combined 121 years of service. The company was established in 1982 as an alternative to other, established brands.

The honorees include Paul Vakharia, hihotels’ senior director of franchise development for the Northeast Region who has been with the company for 25 years. Chhaya Patel, franchise development coordinator, also has been with the company for 25 years.

Keep ReadingShow less
ICE Raid Resumes in Hotels & Farms After DHS Reversal
Photo by Mario Tama/Getty Images

Reuters: ICE resumes hotel immigration raids

ICE Reverses Decision to Pause Raids on Key Industries

U.S. IMMIGRATION OFFICIALS have reversed enforcement limits at hotels, farms, restaurants and food processing plants days after issuing them, following conflicting statements by President Donald Trump, according to Reuters. ICE leadership told field office heads on Monday it would withdraw last week's directive that paused raids on those businesses.

ICE officials were told a daily quota of 3,000 arrests—10 times the average last year under former President Joe Biden—would remain in effect, two former officials said in the report. ICE field office heads raised concerns they could not meet the quota without raids at the previously exempted businesses, Reuters reported, citing a source.

However, it was not clear why the directive was reversed.

Keep ReadingShow less
San Francisco museum to open Indo-American hotelier exhibit in 2026 honoring Indian American pioneers
Photo courtesy of Beth LaBerge/KQED

Tenderloin Museum plans Indian hotelier exhibit

What is the Indo-American Hotelier Exhibit in San Francisco?

THE TENDERLOIN MUSEUM in San Francisco is launching the Indo-American Hotelier History Exhibit, the first permanent U.S. exhibition of its kind. The exhibit, opening in 2026 as part of the museum’s expansion, will document Indian immigrants’ role in the U.S. hospitality industry, beginning in San Francisco’s Tenderloin.

It will document the role of Indian immigrants in the U.S. hospitality industry, beginning in San Francisco’s Tenderloin, AAHOA said in a statement.

Keep ReadingShow less