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KARA Hospitality opens ESA Premier Suites in Rockingham, VA

This marks KARA Hospitality's third new construction project

KARA Hospitality opens ESA Premier Suites in Rockingham, VA

The Extended Stay America Premier Suites – Harrisonburg in Rockingham, Virginia, is now open. The four-story, 92-room property was developed and will be managed by KARA Hospitality, with Mitesh Amin as managing partner.

Along with the Harrisonburg location, KARA Hospitality also developed ESA Premier Suites hotels in Colonial Heights and Fredericksburg, Virginia. The company also broken ground on a new Premier Suites in Charlottesville, set to open in 2025.


"We are thrilled to unveil Extended Stay America Premier Suites - Harrisonburg, offering a harmonious blend of comfort, convenience and personalized service," said Amin. "With its strategic location and array of amenities, we look forward to welcoming extended stay guests and providing them an unforgettable stay experience."

The pet-friendly hotel is near Sentara RMH Medical Center, Sentara RMH Funkhouser Women's Center, James Madison University’s Bridgeforth Stadium, Atlantic Union Bank Center, Massanutten Four Seasons Resort & Waterpark, Packaging Corp. of America, Sysco, Merck & Co. and the upcoming BUC-EE'S travel center.

"We are excited to welcome Extended Stay America Premier Suites to the vibrant Harrisonburg community,” said Mark Williams, ESA’s managing director of franchise development. This opening marks the third Extended Stay America Premier Suites newly constructed property by KARA Hospitality. We are confident that KARA Hospitality's experience in providing long-term hotel accommodations will make this property a top choice for both business and leisure travelers to the area.”

Williams said they are committed to expanding Extended Stay America through franchising and look forward to future collaborations with KARA Hospitality.

In March, VMV Capital, led by President Viren Patel, COO Mike Bhula, and CEO Vinny Patel, opened Extended Stay America Premier Suites in Duncan, South Carolina.

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CoStar, Tourism Economics Cut 2025 US Hotel Growth Forecast

CoStar, TE trim 2025 hotel growth

Summary:

  • CoStar and TE downgraded the 2025 U.S. hotel forecast.
  • Occupancy fell 0.2 points to 62.3 percent.
  • RevPAR dropped 0.3 points to -0.4 percent.

COSTAR AND TOURISM Economics downgraded the 2025 U.S. hotel forecast, with occupancy falling 0.2 points to 62.3 percent and ADR holding at +0.8 percent. RevPAR was downgraded 0.3 percentage points to -0.4 percent.

The last full-year U.S. RevPAR declines were in 2020 and 2009, the research agencies said in a statement.

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