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NewcrestImage opens Hyatt Place in Amarillo, Texas

The 91-room hotel is the company’s fourth hotel in the city

NewcrestImage has opened a Hyatt Place in Amarillo, Texas, the company’s fourth hotel in the city. The 91-room, four-floor hotel is the second property of a three-hotel, 300-room ‘hotel campus’ located at the I-40 Frontage Road and South Soncy Road intersection.

The first property of the hotel complex, a 90-room Tru by Hilton, was opened in August 2018 and a 90-room Aloft by Marriott is scheduled to begin construction by mid-year of 2020.


“We offer travelers three distinctive hotel experiences and styles at a single, high-visibility, high-traffic location,” said Mehul Patel, Chairman, and CEO of NewcrestImage.

The company owns and operates two other properties in Amarillo’s downtown area, a 107-room Courtyard by Marriott in the historic Fisk Building and a 226-room Embassy Suites directly across from the Amarillo Civic Center complex.

NewcrestImage is adding a Las Brisas Southwest Steakhouse to the Embassy Suites and will also add a Starbucks as part of an agreement with the company to add coffee shops at four of its hotels.

NewcrestImage currently operates in 10 states with 33 owned and managed hotels plus another 18 properties under construction or in development.

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