Skip to content

Search

Latest Stories

OYO commits $10 million to G6 Hospitality’s digital upgrade

The investment funds campaigns to reach ‘high-intent’ customers

OYO invests $10M to enhance G6 Hospitality’s digital platform, improving website, app, and direct bookings for better guest experience
OYO aims to invest $10 million to upgrade G6 Hospitality’s digital assets, targeting a quadruple increase in apps before summer through advanced marketing and partnerships with Google and Microsoft.

OYO’s $10M Investment to Enhance G6 Hospitality’s Digital Growth

HOSPITALITY TECHNOLOGY FIRM OYO aims to invest $10 million to enhance G6 Hospitality’s digital assets, including its website and app, targeting a quadruple increase in apps before summer. The company will use digital targeting, focusing on high-intent customers through direct partnerships with Google and Microsoft.

The investment will fund data-driven digital campaigns to reach customers actively searching for accommodations with an aim toward boosting booking conversions and franchise partner value, G6 Hospitality said in a statement.


"By concentrating our resources on users most likely to convert, we're optimizing our marketing spend and delivering more value to our franchise partners,” said Shashank Jain, G6 Hospitality’s head of online revenue. "The investment underscores G6's commitment to supporting its franchise network by driving direct bookings and reducing dependency on third-party platforms.”

OYO, which acquired G6 Hospitality from Blackstone Real Estate for $525 million, plans to add more than 150 Motel 6 and Studio 6 hotels in 2025, strengthening its presence in Texas, California, Georgia and Arizona while preserving brand identity. G6 Hospitality also partnered with HotelKey to upgrade technology across its U.S. and Canada properties.

Meanwhile, OYO launched “Pay at Hotel” feature at more than 400 properties in 35 states, letting guests pay at check-in. The feature will only be available at OYO properties.

OYO plans to invest $62 million over three years to expand its UK premium hotel portfolio.

More for you

Vision Hospitality Hosts Red Sand Project in Chattanooga, Tennessee
Photo credit: Vision Hospitality Group

Vision hosts Red Sand Project against human trafficking

Summary:

  • Vision held its Red Sand Project to combat human trafficking in Chattanooga, Tennessee.
  • It fights trafficking through partnerships, staff training and philanthropic support.
  • Tennessee reported 213 human trafficking cases in 2024, involving 446 victims.

VISION HOSPITALITY GROUP held its fourth annual Red Sand Project with WillowBend Farms to combat human trafficking in Chattanooga, Tennessee. The event brought together organizations working to combat human trafficking, including the Family Justice Center for Hamilton County and the Hamilton County Health Department.

Keep ReadingShow less
Choice Hotels
Photo credit: Choice Hotels International

Choice posts $81.7M Q2 profit, 93K-room pipeline

Summary:

  • Choice Hotels International reported Q2 net income of $81.7 million.
  • Domestic RevPAR fell 2.9 percent due to macroeconomic conditions.
  • Extended-stay portfolio rose 10.5 percent YoY, with a domestic pipeline of 43,000 rooms.

CHOICE HOTELS INTERNATIONAL reported second-quarter net income of $81.7 million, down from $87.1 million a year earlier. Its forecast for the year remained positive, but was downgraded some to account for changes in macroeconomic conditions.

Keep ReadingShow less
Hotel exterior of Motel 6 Las Vegas under G6 Hospitality and Galaxy Hotels partnership
Photo credit: G6 Hospitality

G6, Galaxy aim to grow Motel 6, Studio 6

Summary:

  • G6 Hospitality and Galaxy Hotels Group are expanding Motel 6 and Studio 6 in the U.S.
  • Galaxy said G6 brands outperform others in guest satisfaction and value.
  • One Galaxy hotel generates $8–10M annually; the full G6 portfolio is expected to reach $50M.

G6 HOSPITALITY AND Galaxy Hotels Group are now working to expand the Motel 6 and Studio 6 footprint in the U.S. About 10 Galaxy-managed hotels, totaling more than 1,300 rooms, will operate under the G6 brands, with more to follow.

Keep ReadingShow less
Marriott International expands global hotel pipeline in Q2 2025

Marriott pipeline hits record 590,000 rooms

Summary:

  • Marriott International ended Q2 with a record pipeline of about 3,900 properties and more than 590,000 rooms.
  • Global RevPAR rose 1.5 percent, including a 5.3 percent gain in international markets.
  • Net income slipped 1 percent to $763 million; 17,300 net rooms were added.

MARRIOTT INTERNATIONAL’S GROWTH continued in the second quarter, according to the company’s recent earnings report. Along with its active pipeline, the company saw rising revenue and launched a new brand.

Keep ReadingShow less
OYO Adds 150 U.S. Hotels in 2025, Plans Another 150
Photo credit: OYO U.S.

OYO adds 150 U.S. hotels, plans 150 more

Summary:

  • OYO added more than 150 U.S. hotels in early 2025 and plans 150 more by year-end.
  • Ten additions have more than 100 rooms, reflecting a focus on high-inventory properties.
  • It is targeting urban and suburban markets in the Sun Belt and Great Lakes regions.

HOSPITALITY TECHNOLOGY COMPANY OYO added more than 150 hotels to its U.S. portfolio in the first half of 2025 and plans to add 150 more by year-end. The additions span Texas, Virginia, Georgia, Mississippi, California, Michigan and Illinois.

Keep ReadingShow less