NewcrestImage, Coury Hospitality forge partnership for lifestyle hotel development
The partnership bolsters their plan to expand footprint in the segment
By Vishnu Rageev RJun 02, 2023
NEWCRESTIMAGE RECENTLY PARTNERED with Coury Hospitality aiming to advance their efforts in the development of lifestyle hotels. As part of the collaboration, NewcrestImage acquired a 50 percent ownership stake in Coury, NewcrestImage said in a statement.
According to the statement, NewcrestImage’s portfolio includes approximately 70 hotels spread across 26 states, while Coury Hospitality specializes in managing lifestyle hotels, currently operating 12 hotels in six states. Among these are 10 Marriott Autograph Collection properties, with an additional three under development properties, the statement added.
"This investment allows us to compete, grow, and succeed together, leveraging our extensive resources, wide geographic reach, and shared commitment to fostering a close-knit corporate culture,” said Mehul Patel, chairman and CEO of NewcrestImage.
Paul Coury, CEO, Coury Hospitality, and president of Marriott’s Autograph Collection Advisory Board, emphasized the alignment of their strategic goals.
"Our singular focus on managing, developing, and owning lifestyle hotels has yielded remarkable results,” he said. “With the support of NewcrestImage, we can capitalize on our deep management expertise and strategically expand our portfolio.”
In addition to their hotel operations, Coury Hospitality also operates 27 food and beverage outlets across the U.S., further diversifying their business offerings, it said.
In March, a JV between NewcrestImage and Hospitality Capital Partners completed the acquisition of 16 hotels from Service Properties Trust, a Massachusetts-based REIT, for $137.3 million. The deal included a total of 2,155 rooms in nine states.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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