SONESTA INTERNATIONAL HOTELS Corp. executed approximately 15 franchise agreements, adding more than 1,900 keys in the first quarter of 2024. These new franchise hotels span Sonesta’s brands, including The James, Sonesta ES Suites, Sonesta Essential, Americas Best Value Inn, Red Lion Hotels, Red Lion Inn & Suites, and Sonesta Hotels & Resorts, Sonesta said in a statement.
“The 15 signed franchise agreements during the first quarter underscore Sonesta’s momentum as we welcome new owners into our growing portfolio and expand our market presence,” said Keith Pierce, Sonesta’s executive vice president and the president of franchise and development. “With a fast, friendly, and flexible approach and a seamless conversion process for our franchisees, we expect continued growth throughout 2024.”
These agreements highlight Sonesta's appeal as a conversion option compared to larger competitors, the statement added. The company said hotel owners are attracted to the company’s focus on maximizing ROI through property rebranding. It offers owners various options across upper upscale, lifestyle, upscale, midscale, extended-stay and premium economy segments.
“Sonesta inhabits a unique position as a growing hospitality company that distinguishes itself from competitors,” said Brian Quinn, Sonesta’s chief development officer. “With our many years of hotel ownership and operations experience, we have the unique ability to thoughtfully position owners for success and develop trusted working relationships.”
Additionally, all 15 of the new locations offer members opportunities to earn and redeem stays through its loyalty program Sonesta Travel Pass.
In Asian Hospitality's Leadership Series, Quinn recently discussed the company's current growth and future plans ahead of its inaugural global owners' conference in Las Vegas.
