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NewcrestImage to acquire nine G6 Hospitality hotels

The Motel 6 and Studio 6 properties are in and near Phoenix

NewcrestImage to acquire nine G6 Hospitality hotels
Ed Brock
By Ed BrockJan 07, 2022
Ed Brock
Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently assistant editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
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FRESH FROM SELLING off much of its portfolio, NewcrestImage recently agreed to purchase nine hotels in Arizona from G6 Hospitality, six branded Motel 6 and three branded Studio 6.  The company expects to close the transaction in early March.

The six Motel 6 properties Dallas-based NewcrestImage will purchase are:

  • Mesa North, 152 rooms
  • Phoenix West, 148 rooms
  • Phoenix Tempe, 131 rooms
  • Scottsdale South, 100 rooms
  • Mesa South, 91 rooms
  • Phoenix Airport, 61 rooms

The three Studio 6 properties being acquired are:

  • Tempe, 151 rooms
  • Phoenix Deer Valley, 142 rooms
  • Tucson East, 121 rooms

“Acquiring properties, along with developing new hotels, are our two primary investment strategies for achieving growth in 2022,” said Mehul Patel, chairman and CEO of NewcrestImage.  “We look forward to creating fresh opportunities for these nine Arizona hotels in keeping with our operating philosophy, abilities, and track record.”

Arizona is an attractive market because its hotel occupancy is robust and above the national average,” Patel said.

“As people get out and reconnect, Arizona benefits by offering a favorable climate and many popular destinations for both vacation trips and business events,” he said.

G6 Hospitality owns, operates and franchises about 1,400 economy lodging locations in the U.S. and Canada under the Motel 6 and Studio 6 brands.  The company is based in Carrollton, Texas.

“NewcrestImage has an outstanding reputation for being great partners and quality hoteliers,” said Rob Palleschi, CEO of G6 Hospitality.  “Their experience, ingenuity and commitment to common values position us for a strong and strategic partnership.  I’m honored to welcome them into the G6 family.”

NewcrestImage has transacted more than 185 hotels since its start in February of 2013.  Among the company’s properties are dual-brand hotels, converted historic buildings, and “lifestyle hotel campuses” in mixed-use neighborhoods.

In November, NewcrestImage sold most of its hotel portfolio, along with some other properties, in a $822 million transaction with Summit Hotel Properties.

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