DEMAND FOR U.S. extended-stay hotels in the fourth quarter of 2021 was more than five times greater than supply, resulting in overall occupancy just below its 2019 peak, according to the Highland Group. December’s monthly report from the group also showed the segment to be firmly in recovery.
According to the research consulting firm’s “U.S. Extended-stay Hotels: Fourth quarter 2021” report, the bottom up recovery continues with economy and mid-price extended-stay hotels in the fourth quarter posting record nominal average rate and RevPAR.
Demand in the fourth quarter is at a record high and room revenues are almost 97 percent of their nominal high reached during the same period in 2019, the report said.
Occupancy and ADR remain 4 to 5 percentage points off previous high levels but should pick up in the near term as the demand change was six times the corresponding change in supply, it added.
"Supply gain at 3.8 percent was the slowest quarterly increase for all quarters since 2015. The recent supply growth rate in the economy segment is generally consistent with the segment’s average gain over the last six years. However, mid-price and upscale segment supply growth has fallen well below their six-year average," the report said. "All extended-stay hotel segments reported demand growth. The upscale segment recorded the largest disparity with demand growth running close to nine times its average fourth quarter gain over the last six years."
According to the report, extended-stay room revenues are at an all-time high during the period and greater than 11 percent above the previous record two years ago. The mid-price segment has seen the strongest revenue recovery.
"At 72.8 percent, extended-stay hotel average occupancy was one of the highest fourth quarter values ever reported and almost 15 percentage points higher than the 57.9 percent STR reported for the overall hotel industry. Extended-stay hotels’ occupancy
premium compared to the overall hotel industry has stayed well above its longer-term average for the last two years. Only the upscale segment has ADR below its nominal Q4 value in 2019," the Highland Group report further said.
Extended-stay hotel RevPAR during the period was about 2 percent higher than its 2019 peak. According to STR, the overall hotel industry RevPAR was about 1 percent below the peak attained in the fourth quarter of 2019.
However, upscale extended-stay hotels are lagging with fourth quarter RevPAR about 10 percent lower than in 2019.
"One of the main reasons for this is the relatively high concentration of upscale extended-stay rooms in the urban sub-markets of gateway cities. While, upscale extended-stay hotel’s RevPAR recovery is ahead of all upscale hotels which STR reported at 12 percent below their 2019 levels in the fourth quarter," the report said.
Strong recovery finish in December
The “Highland Group US Extended-Stay Hotels Bulletin: December 2021” report said that extended-stay hotels registered a strong recovery finish in December last year compared to the last month of 2019.
According to the report, all three segments reported a monthly revenue recovery index above 100 percent for the first time in 2021 and all recovery indices except upscale segment occupancy were higher in December than in November.
According to the Highland Group report, all three segments reported a monthly revenue recovery index above 100 percent for the first time in 2021 and all recovery indices except upscale segment occupancy were higher in December than in November.
With the mid-price segment leading, ADR growth was the dominant driver of gains in nominal RevPAR but economy and mid-price segments also reported significant gains in occupancy indices in December, the report said.
"The 3.3 percent increase in extended-stay room supply in December is the lowest monthly gain last year. December’s supply change further indicated that midprice and upscale supply growth should be well below pre-pandemic levels during the near term," the report added.
STR reports all hotel room revenue was up 124 percent in December 2021 compared to a year ago.
"Extended-stay hotel demand exceeded 11 million room nights in December 2021, up 14 percent when compared to 2019. Overall hotel occupancy gained more than extended-stay hotels in December, decreasing extended-stay hotel’s occupancy premium to 14.6 percentage points. However, the premium remains above its long-term average," the report added.
"Mid-price extended-stay hotels continued to lead the ADR recovery in December. ADR recovery indices in December were at their highest monthly level in 2021. The upscale segment continued leading the extended-stay RevPAR recovery during the month. The
RevPAR growth in December 2021 compared to a year ago was more than doubled," the report further said.
The G6 RMS program uses automation, comp tracking and strategy calls.
RMS properties saw 11 percent year-over-year revenue growth in Q1 and a 10 percent higher ADR.
Revenue-managed properties posted 11.5 percent growth through web and app channels.
PROPERTIES OF G6 Hospitality enrolled in its “G6 Revenue Management Services” program saw 11 percent year-over-year revenue growth in the first quarter of 2025, more than double the rate of the rest of the portfolio. They also recorded a 10 percent higher ADR than non-RMS properties.
The RMS program uses proprietary automation tools, daily competitive set monitoring and bi-weekly strategy calls with revenue managers, G6 said in a statement. G6 is the parent company of Motel 6 and Studio 6 brands.
“Our revenue management services program is designed to empower our franchisees with cutting-edge tools, strategic expertise and real-time data to drive results,” said Sonal Sinha, G6 Hospitality’s chief executive officer. “The success we’re seeing—higher ADR, more direct bookings and significant revenue growth—demonstrates the value of our hands-on, data-driven approach. We’re proud to help our partners outperform the market and deliver exceptional value to their guests.”
The RMS program’s impact is visible on G6’s app and website, the statement said. In the first quarter of 2025, properties under revenue management saw 11.5 percent growth through web and app channels, while the rest of the portfolio saw a 4.4 percent decline. The increase is driven by dynamic pricing, OTA optimization and a central performance marketing team.
The program continued to grow in April, G6 said. Revenue-managed properties posted 9 percent revenue growth for the month, compared to 0.7 percent for non-managed hotels. Web channel growth for RMS properties was 11 percent, versus 0.6 percent for non-RMS properties. ADR for RMS properties was $78.24, while non-managed properties averaged $66.68.
This announcement follows G6 Hospitality’s launch of the AI-powered My6 app, which led to a 14 percent year-over-year increase in direct bookings.
Ritesh Agarwal, founder and CEO of OYO Rooms, and Sonal Sinha, CEO of G6 Hospitality, recently spoke with Asian Hospitality about leadership and success.
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AIR INDIA WILL reduce international service on widebody aircraft by 15 percent through at least mid-July, according to media reports. The decision comes less than a week after the June 12 crash of an Air India airliner carrying 230 passengers and 12 crew members in Ahmedabad, India, that killed 246 but left one survivor among the passengers.
The airline said the reduced service due to the safety inspection of aircraft and ongoing geopolitical tensions in the Middle East, which have disrupted operations, resulting in 83 flight cancellations over the past six days, according to ABC News. Passengers can either reschedule their flights at no additional cost or receive a full refund.
“The reductions arise from the decision to voluntary undertake enhanced pre-flight safety checks, as well as accommodate additional flight durations arising from airspace closures in the Middle East,” the airline said in a press release. “The objective is to restore schedule stability and minimizing last-minute inconvenience to passengers."
Air India also said 26 out of the 33 Dreamliners in its fleet have now been returned to service following the required safety inspections by the Directorate General of Civil Aviation, according to ABC. The airline also is performing "enhanced safety checks" on its Boeing 777 fleet as a precaution and is cooperating with authorities.
Air India flight AI171 went down in a crowded area near the airport shortly after takeoff. While the causes of the Ahmedabad crash are still under investigation, Reuters reported that India's Directorate General of Civil Aviation said spot checks in May on three Air India Airbus planes found that they were operated despite mandatory inspections being overdue on the "critical emergency equipment" of escape slides.
In one case, DGCA found that the inspection of an Airbus A320 jet was delayed by more than a month before being carried out on May 15, but data shows that during the delay the plane flew to several international destinations. Another case, involving an Airbus A319 used on domestic routes, according to Reuters, showed checks were over three months late, while a third showed an inspection was two days late.
"The above cases indicate that aircraft were operated with expired or unverified emergency equipment, which is a violation of standard airworthiness and safety requirements," the DGCA report said.
EIGHT LEADERS OF hihotels by Hospitality International, Inc. are being recognized by the company for their combined 121 years of service. The company was established in 1982 as an alternative to other, established brands.
“This kind of long-term commitment is rare in today’s business world, and it’s a testament to the type of culture we’ve built at hihotels,” Guimbellot said. “Our leadership team is deeply invested in the company’s mission and the success of our franchisees. We empower each other to lead with integrity, innovate with confidence, and serve with heart. That’s the foundation of our long-standing stability.”
Guimbellot also said the company’s longevity was due to its leadership team’s shared commitment to the same values and the hotel owners it serves. Their experience has allowed hihotels to navigate industry changes while delivering support to the company’s nationwide network of properties. Regular strategy sessions and open lines of communication also promoted forward-thinking solutions, the company said.
“It has been a privilege to be part of an organization where every voice matters,” Vakharia said. “Over 25 years, I’ve seen firsthand how our collaborative, family-like culture helps franchisees thrive. We don’t just build businesses—we build relationships.”
The company offers five economy brands: Scottish Inns, Red Carpet Inn, Master Hosts Inns, Downtowner Inns, and Passport Inn. It employs a lean, flexible structure to encourage initiative and independent decision-making within each department.
In April, hihotels marked the second anniversary of its franchisee advisory council, which supports policy development, new initiatives, and brand operations. The council includes five franchisee hotel owners, one vendor and Guimbellot.
ICE Reverses Decision to Pause Raids on Key Industries
U.S. IMMIGRATION OFFICIALS have reversed enforcement limits at hotels, farms, restaurants and food processing plants days after issuing them, following conflicting statements by President Donald Trump, according to Reuters. ICE leadership told field office heads on Monday it would withdraw last week's directive that paused raids on those businesses.
ICE officials were told a daily quota of 3,000 arrests—10 times the average last year under former President Joe Biden—would remain in effect, two former officials said in the report. ICE field office heads raised concerns they could not meet the quota without raids at the previously exempted businesses, Reuters reported, citing a source.
Some ICE officials left the call uncertain, and it appeared they would still need to proceed cautiously with raids at the previously exempted businesses, the former officials said.
U.S. Department of Homeland Security spokesperson Tricia McLaughlin said ICE would continue making arrests at worksites but did not respond to questions about the new guidance. "There will be no safe spaces for industries who harbor violent criminals or purposely try to undermine ICE’s efforts," she said in a statement Tuesday.
Trump took office in January aiming to deport large numbers of immigrants in the U.S. illegally. ICE doubled the pace of arrests under Trump compared with last year but remains below the level needed to deport millions.
Top White House aide Stephen Miller ordered ICE in late May to increase arrests to 3,000 per day, leading to raids that targeted some businesses.
Trump said in a Truth Social post on Thursday that farms and hotel businesses had been affected by the increased enforcement but also claimed, without evidence, that criminals were trying to fill those jobs. ICE issued guidance that day pausing most immigration enforcement at agricultural, hospitality and food processing businesses.
What is the Indo-American Hotelier Exhibit in San Francisco?
THE TENDERLOIN MUSEUM in San Francisco is launching the Indo-American Hotelier History Exhibit, the first permanent U.S. exhibition of its kind. The exhibit, opening in 2026 as part of the museum’s expansion, will document Indian immigrants’ role in the U.S. hospitality industry, beginning in San Francisco’s Tenderloin.
It will document the role of Indian immigrants in the U.S. hospitality industry, beginning in San Francisco’s Tenderloin, AAHOA said in a statement.
“To celebrate our achievements in realizing the American Dream and our leadership in the American lodging industry, we, the Indian American Hotelier Committee, in collaboration with the Tenderloin Museum, present this exhibit,” the committee said in a joint statement. “It is dedicated to recognizing, honoring and revering the pioneers and foundational figures of Indian American hotel history.”
The exhibition is supported by the Indo-American Hotelier Exhibition Funds Development Committee, the American Hotel & Lodging Association, AAHOA and the AAHOA Charitable Foundation.
It is developed with a committee of Indian American hoteliers connected to the Tenderloin and will trace the shift from managing single room occupancy hotels to building a national presence in the hospitality industry. It will document the work and experiences of multiple generations through first-person accounts, artifacts and historical records.
A central feature of the exhibit is the historic book “From Surat to San Francisco: How the Patels from Gujarat Established the Hotel Business in California 1942–1960” by Mahendra Doshi, AAHOA said. Based on eight years of interviews and research, the book details how three families created a network of Indian-owned hotels and helped establish a path for broader industry involvement.
As part of the museum’s 6,850-square-foot expansion, which includes a contemporary art gallery, a neon sign gallery and updated core exhibitions, the Indo-American Hotelier History Exhibit adds South Asian immigrant stories to the Tenderloin’s historical record.
The public is invited to support the museum’s expansion and the exhibit through contributions that will help document and preserve Indian American hotel history in San Francisco and beyond.