Vishnu Rageev R is a journalist with more than 15 years of experience in business journalism. Before joining Asian Media Group in 2022, he worked with BW Businessworld, IMAGES Group, exchange4media Group, DC Books, and Dhanam Publications in India. His coverage includes industry analysis, market trends and corporate developments, focusing on retail, real estate and hospitality. As a senior journalist with Asian Hospitality, he covers the U.S. hospitality industry. He is from Kerala, a state in South India.
APPROXIMATELY 45.1 AMERICANS will travel 50 miles or more this Memorial Day weekend, surpassing last year by more than 1.4 million and setting a new record, according to AAA. The previous high was 44 million in 2005.
Driving remains the main mode of transportation, with 87 percent of travelers taking road trips, AAA said in its report.
“Memorial Day weekend getaways don’t have to be extravagant and costly,” said Stacey Barber, AAA Travel’s vice president. “While some travelers embark on dream vacations and fly hundreds of miles across the country, many families just pack up the car and drive to the beach or visit friends. Long holiday weekends are ideal for travel because many people have an extra day off work and students are off from school.”
Despite rising prices, many Americans are using the long weekend to visit family and friends, often taking shorter trips, AAA said. The association projects 39.4 million people will travel by car over Memorial Day weekend, one million more than last year.
This year, gas prices are lower than last Memorial Day, when the national average for a gallon of regular was $3.59. Lower crude oil prices have kept gasoline from seasonal spikes. As the summer driving season begins, demand is expected to rise, and pump prices may increase. Prices usually peak in summer and decline when schools resume in the fall.
For drivers renting cars over Memorial Day weekend, AAA car rental partner Hertz says Friday, May 23 will be the busiest pickup day. SUVs are among the most rented vehicles. Hertz reports the highest rental demand in Orlando, Denver, San Francisco, Las Vegas, Miami and Seattle—all on AAA’s Top Destinations list.
Meanwhile, the association said hotels in prime tourist areas cost more, so travelers should choose those near public transit to save on transportation.
AAA projects 3.61 million air passengers, a nearly 2 percent increase over last year’s 3.55 million. While this won’t break the 2005 record of 3.64 million, it will exceed pre-pandemic levels by 12 percent. AAA booking data shows domestic flights are 2 percent more expensive than last year, with the average roundtrip ticket at $850. Most flights are to destinations like Chicago, New York, Orlando, Denver and Seattle.
Travel by other modes is rising steadily post-pandemic, AAA said.
AAA projects 2.08 million people will travel by train, bus or cruise over Memorial Day weekend, an 8.5 percent increase over last year. This exceeds pre-pandemic levels from 2018 and 2019 but remains below early 2000s records when more people chose trains and buses after 9/11. AAA forecasts a record 19 million Americans will take cruises in 2025.
In December, AAA projected about 119.3 million Americans will travel 50 miles or more during the year-end holidays, with nearly 90 percent driving, making it the most popular mode of travel.
Many U.S. adults plan overnight leisure and business trips this year, according to AHLA.
Hotels top the list for 44 percent of leisure travelers and 63 percent of business travelers.
Four in five guests plan to stay at midscale or higher properties.
HALF OF U.S. adults plan to travel overnight for leisure before year-end, according to an American Hotel & Lodging Association survey. Nearly one-third of employed adults, 31 percent, expect to travel overnight for business.
The AHLA survey, conducted by Morning Consult, found hotels are the top choice for 44 percent of leisure travelers and 63 percent of business travelers, with nearly four in five guests planning to stay at midscale or higher properties.
Americans are most likely to take an overnight family trip, at 46 percent, with 34 percent traveling for Thanksgiving and 37 percent for Christmas, the report said. Travelers on romantic getaways and solo trips are more likely to choose hotels, while those visiting family for the holidays tend to stay with relatives.
However, travel intention has declined slightly from last fall and winter, with 45 percent citing rising costs as the main reason for scaling back plans, the poll found. About half say inflation could reduce their likelihood of overnight travel, yet 46 percent still plan an overnight family trip in the next four months despite financial concerns.
"These findings reinforce what we know: Americans want to travel and they overwhelmingly trust and depend on hotels when they do,” said Rosanna Maietta, AHLA president and CEO. “Despite this positive sentiment, rising costs and economic uncertainty are having a lingering effect on travel plans. That’s why AHLA advocates daily across all levels of government for policies that strengthen the hotel industry, its workforce and consumer confidence.”
The poll was conducted Sept. 6 to 8 among a sample of 2,202 adults.
A recent Hyatt Inclusive Collection survey found most Americans define quality time as moments with loved ones, yet 82 percent say they don’t get enough.
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