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Sonesta Essential opens in Columbus, GA

The hotel is owned by Kamlesh Halvawala

Sonesta Essential opens in Columbus, GA

Sonesta Essential Columbus is now open in Columbus, Georgia. The 88-room property at Veterans Court is owned by Kamlesh Halvawala.

"Sonesta Essential Columbus demonstrates our growing franchising capabilities and commitment to expanding our brand nationwide," said Keith Pierce, Sonesta’s executive vice president and president of franchise and development. “The opening underscores our focus on delivering a strong guest experience while expanding the brand’s footprint. As the fastest-growing brand in our portfolio, we’re proud to offer franchisees a proven investment opportunity."


The hotel is near the Springer Opera House, Chattahoochee RiverWalk, The Columbus Museum, the Columbus Georgia Convention & Trade Center, and Fort Moore. It features an outdoor swimming pool and a fitness center.

Sonesta International Hotels signed 30 franchise agreements in the third quarter, adding nearly 2,150 keys across seven of its 13 brands while expanding in key markets and partnering with new and existing ownership groups.

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Hilton Launches ‘Diamond Reserve’ in Hilton Honors Loyalty Program
Photo Credit: Hilton

Hilton launches ‘Diamond Reserve’ loyalty level

Summary:

  • Hilton introduced Diamond Reserve, its top Honors tier for frequent travelers.
  • Diamond Reserve requires 80 nights and $18,000 in annual eligible spend.
  • The company also lowered requirements for its two existing elite tiers.

HILTON WORLDWIDE HOLDINGS introduced Diamond Reserve, a top tier in Hilton Honors loyalty program that will debut in January. It includes perks such as a Confirmable Upgrade Reward at booking, guaranteed 4 p.m. late checkout and 24/7 customer service.

Meanwhile, Hilton is lowering requirements for its two existing elite tiers, the company said in a statement. Beginning in 2026, Gold will require 25 nights instead of 40 and Diamond 50 instead of 60. Existing benefits, including room upgrades, food and beverage credits and lounge access, remain unchanged.

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