Revised NYC hotel licensing bill sparks mixed reactions
A hearing on the bill is set for Oct. 9
By Vishnu Rageev ROct 04, 2024
DESPITE SOME REVISIONS, the American Hotel & Lodging Association, AAHOA and the NYC Minority Hotel Association remain opposed to New York City’s hotel licensing bill, citing concerns about significant economic harm to small, family-owned, immigrant and minority-owned businesses. However, the Hotel Association of New York City dropped its opposition after securing changes to the bill, which requires operators to obtain a license.
New York City Councilwoman Julie Menin’s original bill faced strong backlash from operators, who argued that the measure, presented as a way to address unsafe and unsanitary conditions, was actually intended to favor unionized hotels. A hearing on the bill is set for Oct. 9, with a positive deal paving the way for its passage.
"We are thrilled to announce major progress on an agreement for the Safe Hotels Act! We will be hearing the bill on Oct. 9 and look forward to a productive hearing," Menin wrote on X.
In July, Menin promoted her bill as a measure to crack down on crime in hotels.
“We listened to stakeholders, prioritized their feedback, and now look forward to a hearing on this vital legislation that protects hotel guests, workers, and the broader community,” said Menin after presenting the revised bill on Oct. 1.
However, Kevin Carey, AHLA’s interim president and CEO, said the new version of the legislation still contains language that will cause significant economic harm, primarily to small, family-owned hotels and the largely immigrant- and minority-owned businesses that support them.
“There is no question that this bill, if passed, will cause many of New York City’s small businesses to close and thousands of hard-working New Yorkers to lose their jobs,” he said. “We cannot accept any legislation that causes such disparate impacts across the industry.”
The latest version of the measure adjusts staffing requirements, excludes real estate investment trusts, and provides more clarity on the licensing process, according to a report published in POLITICO Pro. Subcontracting restrictions remain mostly intact, but technical roles like engineers are exempt and existing agreements with subcontractors are grandfathered for the duration of their contracts.
Miraj Patel, AAHOA’s chairman, said the association has reviewed and opposes the union’s revised version of Int. 991, crafted behind closed doors.
“As advocates for minority hotel owners and operators, we support efforts to enhance guest and worker safety, including human trafficking training,” he said. “However, this bill continues to ignore legitimate concerns of our minority-owned small business members, including limitations on subcontracted workers and many other operational burdens. We urge the City Council to continue working with the industry to find a balanced solution that protects both workers and businesses.”
“The updated version of Int. 991, if anything, specifically targets immigrant- and minority-owned businesses that support the thousands of hotels New York City’s tourism economy needs to survive,” said Mukesh Patel, a New York City hotelier and founding member of the NYC Minority Hotel Association. “The new bill does nothing to protect our small businesses and their families, and will have disastrous impacts on our livelihoods. We cannot support this bill in its current form and look forward to voicing our opposition directly to Councilwoman Menin.”
Meanwhile, HANYC dropped its opposition to the union-backed city council bill after securing changes it sought. The Hotel Trade Union, representing city hotel workers, supports the legislation, which would ban most subcontracted services, requiring direct employment of many workers.
Changes negotiated between the council, the Hotel and Gaming Trades Council and the hotel association aimed to address industry concerns that the bill would financially burden operators, according to Real Deal. The association’s president, Vijay Dandapani, previously called the bill a “nuclear bomb,” and some owners reportedly raised $20 million to lobby against the plan, according to the New York Post.
The latest version clarifies that the Department of Consumer Affairs Commissioner cannot rescind a license for a temporary service disruption, such as a leak. Menin, a former Department of Consumer Affairs Commissioner and regulatory attorney, said hotel stakeholders were concerned minor disruptions could lead to losing their licenses. She emphasized the bill’s focus on increasing hotel safety through measures like panic buttons and other safety requirements.
Other modifications included narrowing the subcontracting ban to exclude engineers and other technical workers.
AHLA further stated that it continues to advocate for a straightforward licensing bill that meets the safety measures proponents claim to be their primary goal.
With just over a month until the presidential election, hotel industry associations are in Washington, D.C., advocating for legislation to benefit their members. More than 400 AAHOA and AHLA members met with Congress to discuss workforce expansion, tax relief and OTA fee transparency.
Noble broke ground on StudioRes Mobile Alabama at McGowin Park.
The 10th StudioRes expands Noble’s long-term accommodations platform.
Noble recently acquired 16 WoodSpring Suites properties through two portfolio transactions.
NOBLE INVESTMENT GROUP broke ground on StudioRes Mobile Alabama at McGowin Park, a retail center in Mobile, Alabama. It is Noble’s 10th property under Marriott International’s extended stay StudioRes brand.
“Noble is institutionalizing one of the most resilient and undersupplied segments at the intersection of hospitality, mobility and how people stay,” said Shah. “We are scaling a branded platform to capture secular demand that creates stable cash flow and long-term value.”
In May, Noble acquired 16 WoodSpring Suites properties through two portfolio transactions, expanding its platform in branded long-term accommodations.
Noah Silverman, Marriott International’s global development officer, U.S. & Canada, said breaking ground on the 10th StudioRes with Noble reflects the brand’s growth and the companies’ three-decade partnership.
“With both companies’ expertise in long-term accommodations, Marriott’s distribution channels, and the power of our nearly 248 million Marriott Bonvoy members, we are confident StudioRes is uniquely positioned to generate customer demand at scale, drive performance and sustain long-term growth,” he said.
Meanwhile, Marriott has more than 50 signed StudioRes projects, about half under construction, the statement said. The first StudioRes opened in Fort Myers, Florida.
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AHLA Foundation is partnering with ICHRIE and ACPHA to support hospitality education.
The collaborations align academic programs with industry workforce needs.
It will provide data, faculty development, and student engagement opportunities.
THE AHLA FOUNDATION, International Council on Hotel, Restaurant and Institutional Education and the Accreditation Commission for Programs in Hospitality Administration work to expand education opportunities for students pursuing hospitality careers. The alliances aim to provide data, faculty development and student engagement opportunities.
Their efforts build on the foundation’s scholarships and link academics to workforce needs, AHLA said in a statement.
"We're not just funding education—we're investing in the alignment between academic learning and professional readiness," said Kevin Carey, AHLA Foundation president and CEO. "These partnerships give us the insights needed to support students and programs that effectively prepare graduates to enter the evolving hospitality industry."
ACPHA will provide annual reports on participating schools’ performance, enabling the Foundation to direct resources to programs with curricula aligned to industry needs, the Foundation said.
Thomas Kube, incoming ACPHA executive director, said the partnership shows academia and industry working together for hospitality students. The collaboration with ICHRIE includes program analysis, engagement through more than 40 Eta Sigma Delta Honor Society chapters and faculty development.
“Together, we are strengthening pathways to academic excellence, professional development and industry engagement,” said Donna Albano, chair of the ICHRIE Eta Sigma Delta Board of Governors.
Global hotel RevPAR is projected to grow 3 to 5 percent in 2025, JLL reports.
Hotel RevPAR rose 4 percent in 2024, with demand at 4.8 billion room nights.
London, New York and Tokyo are expected to lead investor interest in 2025.
GLOBAL HOTEL REVPAR is projected to grow 3 to 5 percent in 2025, with investment volume up 15 to 25 percent, driven by loan maturities, deferred capital spending and private equity fund expirations, according to JLL. Leisure travel is expected to decline as consumer savings tighten, while group, corporate and international travel increase, supporting RevPAR growth.
Major cities continue to attract strong demand and investor interest, particularly London, New York and Tokyo. APAC is likely to post the strongest growth, fueled by recovering Chinese travel, while urban markets remain poised for continued momentum.
Lifestyle hotels are emerging as the new “third place,” blending living, working and leisure. The trend is fueling expansion into branded residences and alternative accommodations. JLL said investors must weigh regional performance differences, asset types and lifestyle trends when evaluating opportunities.
Separately, a Hapi and Revinate survey found fragmented systems, inaccurate data and limited integration remain barriers for hotels seeking better data access to improve guest experience and revenue.
Fragmented systems, poor integration limit hotels’ data access, according to a survey.
Most hotel professionals use data daily but struggle to access it for revenue and operations.
AI and automation could provide dynamic pricing, personalization and efficiency.
FRAGMENTED SYSTEMS, INACCURATE information and limited integration remain barriers to hotels seeking better data access to improve guest experiences and revenue, according to a newly released survey. Although most hotel professionals use data daily, the survey found 49 percent struggle to access what they need for revenue and operational decisions.
“The Future of Hotel Data” report, published by hospitality data platform Hapi and direct booking platform Revinate, found that 40 percent of hoteliers cite disconnected systems as their biggest obstacle. Nearly one in five said poor data quality prevents personalization, limiting satisfaction, loyalty and upsell opportunities.
“Data is the foundation for every company, but most hotels still struggle to access and connect it effectively,” said Luis Segredo, Hapi’s cofounder and CEO. “This report shows there’s a clear path forward: integrate systems, improve data accuracy and embrace AI to unlock real-time insights. Hotels that can remove these technology barriers will operate more efficiently, drive loyalty, boost revenue and ultimately gain a competitive edge in a tight market.”
AI and automation could transform hospitality through dynamic pricing, real-time personalization and operational efficiency, but require standardized, integrated and reliable data to succeed, the report said.
Around 19 percent of respondents cited communication delays as a major issue, while 18 percent pointed to ineffective marketing, the survey found. About 10 percent reported challenges with enterprise initiatives and 15 percent said they struggled to understand guest needs. Nearly 46 percent identified CRM and loyalty systems as the top priority for data quality improvements, followed by sales and upselling at 17 percent, operations at 10 percent and customer service at 7 percent.
Meanwhile, hotels see opportunities in stronger CRM and loyalty systems, integrated platforms and AI, the report said. Priorities include improving data quality for personalized engagement, using integrated systems for real-time insights, applying AI for offers, marketing and service and leveraging dynamic pricing and automation to boost efficiency, conversion and profitability.
“Clean, connected data is the key to truly understanding the needs of guests, driving amazing marketing campaigns and delivering direct booking revenue,” said Bryson Koehler, Revinate's CEO. “Looking ahead, hotels that transform fragmented data into connected data systems will be able to leverage guest intelligence data and gain a significant advantage. With the right technology, they can personalize every interaction, shift share to direct channels and drive profitability in ways that weren’t possible before. The future belongs to hotels that harness their data to operate smarter, delight guests and grow revenue.”
In June, The State of Distribution 2025 reported a widening gap between technology potential and operational readiness, with many hotel teams still early in using AI and developing training, systems, and workflows.
Hyatt partners with Way to unify guest experiences on one platform.
Members can earn and redeem points on experiences booked through Hyatt websites.
Way’s technology supports translation, payments and data insights for Hyatt.
HYATT HOTELS CORP. is working with Austin-based startup Way to consolidate ancillary services, loyalty experiences and on-property programming on one platform across its global portfolio. The collaboration integrates Way’s system into Hyatt.com, the World of Hyatt app, property websites and FIND Experiences to create a centralized booking platform.
World of Hyatt members can earn and redeem points on experiences booked through Hyatt websites, including wellness programs, cultural activities, ticketed events and local collaborations, the companies said in a statement. Members can also access FIND Experiences, which includes activities and auctions where points can be used to bid on events.
"In our search for an on-brand platform to power experiences and tap into ancillary revenue opportunities, Way's collaboration has been a true unlock for us," said Arlie Sisson, Hyatt’s senior vice president and global head of digital. "After a thorough evaluation of potential solutions, Hyatt chose Way to power the next chapter of our digital strategy by streamlining operations, elevating brand differentiation, enhancing personalization and, most importantly, delivering care at every touchpoint in the guest journey."
The Way initiative spans Hyatt’s portfolio, covering cabana rentals, in-room amenities and partnerships with local providers, the statement said. Way’s technology supports real-time translation, more than 100 currencies, multiple payment methods and data insights to help Hyatt manage operations globally.
"Hyatt set a high bar and Way is proud to bring their vision to life," said Michael Stocker, Way’s co-founder and CEO.
"The platform supports enterprise needs while preserving the guest experience."