Summary:
- Noble acquired a 35-property Sonesta Simply Suites portfolio.
- The hotels are concentrated in Sunbelt and corporate-demand corridors.
- It deployed capital into 100+ assets across 62 markets last year.
NOBLE INVESTMENT GROUP acquired a 35-property Sonesta Simply Suites portfolio with more than 4,000 rooms, expanding the firm's branded long-term accommodations platform. Terms were not disclosed.
The hotels are concentrated in Sunbelt and corporate-demand corridors, Noble said in a statement. The acquisition is immediately accretive, supported by current occupancy, stable cash flow and a basis below replacement cost.
The branded long-term accommodations segment continues to benefit from secular trends, including workforce mobility, housing constraints and limited new supply.
“These fundamentals present a structural opportunity for Noble to acquire at compelling yields, unlock performance through operational alpha and deliver stable distributions while compounding long-term growth,” said Ben Brunt, Noble's chief investment officer. “This portfolio directly advances that strategy and adds scale to our platform.”
Atlanta-based Noble is led by CEO Mit Shah.
The company deployed capital into more than 100 assets across 62 markets over the past year, the statement said. The platform focuses on locations with visible demand, institutional liquidity and operational upside—where Noble’s approach drives repeatable cash flow and long-term investor value.
Noble was advised on the transaction by Seyfarth Shaw's hospitality group, led by Atlanta partners Tom Gryboski and Catherine Morgen.
Pensions & Investments magazine included Noble in its "2025 Best Places to Work in Money Management" awards, marking Noble’s third consecutive year in the program.
