Skip to content

Search

Latest Stories

Peachtree Hotel Group inducts new faces into management team

New additions are meant to support Peachtree’s strategic growth objectives

Peachtree Hotel Group inducts new faces into management team

PEACHTREE HOTEL GROUP and its affiliates added five executives to its management teams. These new appointments aim to strengthen the company’s ability to support strategic growth objectives to scale its investment platform and further diversify allocation strategies, the company said in a statement.

The Atlanta-based company, led by Jatin Desai and Mitul Patel as managing principals, appointed Matthew Ram as senior vice president of acquisitions and Susan McClure as vice president leadership and executive development.


Will Woodworth assumed the role of vice president for investments, Nicole Havens is vice president of revenue management and Kelly Mascari is vice president of operations at PHG’s affiliate Peachtree Hospitality Management.

"I am extremely pleased to see such an experienced group of executives joining Peachtree," said Greg Friedman, Peachtree's CEO. "Current market conditions are highly compelling for commercial real estate investing. We expect to see significant growth and appreciation across the sectors that Peachtree invests in, driving values past pre-pandemic levels. Also, values of real estate assets have historically moved in line with inflation over the longer term.”

Previously, Ram was vice president of acquisitions for McKibbon Hospitality. Also, he held leadership positions with Liberty Group, J.J. Haines & Co. and Wells Fargo. He has a bachelor’s degree in finance from the University of South Florida and is an active board member of the Real Estate Investment Council and Society of Real Estate Professionals.

McClure was vice president / principal consultant for North America for Right Management. She held leadership positions with The Highland Group, Conner Partners and Wells Real Estate Funds. She received her Ph.D. in Organizational & Management from Capella University and her master’s and bachelor’s degrees from Georgia State University.

Woodworth was vice president of investments at AMS Hospitality/Stormont Hospitality Group. He held positions with Rockbridge and Wells Fargo. He has a master’s degree in business administration from the Johnson Graduate School of Management at Cornell University and a bachelor’s degree from the Georgia Institute of Technology. Woodworth sits on the board and is the current treasurer of the Atlanta Hospitality Alliance.

Havens’ experience expands from Hilton corporate, property-level leadership, multi-brand management support and asset development. Havens has driven commercial strategy for owned and managed portfolios across the Hilton, Marriott, IHG and Hyatt landscape during her career.

She has worked with several REITs on owner relations tailoring communication and strategic roadmaps to fit the goals of third-party asset management teams. Havens received her bachelor’s degree from Southern Methodist University.

Mascari has been in the hospitality industry for 25 years. She was chief sales officer for Pinstripes, handling sales for its events and catering services. Previously, Mascari was senior vice president for First Hospitality Group and Pillar Hotels & Resorts.

She has a bachelor’s degree from the University of Missouri at Columbia. She is also a Leadership Mastery Trainer and PI Certified Coach.

Last month, the hotel group rearranged its senior leadership roles to support the company’s real estate investment platform and operation services.

More for you

Deloitte value-seeking report 2025

Study: Consumers seek value over low prices

Summary:

  • Consumers are prioritizing value over low prices, pushing brands—including hotels—to adapt, Deloitte finds.
  • Economic uncertainty and inflation are driving caution and shifting views on pricing and spending.
  • Value-seeking by generations: 49 percent of Gen X, 43 percent of Boomers, 40 percent of Millennials and 44 percent of Gen Z.

AMID ECONOMIC UNCERTAINTY and inflation, U.S. consumers are prioritizing value over low prices, favoring brands with added benefits, according to a Deloitte study. This shift is reshaping the market as companies, including hotels, adapt to changing expectations.

Keep ReadingShow less
Red Roof partners with FreedomPay to streamline payments in 700+ U.S. hotels
Photo credit: Red Roof

Red Roof taps FreedomPay for 700+ hotels

Summary:

  • Red Roof is contracting with FreedomPay to provide payments across its 700+ U.S. hotels.
  • The company will gain an integrated solution, improved service, cost savings and efficiency.
  • The company is investing in people and technology to advance the brand, president Zack Gharib told Asian Hospitality.

RED ROOF IS contracting with FreedomPay to provide payments across its portfolio of more than 700 hotels in the U.S. The company will receive an integrated payment solution, upgraded service, cost savings and operational efficiency, according to a statement.

Keep ReadingShow less
Gen Z Shifts Hotel Shopping: Tech, Experiences & Values

Survey: Gen Z redefines hotel shopping

Summary:

  • Younger consumers are redefining hotel discovery through platform-hopping and peer input, according to SOCi.
  • Fragmented search and discovery are reshaping how trust is built.
  • About one-third of consumers aged 18–34 report less brand loyalty than a year ago.

GEN Z IS RESHAPING hotel shopping through multiple platforms, peer input and real-time research, according to SOCi, a marketing platform for multi-location businesses. Unlike previous generations who relied on a single search engine or map app, the younger consumer moves through a series of smaller decisions - starting on TikTok, checking Reddit or Yelp and ending with a Google Maps search.

Keep ReadingShow less
Hotel Tech Advances; Outpaces Operational Readiness

Report: Tech outpaces readiness in hotels

  • A gap is growing between technological potential and operational readiness, with many hotel teams still early in AI use.
  • Distribution teams are evolving with limited resources and uneven investment in talent and automation.
  • The report outlines how commercial teams in hospitality are managing transformation.

THERE IS A widening gap between technological potential and operational readiness, with many hotel staff still early in using AI effectively, according to “The State of Distribution 2025” report. Despite the availability of technology, training, systems and workflows remain in development.

The second edition of the industry benchmark report—published by NYU SPS Jonathan M. Tisch Center of Hospitality and its Hospitality Innovation Hub, in collaboration with RateGain Travel Technologies and HEDNA—noted that as traveler expectations rise, aligning people, processes and platforms is becoming a driver of performance.

Keep ReadingShow less
Twin Cities Pipeline Flow Hits 15‑Year Low: Major Impact

Report: Twin Cities pipeline at 15-year low

Minneapolis–St. Paul Hotel Pipeline Falls to 15-Year Low in 2025

FEWER THAN 250 HOTEL rooms were under construction in the Minneapolis–St. Paul metro at the start of 2025, the lowest level since 2010, according to Marcus & Millichap. The limited pipeline, however, signals strong demand for existing inventory.

Marcus & Millichap’s “2025 Hospitality Investment Forecast for Minneapolis–St. Paul” projects metro-wide occupancy will rise for a sixth straight year to 59.4 percent, above the past decade’s average but still below pre-pandemic levels.

Keep ReadingShow less