Red Roof and HotelIQ Launch AI-Powered Revenue Platform
RED ROOF IS WORKING with HotelIQ to deploy HotelIQ Decision Cloud, an AI-powered revenue management platform. The integration of HotelIQ’s business intelligence and price optimization system supports Red Roof’s cloud technology across its properties nationwide.
The platform helps hotel owners and operators make faster, data-driven decisions and increase revenue by providing insights into performance metrics and improving operations, the duo said in a statement.
“This solution combines predictive pricing models, an analytics platform, and system automations to help Red Roof owners maximize revenues and profitability,” said Zack Gharib, Red Roof's president. “The partnership will enable Red Roof to use the latest technologies to create pricing strategies—all accessible through an efficient platform. It’s a valuable solution for our brand and franchisees.”
Hotel owners and operators gain insights from business intelligence, analytics and algorithms for price optimization. “This integration eliminates time-consuming manual data analysis while ensuring effective collaboration within a unified digital workspace,” Gharib said.
The solution automates revenue-management decisions with AI, increasing efficiency and enabling quick, accurate pricing and inventory decisions to maximize revenue and profitability for hotel owners.
Apo Demirtas, HotelIQ’s founder and CEO, said the HotelIQ team is excited to partner with Red Roof.
“Their leadership has shown foresight in embracing advanced analytics and price optimization,” he said. “This partnership aligns perfectly, and we’re confident it will deliver long-lasting results for Red Roof.”
Red Roof’s portfolio includes Red Roof Inn, Red Roof PLUS+, HomeTowne Studios by Red Roof, The Red Collection, and dual-branded properties, with more than 60,000 rooms across more than 700 properties in the U.S. and Japan.
In March, Red Roof added more than 30 women to its ownership community through Road to Inclusivity and Diversity in Entrepreneurship, connecting aspiring owners with lenders, and SHE, which supports women in hospitality with resources and best practices.
