The hotel is managed by Peachtree’s hospitality division.
“We're pleased to open this project in the heart of Gulf Shores,” said Greg Friedman, Peachtree’s managing principal and CEO. “With its beachfront location, amenities and gathering spaces, Embassy Suites Gulf Shores Beach Resort is designed to serve both visitors and the community.”
Atlanta-based Peachtree is led by Friedman, CFO and Managing Principal Jatin Desai and Principal Mitul Patel.
The hotel includes 13,620 square feet of meeting and pre-function space, including a 7,800-square-foot ballroom with Gulf views for conferences, weddings and events. It also features a three-story parking garage and more than 7,600 square feet of retail space.
For Friedman, the project is personal.
“I spent many summers and school breaks in Orange Beach and Gulf Shores as a child,” he said. “It's meaningful to return and help develop a place where more people can experience the area and locals can benefit from new restaurants, amenities, and gathering spaces.”
The hotel opens as Gulf Shores expands its tourism and events footprint. Located near the Hangout Music Festival, National Shrimp Festival and NCAA Beach Volleyball Championships, Embassy Suites Gulf Shores provides access to Gulf State Park, the Wharf at Orange Beach, golf courses and Foley’s sports complex.
Friedman said the goal was to create a hotel where visitors can relax, gather and experience Gulf Shores.
“We believe Embassy Suites Gulf Shores will appeal to both leisure travelers and the meetings and events market,” he said.
Peachtree recently provided a $42 million floating-rate first mortgage to Banyan Street Capital for the acquisition and repositioning of Atlanta Financial Center in Buckhead.
