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NewcrestImage to acquire nine G6 Hospitality hotels

The Motel 6 and Studio 6 properties are in and near Phoenix

NewcrestImage to acquire nine G6 Hospitality hotels

FRESH FROM SELLING off much of its portfolio, NewcrestImage recently agreed to purchase nine hotels in Arizona from G6 Hospitality, six branded Motel 6 and three branded Studio 6.  The company expects to close the transaction in early March.

The six Motel 6 properties Dallas-based NewcrestImage will purchase are:


  • Mesa North, 152 rooms
  • Phoenix West, 148 rooms
  • Phoenix Tempe, 131 rooms
  • Scottsdale South, 100 rooms
  • Mesa South, 91 rooms
  • Phoenix Airport, 61 rooms

The three Studio 6 properties being acquired are:

  • Tempe, 151 rooms
  • Phoenix Deer Valley, 142 rooms
  • Tucson East, 121 rooms

“Acquiring properties, along with developing new hotels, are our two primary investment strategies for achieving growth in 2022,” said Mehul Patel, chairman and CEO of NewcrestImage.  “We look forward to creating fresh opportunities for these nine Arizona hotels in keeping with our operating philosophy, abilities, and track record.”

Arizona is an attractive market because its hotel occupancy is robust and above the national average,” Patel said.

“As people get out and reconnect, Arizona benefits by offering a favorable climate and many popular destinations for both vacation trips and business events,” he said.

G6 Hospitality owns, operates and franchises about 1,400 economy lodging locations in the U.S. and Canada under the Motel 6 and Studio 6 brands.  The company is based in Carrollton, Texas.

“NewcrestImage has an outstanding reputation for being great partners and quality hoteliers,” said Rob Palleschi, CEO of G6 Hospitality.  “Their experience, ingenuity and commitment to common values position us for a strong and strategic partnership.  I’m honored to welcome them into the G6 family.”

NewcrestImage has transacted more than 185 hotels since its start in February of 2013.  Among the company’s properties are dual-brand hotels, converted historic buildings, and “lifestyle hotel campuses” in mixed-use neighborhoods.

In November, NewcrestImage sold most of its hotel portfolio, along with some other properties, in a $822 million transaction with Summit Hotel Properties.

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  • Visa limitations and the immigration crackdown dampened international travel.

THE U.S. HOSPITALITY industry navigated a year of policy shifts, leadership changes, trade tensions and reflection. From Washington’s decisions affecting travel and tourism to industry gatherings and the loss of influential figures, these stories dominated conversation and shaped the sector.

Policy uncertainty took center stage as Washington ground to a halt. A congressional deadlock over healthcare subsidies and spending priorities triggered a federal government shutdown that began on Oct. 1 and lasted until Nov. 12. The U.S. Travel Association warned the shutdown could cost the travel economy up to $1 billion per week, citing disruptions at federal agencies and the Transportation Security Administration. Industry leaders said prolonged gridlock would further strain hotels already facing rising costs and workforce challenges.

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