Motel 6, Studio 6 partner with Humane Society to fight ‘pet poverty’
Motel 6, Studio 6 partner with Humane Society to fight ‘pet poverty’
By Vishnu Rageev RJul 11, 2023
ECONOMY LODGING BRANDS Motel 6 and Studio 6, sponsors of Pets, have partnered with the Humane Society of the United States to support the organization's “More Than a Pet” campaign. The initiative aims to raise awareness of the pet poverty crisis, offer financial assistance to pet owners in need and promote access to care and supplies with the goal of keeping pets and their families together.
Through the partnership, Motel 6 and Studio 6 have partnered to sponsor up to nine truckloads of pet food in needy areas, providing one month of meals to 15,300 animals. Motel 6 allows pets to stay for free at all locations, while Studio 6 welcomes pets for a nominal fee at their extended stay properties in the U.S. and Canada.
"We're passionate about this partnership with the Humane Society of the United States that offers loving individuals support with pet ownership – no matter their budget," said Julie Arrowsmith, president and interim CEO of G6 Hospitality, parent company of Motel 6 and Studio 6. "For those looking to spend quality time with their furry friends on the road, we'll be there to offer an affordable, clean and comfortable spot to rest and play."
Pet owners can enroll in My6, a rewards program offered by Motel 6. By downloading the free app, they can enjoy a 6 percent discount on their stay at Motel 6 and Studio 6 locations nationwide. My6 members also gain access to numerous benefits in various industries, such as $10 off a Rover service and exclusive offers at Chewy shop, among others.
In June, Marriott launched a new midscale extended-stay brand, currently called Project MidX Studios, that is pet-friendly.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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