Summary:
- Motel 6 launched its “Never Skip a Trip” NBA-season campaign.
- The campaign airs on ReachTV at major U.S. and Canadian airport hubs.
- It includes a My6 member offer of up to 15 percent off bookings during some periods.
G6 HOSPITALITY’S MOTEL 6 launched “Never Skip a Trip”, a national brand campaign during the NBA season. The campaign runs through the 2026 NBA Playoffs.
The campaign launches this week across NBA game broadcasts on airport television networks in the U.S and Canada during game days and holiday travel, G6 said in a statement.
“Motel 6 has always been about showing up for the trips that matter and the people behind them. With this campaign, we’re bringing that idea to life in a modern way, aligning with cultural moments like the NBA season and meeting travelers when they’re on the move,” said Sonal Sinha, G6 CEO.
The first 30-second film features family dinners, late-night arrivals, post-game celebrations and travelers getting rest, tied to the message: “Never skip the games. Never skip the holidays. Never skip the trip.”
The campaign will run on ReachTV across major airport hubs in the U.S. and Canada, including Atlanta, Los Angeles, New York, Las Vegas, Chicago, Dallas, Miami, Seattle, Phoenix and Toronto. It also promotes a My6 member offer of up to 15 percent off bookings during high-volume travel periods.
In November, Ritesh Agarwal, founder and CEO of PRISM, parent of OYO and G6 Hospitality in the U.S., joined the Texas Hotel & Lodging Association board to contribute his experience in technology-driven hospitality to THLA’s initiatives.
