Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
THE U.S. HOTEL construction pipeline took a slight dip in the first quarter, according to Lodging Econometrics. However, the slowdown was not unexpected considering the COVID-19 pandemic, and the declines were not as bad as in previous recessions.
The pipeline contained 4,967 projects with 622,218 rooms at the end of the quarter, according to LE’s Construction Pipeline Trend Report. By the end of 2020 there were 5,216 projects with 650,222 rooms, according to LE’s previous report.
During the recession of 2008 and 2009 the pipeline saw much more significant drops in projects. Also during the first quarter, projects in the early planning stage were higher on a year-over-year basis.
“Although hotel development may still be tepid in the first quarter, continued government support and the extension of programs has aided many businesses to get back on their feet as more and more are working to re-staff and re-open,” LE said in its report. “To date, nearly half of the eligible population is at least partially vaccinated, leading to an ease in requirements regarding group gatherings and indoor activities. Clinical trials of vaccines for children ages 12 to 15 have been highly effective and look very promising for another strong vaccine wave. Additionally, the CDC has announced that, so long as people continue to take COVID-19 precautions, fully vaccinated people are now safe to travel domestically. Americans are becoming more optimistic about summer travel and are making plans now. As a result, operating performance is expected to soar late this spring, summer, and fall.”
There were 1,311 projects with 179,304 rooms currently under construction in the first quarter. Another 841 projects with 97,959 rooms opened in the U.S. by the end of 2020, and a total of 229 hotels with 27,528 rooms opened in the first quarter of 2021.
“As delayed fourth quarter openings are coming online, LE is forecasting 691 projects with 81,866 rooms to open by the end of 2021, representing a 2 percent increase in new hotel supply. For all of 2022, LE is forecasting 963 projects with 111,235 rooms to open and a 2 percent supply increase,” LE said. “Projects scheduled to start construction in the next 12 months total 1,866 projects/215,911 rooms. Of the 1,866 projects scheduled to begin in the next 12 months, 26.8 percent of these belong to extended-stay brands, a segment of the industry that developers have become increasingly interested in over the last few years. Projects in the early planning stage stand at 1,790 projects/227,003 rooms, up 10 percent by projects and 14 percent by rooms year-over-year.”
There were 1,198 projects with 190,475 rooms under renovation or conversion in the U.S. during the first quarter, down a little since seeing a slight increase at the end of 2020.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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