Skip to content

Search

Latest Stories

Knowland: Event volume up 21.7 percent YoY in September

Nashville saw the highest percent growth at 30.7 percent

Knowland: Event volume up 21.7 percent YoY in September

EVENT VOLUME CLIMBED 21.7 percent year over year in September compared to the previous year, according to hospitality analytics firm Knowland. Nashville saw the highest percent growth at 30.7 percent.

Los Angeles came in second at 22.3 percent over 2022. Among the top five performing markets, national associations spearheaded growth, with healthcare, education, and weddings as primary industry drivers.


Nashville's growth was stimulated by the healthcare and technology sectors, accounting for 34 percent of the corporate events in the market, Knowland said in a statement.

Nashville meetings averaged 101 attendees, utilizing over 2,692 square feet of meeting space. Despite ongoing talks between Los Angeles hoteliers and striking workers, the market continued to grow compared to 2022, the statement added.

In the top five markets by event volume growth percent, Nashville led the top 25 U.S. markets with healthcare meetings, followed by technology. Los Angeles/Long Beach, Oahu Island, Las Vegas, and Denver, rounded out the top five growth markets.

Below are additional findings about the top drivers of event planning for these markets:

  • Nashville: Healthcare, technology, national association, financial/banking, and manufacturing.
  • Los Angeles-Long Beach: Education, charity/non-profit, healthcare, national association, and training/education.
  • Oahu Island: Wedding, travel, national association, education, and military.
  • Las Vegas: National association, technology, training/education, wedding, and charity/non-profit.
  • Denver:  National association, healthcare, education, technology, and financial/banking.

The top overall U.S. markets by year-over-year growth in meetings and events were Lexington, Kentucky; Louisville, Kentucky -Indiana; Madison, Wisconsin; Bergen-Passaic, New Jersey; Jacksonville, Florida; and Memphis, Knowland said.

In June, Knowland data indicated a 30.3 percent surge in meetings and events volume. The top 25 markets showcased significant recovery, achieving a 90 percent year-to-date compared to their 2019 performance. Austin and Nashville reported robust growth, with rates of 74 percent and 42 percent, respectively.

More for you

Marriott Outdoor Collection

Marriott unveils 'Outdoor Collection'

Summary:

  • Marriott launches Outdoor Collection and Bonvoy Outdoors platform.
  • First two brands are Postcard Cabins and Trailborn Hotels.
  • Platform features 450+ hotels, 50,000 homes and activities.

MARRIOTT INTERNATIONAL RECENTLY launched the brand “Outdoor Collection by Marriott Bonvoy” and introduced “Marriott Bonvoy Outdoors,” a digital platform that lets travelers plan trips by destination or activity. The first two brands in the Outdoor Collection are Postcard Cabins and Trailborn Hotels.

Keep ReadingShow less
Peachtree adds six hotels to its third-party management platform
Photo credit: Peachtree Group

Peachtree picked to manage six hotels

Summary:

  • Peachtree adds six hotels to third-party platform.
  • Five are owned by La Posada Group, one by Decatur Properties.
  • Third-party portfolio totals 42 hotels.

PEACHTREE GROUP’S HOSPITALITY management division added six hotels to its third-party management platform. Five are owned by La Posada Group LLC and one by Decatur Properties Holdings.

Keep ReadingShow less
Extended-stay hotel performance in the U.S. shows declines in occupancy, ADR, and RevPAR in August 2025

Report: Extended-stay metrics fall in August

Summary:

  • The Highland Group: Extended-stay occupancy, RevPAR and ADR declined in August.
  • Room revenue rose 0.4 percent, while demand increased 2.2 percent.
  • August marked the second time in 47 months that supply growth exceeded 4 percent.

U.S. EXTENDED-STAY OCCUPANCY fell 2.1 percent in August, its eighth consecutive monthly decline, while ADR declined 1.8 percent and RevPAR dropped 3.9 percent for the fifth consecutive month, according to The Highland Group. However, total extended-stay room revenue rose 0.4 percent year over year.

Keep ReadingShow less
AHLA Foundation scholarships

AHLA Foundation awards $710K in scholarships

Summary:

  • AHLA Foundation distributed $710,000 in scholarships to 246 students.
  • Nearly 90 percent of recipients come from underrepresented communities.
  • The foundation funds students pursuing education and careers in the lodging sector.

AHLA FOUNDATION DISTRIBUTED $710,000 in academic scholarships to 246 students at 64 schools nationwide for the 2025–2026 academic year. Nearly 90 percent of recipients are from underrepresented communities, reflecting the foundation’s focus on expanding access to hospitality careers.

Keep ReadingShow less
Congressional deadlock shutters government
Photo by Kevin Dietsch/Getty Images

Congressional deadlock shutters government

Summary:

  • The U.S. government shut down at midnight after Congress failed to agree on funding.
  • About 750,000 federal employees will be furloughed daily, costing $400 million.
  • Key immigration and labor programs are halted.

THE FEDERAL GOVERNMENT shut down at midnight after Republicans and Democrats failed to agree on funding. Disputes over healthcare subsidies and spending priorities left both sides unwilling to accept responsibility.

Keep ReadingShow less