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Sonesta Essential opens in Baton Rouge, LA

The new 77-room hotel is owned by Rohit Sangwan

Sonesta Essential opens in Baton Rouge, LA

Sonesta Essential Baton Rouge is now open in Baton Rouge, Louisiana. The 77-room hotel, owned by Rohit Sangwan, is the 25th Sonesta Essential property, marking two years since the brand's January 2023 launch.

"Sonesta is proud to open the 25th Sonesta Essential Hotel, just two years after introducing the brand in January 2023," said Keith Pierce, Sonesta’s executive vice president and president of franchise and development. "The opening of Sonesta Essential Baton Rouge highlights the brand’s appeal to franchisees seeking growth opportunities with a trusted name."


The hotel is near Louisiana State University, Baton Rouge Municipal Airport, Bluebonnet Swamp Nature Center, Mississippi River, USS Kidd Veteran’s Museum and Capitol Park Museum, Sonesta said. It also features a fitness center, among other amenities.

Sonesta recently opened the 47-room Signature Inn San Jose and the 85-room Simply Suites Houston in San Jose, California, and Brookhollow, Houston, Texas. The San Jose hotel is owned by Anil Patel, and the Houston property by Sachin Patel.

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Deloitte Survey: Holiday Travel Soars but Average Trips Fall
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Report: Holiday travel up, average trips down

Summary:

  • Most Americans are planning holiday travel for the first time in five years, Deloitte reported.
  • Gen Z and millennials now account for half of holiday travelers.
  • About 57 percent of travelers choose driving over flying to cut costs.

MORE THAN HALF of Americans plan to travel between Thanksgiving and early January for the first time in at least five years, according to a Deloitte survey. However, the average number of trips dropped to 1.83 from 2.14 last year.

Deloitte’s “2025 Holiday Travel Survey” reported that the average planned holiday travel budget is down 18 percent to $2,334. More travelers plan to stay with friends or family rather than book hotels or rentals.

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