KNOWLAND RECENTLY UPDATED its navigation infrastructure to provide customers with a more intuitive and efficient way to access features. The new horizontal navigation bar, with simple icons and clear descriptions, helps users quickly access actionable insights and drive sales performance, Knowland said in a statement.
Knowland said that the update previews a new user platform currently in development.
“As the hotel sales models continue to evolve, hotel sales resources have broader market responsibilities and, as a result, less time to actively prospect,” said Jeff Bzdawka, Knowland’s CEO. “This new navigation is a direct response to these challenges. It is about empowering our users to focus on what matters most: building relationships and driving revenue. By quickly delivering the right information to their fingertips, we free them up for more productive selling time.”
The horizontal navigation bar features a predictable layout designed to be easier for users to find information quickly. By displaying menu items by category, such as accounts and events, competition, and markets, Knowland enables users to explore various features and functionalities.
The company also claimed that its users can now access frequently used functions more easily, leading to faster task completion, simplified sales workflows and more efficient decision-making to drive sales performance.
The most popular menu items are now more prominent, with clear visual icons and descriptions. For example, the Weekly Calendar feature lets users quickly see which accounts have visited your competitive set in a weekly view, the statement said.
In July, Knowland launched Knowland Select for hotels with limited meeting space, providing subscribers with a curated list of target accounts for upcoming periods directly in their inbox.
