- Sonesta opened 29 properties worldwide in H2 2025.
- About 24 properties opened across the U.S.
- Growth focuses on conversions, segmentation and differentiation.
SONESTA INTERNATIONAL HOTELS Corp. opened 29 properties worldwide in the second half of 2025, including 24 in the U.S. This adds to more than 100 hotels sold to new ownership groups during the same period.
New openings spanned the U.S., Latin America and other international markets, including five Red Lion Inn & Suites, nine Americas Best Value Inn, one Knights Inn, one Sonesta Simply Suites, one Sonesta Essential, six MOD Collection by Sonesta, one Signature Inn in the U.S. and additional hotels in Argentina, Colombia, Peru and Egypt.
“The second half of 2025 signified sustained growth and momentum for Sonesta, opening nearly 30 organic properties worldwide,” said Keith Pierce, Sonesta’s executive vice president and president of franchise and development. “This is in addition to the more than 100 hotels that were sold encumbered to new ownership groups during this same period, leading to Sonesta’s 26 percent franchise NUG in 2025.”
Meanwhile, Sonesta achieved 26 percent franchise net unit growth in 2025, driven by organic franchise expansion and the sale of 112 SVC properties under long-term Sonesta franchise agreements.
Phil Hugh, Sonesta’s chief development officer, said the company’s growth strategy focuses on conversions, market segmentation and product differentiation.
“As a result, each of our 13 brands holds significance and valuable market share which continues to resonate with owners, not just in the U.S. but in our key areas of expansion internationally,” he said.
Since launching franchising in 2021, Sonesta has built a portfolio of 13 brands across the upper-upscale, lifestyle, upscale, midscale, extended-stay and economy segments.
In January, Sonesta announced Pierce and Jeff Leer will become co-CEOs on April 1, succeeding John Murray, who retires from Sonesta and as EVP of The RMR Group on March 31.
