New chairman begins his term as speakers give views on the state of the industry
Kamalesh “KP” Patel became AAHOA's 35th chairman for the 2025–26 term, while Vimal “Ricky” Patel was named secretary at the 2025 AAHOA Convention & Trade Show in New Orleans.
Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently assistant editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers.
Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
KP Patel Assumes AAHOA Chairmanship at AAHOACON 2025
KAMALESH “KP” PATEL officially assumed the role of AAHOA's 35th chairman and Vimal “Ricky” Patel was elected secretary at the 2025 AAHOA Convention & Trade Show in New Orleans. Other highlights of AAHOACON included panel discussions with industry leaders who discussed the state of the industry.
More than 6,000 AAHOA members, their families and vendors attended the event at the New Orleans Ernest N. Morial Convention Center April 15 to 17 under the theme "New Ideas, New Opportunities, New Orleans." More than 500 vendors had booths in the tradeshow and keystone speakers included Gurudev Sri Sri Ravi Shankar, stand-up comedian and author Zarna Garg and "Hollywood's Brandfather" Rohan Oza.
AAHOA President and CEO Laura Lee Blake said a tide of optimism and determination was sweeping across the association. This optimism comes from having survived trials, from COVID and natural disasters to major political shifts.
“If you take nothing else from this conference, let me say this with confidence, the state of AAHOA is stronger than ever,” Blake said. “We have turned adversity into opportunity. Brands are returning. The industry dialog is stronger than ever. This is our moment. This is our time to embrace the American dream.”
In with the new
New Chairman KP Patel served as AAHOA's North Pacific regional director and was a premier ambassador for several years, the association said in a statement. He was elected secretary in 2022, beginning a leadership path that has now led to his chairmanship.
"It's an incredible honor to serve as chairman of AAHOA," KP Patel said. "This association has been the backbone of support for hotel owners like myself. As we navigate an ever-changing industry, I'm committed to strengthening our foundation, empowering membership, and ensuring AAHOA continues to be the voice, the resource, and the community that hotel owners rely on."
Patel’s platform centers on the theme “Strengthening AAHOA Through Member Empowerment.” He stressed ensuring AAHOA members’ profits, stronger advocacy on issues important to the association, increasing unity and more dialogue with brands and policymakers. During the conference, KP said he was passionate about AAHOA’s charitable foundation and scholarships.
He said there is a continuum of leadership for AAHOA that he must uphold.
“This is why we do what we do, not just for today, but for tomorrow, as we prepare for a transition of leadership later today, I want to emphasize something important: AAHOA’s strength is in its continuity,” he said. “Every chair who has come before me has built on the foundation laid before them. They have led with vision, dedication and commitment, and I am honored to carry that momentum forward. But leadership isn't about just one person, it's about all of us. It's about ensuring that our voices continue to be heard, that our industry remains strong, and that AAHOA positions for long term success.”
Kamalesh described AAHOA not just as an association, but as a family.
"This community shaped my career, and now it's my turn to serve,” he said. “If AAHOA isn't delivering value, creating opportunities, and strengthening this industry, then we're not doing our job. I want every member to know their voice matters and that this association belongs to them.”
"On behalf of AAHOA, we congratulate KP on his new role as chairman," Blake said. "He brings a deep commitment to our mission and a clear vision for the future. We are excited to work together to advance AAHOA's advocacy, expand our impact, and continue building an association that reflects the strength and spirit of America’s hotel owners."
The first step of the journey
AAHOA’s newly selected secretary Ricky Patel has owned both branded and independent hotels since immigrating to the U.S. at age 21. He has served in multiple AAHOA leadership roles, including as ambassador, Gulf regional director, and on committees covering government affairs, strategic planning, education and professional development, and bylaws and governance.
“I want hotel owners to win the economic future, so we must be prepared not only for the change we know is coming but also for the change we don’t see coming,” Vicky said. “My style as an officer will be to work energetically on today’s issues while proactively anticipating tomorrow’s problems.”
He also chaired two ad hoc committees on insurance—where he led a search for affordable property premium options—and on revenue generation, where he helped raise $1.8 million in new funds for AAHOA.
Outside of AAHOA, Patel has worked on behalf of hotel owners in volunteer executive roles, including as a board member of the Louisiana Economic Development Corporation and as board chairman for Lafayette Travel.
Updates from the experts
AAHOACON2025 included several panel discussions featuring hospitality industry veterans and experts. The topics ranged from changes in the industry faced by the latest generation of Asian American hoteliers to concerns about the uncertain economy.
During one general session panel, Al Patel, president of Columbia, Maryland-based Baywood Hotels, discussed the different approaches each generation of Asian American hoteliers takes to the business.
“I think the risks that they took, first, leaving their homeland, coming to a place where they had no friends, no family, no structure, leaving that comfort to come to this country, didn't speak the language, didn't know the culture, and took these enormous risks part of this motel business and worked extremely hard,” Al Patel said. “That's just what I remember from my parents, is they worked extremely hard. And I think as that transition to us, we saw that hard work. We also worked hard in the beginning, but we also at some point, learned that after we work hard, we've got to work smart also. And so, you know, that was kind of the progression that worked hard, and now we're getting smart, and then we'll see how the next, the third generation, works.”
On the same panel, Mit Shah, CEO of Atlanta-based Noble Investment Group, said the business is third generation is going to have is going to be very different.
“Let's just state here for a moment that building hotels is really hard. For obvious reasons, costs, availability of land costs, financing and making those numbers work. Labor costs themselves, and the brands who actually get paid on growth, are looking at all of this and understanding that they have got to find other pockets,” Shah said. “Is it surprising that Marriott is in the serviced apartment business? That they're in the cruise business? That Hilton is in the glamping business?”
During the View from the Top panel on the last day of the conference, Geoff Ballotti, president and CEO of Wyndham Hotels & Resorts, gave his view on the economy.
“Talking to all of you, over the last three days, there's never been more uncertainty in terms of development, but there also does not seem to be a lot of concern out there that the resiliency of select service has never been more tested, never been more proven than it was throughout COVID,” Ballotti said. “I think there is tremendous optimism still out there. We're all feeling it on the trade show floor.”
When the panel’s emcee, former AAHOA Chairwoman Jagruti Panwala, asked what would be the top ask the panelists would have if they met President Donald Trump, Ritesh Agarwal, OYO founder and CEO described the time he met Trump.
“Four years ago, I had the opportunity to see President Trump in New Delhi when he was visiting and I gave him a quick background about what we were doing in Asia and in the US, and he said two things,” Agarwal said. “The first thing he said is, ‘I'm a huge believer in the economy and the mid-scale sector of the industry. And second is, I know a thing or two about hotels to test their activities. If I were to say something to the administration, I'd say I'm an optimist. I'm an entrepreneur. In a room full of entrepreneurs, we all are seeking opportunities.”
Agarwal, who also spoke at AAHOA’s second annual “HYPE – Helping Young Professionals Evolve” conference in February, also said the hotel industry can provide a short-term solution to the nation’s housing problems. He also would like to see the return of the Opportunity Zone concept created during the first Trump administration.
Vision held its Red Sand Project to combat human trafficking in Chattanooga, Tennessee.
It fights trafficking through partnerships, staff training and philanthropic support.
Tennessee reported 213 human trafficking cases in 2024, involving 446 victims.
VISION HOSPITALITY GROUP held its fourth annual Red Sand Project with WillowBend Farms to combat human trafficking in Chattanooga, Tennessee. The event brought together organizations working to combat human trafficking, including the Family Justice Center for Hamilton County and the Hamilton County Health Department.
“We were honored to stand with our partners and our community to bring attention to this issue,” Patel said. “Together, through awareness and action, we are working toward a future where every individual is safe, seen and supported.”
The Red Sand Project is a symbolic initiative to raise awareness and promote action on human trafficking, the statement said. Participants poured red sand into sidewalk cracks to represent victims who have fallen through the cracks of society. This year’s event came as the Chattanooga community reported progress in prevention and survivor restoration over the past year.
“The Red Sand Project reminds us that human trafficking continues to be a pressing public health issue and a devastating reality in every state,” said Jenelle Hawkins, Vision's director of operation excellence. “As members of the hotel industry, we understand our unique position to help identify and prevent trafficking. We are proud to be part of a community that is not only raising awareness but also driving real solutions. As we mark our fourth year, our commitment is stronger than ever.”
According to the Tennessee Bureau of Investigation, there were 213 reported human trafficking cases in Tennessee in 2024, involving 446 victims. Events like the Red Sand Project raise awareness, promote education and encourage community action.
Vision Hospitality Group combats trafficking through community partnerships, staff training and philanthropic support. In 2024, it donated $100,000 to the AHLA Foundation’s No Room for Trafficking Survivor Fund, which provides housing and job placement services to survivors nationwide.
If you know someone who needs help escaping trafficking, call the Tennessee Human Trafficking Hotline at 1-855-558-6484. To report a suspected victim, call the National Human Trafficking Hotline at 1-888-373-7888 or text 233722.
In June, Vision broke ground on a 150-key Hilton dual-brand in Lookout Valley, Chattanooga, Tennessee.
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Choice Hotels International reported Q2 net income of $81.7 million.
Domestic RevPAR fell 2.9 percent due to macroeconomic conditions.
Extended-stay portfolio rose 10.5 percent YoY, with a domestic pipeline of 43,000 rooms.
CHOICE HOTELS INTERNATIONAL reported second-quarter net income of $81.7 million, down from $87.1 million a year earlier. Its forecast for the year remained positive, but was downgraded some to account for changes in macroeconomic conditions.
The company’s global pipeline exceeded 93,000 rooms, including nearly 77,000 in the U.S. Its global system size grew 2.1 percent, including 3 percent growth in the upscale, extended-stay and midscale segments, Choice said in a statement.
“Choice Hotels delivered another quarter of record financial performance despite a softer domestic RevPAR environment, underscoring the successful execution and diversification of our growth strategy,” said Patrick Pacious, president and CEO. “We are especially pleased with our strong international performance, where we have achieved significant growth and accelerated global expansion through a recent strategic acquisition, the signing of key partnerships, and entry into new markets. With more diversified growth avenues, enhanced product quality and value proposition driving stronger customer engagement and a leading position in the cycle-resilient extended-stay segment, we remain well-positioned to deliver long-term returns for all our stakeholders.”
Domestic RevPAR declined 2.9 percent, reflecting macroeconomic conditions and a difficult comparison with 2024 due to the timing of Easter and eclipse-related travel, the statement said. Excluding those effects, RevPAR fell approximately 1.6 percent. Meanwhile, the domestic extended-stay portfolio outperformed the broader lodging industry by 40 basis points in RevPAR, while the economy transient portfolio exceeded its chain scale by 320 basis points.
Adjusted EBITDA rose 2 percent to $165 million, or $167 million excluding a $2 million operating guarantee related to the Radisson Hotels Americas acquisition. Adjusted diluted EPS increased 4 percent to $1.92, the statement said.
Expansion and development
The domestic extended-stay portfolio grew 10.5 percent year over year, with a pipeline of nearly 43,000 rooms as of June 30, Choice said. The combined domestic upscale, extended-stay and midscale portfolio grew 2.3 percent. WoodSpring Suites expanded 9.7 percent to nearly 33,000 rooms and ranked first in guest satisfaction among economy extended-stay brands in the J.D. Power 2025 study. The domestic economy transient pipeline increased 8 percent to more than 1,700 rooms.
Choice acquired the remaining 50 percent interest in Choice Hotels Canada for approximately $112 million in July, funded through cash and credit. The deal expanded its Canadian brand portfolio from eight to 22 and added 327 properties and more than 26,000 rooms. The business is expected to contribute approximately $18 million in EBITDA in 2025.
International activity included a renewed master franchise agreement with Atlantica Hospitality International in Brazil for more than 10,000 rooms; a direct franchise deal with Zenitude Hotel-Residences in France, which nearly tripled room count and two agreements with SSAW Hotels & Resorts in China. These include a 9,500-room distribution deal for 2025 and a master franchise agreement projected to add 10,000 rooms over five years.
Global net rooms for upscale brands increased 14.7 percent year over year, the statement said. The pipeline for these brands rose 7 percent since March 31 to nearly 29,000 rooms.
2025 outlook
Choice revised its RevPAR outlook to reflect more moderate domestic expectations due to macroeconomic conditions, the statement said. The adjusted EBITDA forecast includes a $6 million contribution from the Choice Hotels Canada acquisition for the remainder of 2025. It also reflects the $2 million Radisson-related operating guarantee payment incurred in the second quarter.
Net income guidance was lowered to a range of $261 million to $276 million, down from $275 million to $290 million. Adjusted net income remains at $324 million to $339 million.
Domestic RevPAR growth was revised to between negative 3 percent and flat, compared to the earlier range of negative 1 percent to positive 1 percent. The global net system rooms growth projection remains at approximately 1 percent.
In May, Choice reported 2.3 percent year-over-year growth in domestic RevPAR for the first quarter.
G6 Hospitality and Galaxy Hotels Group are expanding Motel 6 and Studio 6 in the U.S.
Galaxy said G6 brands outperform others in guest satisfaction and value.
One Galaxy hotel generates $8–10M annually; the full G6 portfolio is expected to reach $50M.
G6 HOSPITALITY AND Galaxy Hotels Group are now working to expand the Motel 6 and Studio 6 footprint in the U.S. About 10 Galaxy-managed hotels, totaling more than 1,300 rooms, will operate under the G6 brands, with more to follow.
G6 brands consistently outperform others in guest satisfaction and value, said Galaxy, which rejoined the G6 network after a short break.
“This partnership marks a new chapter in our mission to deliver modern, value-driven hospitality, as we now proudly rejoin G6 Hospitality," said Carlos Cuevas, Galaxy Hotels' COO. "Having previously moved from Choice Group/Park Inn by Radisson, we’ve closely compared the performance of various franchises. Our experience and data show that G6 brands consistently outperform others in guest satisfaction and value. This is why we’re back."
Recent additions include Studio 6 Suites Las Vegas with 308 rooms, Motel 6 Las Vegas – I-15 Stadium with 139 rooms and Motel 6 Las Vegas – Boulder Highway with 160 rooms, the companies said. Studio 6 Suites Las Vegas on the Strip, with more than 300 rooms, will be one of the largest Studio 6 hotels in the U.S., while Motel 6 Las Vegas is also near the Strip and Allegiant Stadium. The portfolio also includes Motel 6 hotels in Modesto, San Jose and Santa Rosa, California and Lakewood, Fort Collins, Thornton and Colorado Springs, Colorado.
Texas-based Galaxy Hotels Group, founded in 1999 and led by CEO Jagmohan “Jag” Dhillon, operates more than 41 hotels in the U.S. One Galaxy hotel in the G6 network generates $8 to 10 million in annual revenue. The full G6 portfolio is expected to reach about $50 million.
OYO CEO Ritesh Agarwal is chair of G6 Hospitality and Sonal Sinha is its CEO. OYO added more than 150 hotels to its U.S. portfolio in the first half of 2025 and plans 150 more by year-end.
Choice launched two campaigns to boost bookings across its four extended-stay brands.
Based on guest feedback, the campaigns focus on efficiency, cleanliness, value and flexibility.
They will run through 2026 across social media, Connected TV, digital display and online video.
CHOICE HOTELS INTERNATIONAL launched two marketing campaigns to increase brand awareness and bookings across its four extended-stay brands. The "Stay in Your Rhythm" campaign promotes all four brands by showing how guests can maintain daily routines, while "The WoodSpring Way" highlights the service WoodSpring Suites staff provide.
The company has more than 550 extended-stay locations open, 51 under construction and more than 350 in the pipeline under Everhome Suites, MainStay Suites, Suburban Studios and WoodSpring Suites, Choice said in a statement.
"As leaders in the extended stay segment, Choice Hotels has long understood that this category is unlike any other in the hospitality industry, defined by distinct guest expectations that we continuously strive to exceed," said Noha Abdalla, Choice’s chief marketing officer. "These first-of-their-kind campaigns reflect our deep understanding of why people stay longer — from work assignments and relocations to life transitions and personal journeys. No matter the reason, we know our guests aren't looking to escape their routines; they're looking to maintain them. That's why we take pride in our unique position to offer what matters most: consistency, comfort and connection."
Both campaigns are based on research and guest feedback showing travelers prioritize efficiency, cleanliness, value and flexibility, the statement said. They will run through the rest of the year and into 2026 across paid social media, Connected TV, digital display and online video.
The "Stay in Your Rhythm" campaign shows how Choice's extended-stay brands support routines with in-room kitchens, laundry, fitness centers and pet-friendly options, Choice said. It focuses on daily habits like making coffee, cooking, walking the dog, or exercising.
"The WoodSpring Way" highlights how property teams support guests by providing home-like conveniences, the company said. General managers in Chicago, Denver, Atlanta and Orlando are featured for creating a consistent guest experience and welcoming all guests, including pets.
"We've designed our extended stay properties to ensure we provide guests with everything they need when circumstances take them away from home for weeks at a time," said Matt McElhare, Choice's vice president for extended stay brands. "Through the launch of our campaigns, we aim to educate the growing population of extended stay travelers on how our brands offer the best value in the industry, while also highlighting the culture of our flagship brand, WoodSpring Suites, which has consistently set the standard for guest satisfaction in the segment. We're especially thankful to our owners and management company teams who help build and sustain this culture on property, consistently delivering a great guest experience."
AHLA Foundation held its No Room for Trafficking Summit and announced Survivor Fund grantees.
The summit featured expert panels and sessions on survivor employment and trafficking prevention.
Since 2023, the program has awarded more than $2.35 million to 27 organizations.
AHLA FOUNDATION RECENTLY held its annual “No Room for Trafficking Summit” to advance practices and reinforce the industry's commitment to addressing human trafficking through collaboration, education and survivor support. It also announced the 2025–2026 NRFT Survivor Fund grants, which support organizations providing services and resources for survivors.
The event aligned with the United Nations World Day Against Trafficking in Persons on July 30 and convened survivors, experts and industry leaders, AHLA Foundation said in a statement.
"For years, the No Room for Trafficking initiative has leveraged our resources to unite the hotel industry against human trafficking,” said Kevin Carey, AHLA Foundation president & CEO. “The NRFT Summit serves as a powerful call-to-action, bringing together the industry and our partners to strengthen our commitment and drive meaningful change.”
The NRFT Survivor Fund supports community-based anti-trafficking organizations and initiatives, the statement said. Since 2023, it has awarded more than $2.35 million to 27 organizations nationwide.
This year’s grantees include two survivor-founded groups and others focused on prevention and survivor support, including:
3Strands Global Coalition to Abolish Slavery & Trafficking
Empowered Network
Hoola Na Pua
New Friends New Life
Rebecca Bender Initiative
Restore NYC
Safety Compass
Salt & Light Coalition
UMD Safe Center
Wellspring Living
"The organizations supported through the No Room for Trafficking Survivor Fund are doing essential work to prevent human trafficking and support survivors," said Joan Bottarini, chief financial officer at Hyatt and chair of the NRFT Advisory Council. "Their expertise—especially the voices of those with lived experience—continues to shape how our industry engages as part of the solution to this global issue.”
The NRFT Advisory Council and Survivor Fund supporting companies include Aimbridge, Choice Hotels, Extended Stay America, Hilton Global Foundation, Hyatt Hotels Foundation, IHG Hotels & Resorts, The J. Willard and Alice S. Marriott Foundation, Marriott International, Real Hospitality Group, Red Roof, Sonesta, Summit Foundation, Vision Hospitality Group and Wyndham Hotels & Resorts.
The summit included keynotes and panels featuring lived experience experts on survivor employment and sessions with vendors and industry stakeholders on trafficking prevention.
In July 2024, AHLA Foundation granted $1 million to eight community-based organizations through the Survivor Fund at the third annual NRFT Summit.