- U.S. hotel reservations rose 16.94 percent ahead of Easter, SiteMinder reported.
- ADR rose 2.43 percent to $294.85 over the same period.
- Average length of stay at U.S. hotels rose 2.53 percent to 2.03 days.
U.S. HOTEL RESERVATIONS ahead of Easter weekend show a 16.94 percent year-on-year increase from Easter 2025, according to SiteMinder. Over the same period, U.S. ADR rose 2.43 percent, from $287.86 to $294.85.
The average length of stay rose 2.53 percent, from 1.98 days to 2.03 days, while total room nights increased 19.63 percent, SiteMinder data showed. Lead times fell 10.89 percent, to 64.05 days from 71.88 days and cancellations dropped 21.04 percent compared with Easter last year.
“Our data shows that consumers increasingly prioritize travel as an essential experience and that uncertain conditions can actually increase the desire to travel—exactly as we’ve highlighted in recent reports,” said Brian Reising, SiteMinder’s regional vice president for U.S. and Latin America. “This applies particularly around key demand-driving events, such as Easter.”
SiteMinder’s analysis compares bookings at the same properties across eight major markets for Easter from April 2 to April 6, 2026, with the same period in 2025, measured 17 days before the holidays in both years.
Easter booking trends in U.S. hotels align with data from eight international markets where Easter is a public holiday: the U.K., Mexico, Germany, France, Italy, Spain and Portugal. Across these markets, bookings rose 11.66 percent, total room nights increased 17.46 percent and ADR grew 1.8 percent. Cancellations fell, average length of stay rose to 2.16 days from 2.05 days and booking lead times shortened to 65.98 days from 70.89 days.
Reising said the decrease in cancellations reflects both a less volatile booking environment than in 2025 and travelers booking with shorter lead times.
“This means hoteliers will need to detect market signals earlier and respond with greater agility,” he said. “Likewise, the recovery in booking volumes and increased length of stay is positive, but hotels should avoid sacrificing yield to fill rooms. Rates have remained resilient, rising roughly in line with inflation and hoteliers must ensure effective pricing and upselling strategies to leverage peak demand and maximize revenue.”
A separate SiteMinder study found that domestic travel accounted for 77 percent of U.S. arrivals in 2025, up from 73.78 percent in 2024. Direct bookings via hotel websites remained third among the top 12 U.S. booking channels, despite predictions that AI would affect them.
