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Knowland hosting COVID-19 webinar

Topics include business stabilization, preparing for the rebound and the ‘new normal’

HOSPITALITY ANALYTICS FIRM Knowland will hold a webinar series on the impact of the COVID-19 pandemic on the industry beginning next week. Themes include business stabilization, preparing for the economic rebound and the “new normal” of events and meetings.

Hosts for the new series include Kristi White, Knowland’s vice president of product; Kristin House, senior vice president at ConferenceDirect; and Allison Ahrens, president of Hospitality Revenue Solutions LLC. The scheduled webinars, each to begin at 1 a.m. ET, are:


  • April 28 - Part 1: Perspectives on Taking Action Today to Stabilize and Protect Your Business
  • May 5 - Part 2: Perspectives on Positioning for Rebound
  • May 12 - Part 3: Perspectives on the Future New Normal of Events and Meetings

Attendees at a previous Knowland webinar in March revealed in a survey that they were optimistic that they would survive the downturn with their businesses intact.

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 'America the Beautiful' Campaign Launched by Brand USA

Brand USA launches 'America the Beautiful' campaign

Summary:

  • Brand USA launched its “America the Beautiful” campaign to increase international visitation.
  • The campaign targets nine markets and includes an AI-powered trip planning hub.
  • It promotes 2026 U.S. events, including the World Cup and the nation’s 250th anniversary.

BRAND USA LAUNCHED “America the Beautiful,” a global tourism campaign to increase international visitation and hotel demand. The campaign was announced at Brand USA Travel Week U.K. & Europe 2025 in London.

The initiative aligns with $147 billion in travel exports through July, up 2 percent year over year, Brand USA said in a statement. The spending is projected to generate $39.6 billion in federal tax revenue, support millions of U.S. jobs and add $551 billion to the economy in 2025.

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