- Roomiy Finance launched NOI-as-a-Service for hotels.
- The platform integrates with existing systems to lock in profit.
- Hotels pay a flat fee and convert future room nights into predictable cash flow.
ROOMIY FINANCE, A prepaid distribution and liquidity platform for hotel owners, launched its net operating income tracking product, NOI-as-a-Service. The company partners with ownership groups, asset managers, management companies, brands and lenders to generate incremental net operating income and asset value without adding debt.
NOI-as-a-Service is a model that helps hotels increase net operating income through a service rather than loans or internal changes. The platform works with existing revenue management systems to lock in profit as hotels face shrinking margins, rising labor costs and soft RevPAR growth, Roomiy said in a statement.
San Francisco-based Roomiy is led by cofounder and CEO Khalid “Khal” Ladha and cofounder and COO Duncan Hall.
“By delivering predictable cash flow and revenue certainty, Roomiy creates incremental NOI,” said Ladha. “In this K-shaped economy, some segments are thriving, but many owners remain under pressure. The industry needs cost controls that don’t affect the guest experience—not more debt. Lowering distribution costs boosts NOI. That’s where we help.”
NOI-as-a-Service offers net bookings with no credit card fees or commissions, the statement said. Hotels pay a single flat fee and can convert a portion of future room nights into predictable cash flow.
Hall said the platform drives incremental NOI through a data-driven model that integrates with existing systems rather than adding complexity.
“As someone who has deployed software for thousands of hotel rooms and has sold millions more, I understand the importance of intelligent underwriting and operational simplicity,” he said.
Roomiy, which is already live across franchise and boutique hotels in North America, also announced its pre-seed fundraise. Better Tomorrow Ventures led the round, with participation from Slow Ventures, Endurance Ventures and industry angels. The company is expanding across North America and the U.K., with partner hotels reporting NOI growth and an average 11 percent reduction in OTA bookings.
A recent survey by the American Hotel & Lodging Association found that rising operating costs and staffing challenges remain top concerns for hotel owners, even as most expect 2026 travel demand to match last year. More than half of respondents said their properties are understaffed.
