Lisa Jordan is the new vice president of marketing at Red Roof. She will lead the development and execution of the company’s marketing and digital strategies to drive business growth.
Jordan joined the company in 2021 and led the integrated digital marketing team, working on the company’s web, advertising, and social media platforms.
Jordan played a role in enhancing redroof.com and collaborated across communication, sales, revenue management, and operations to elevate the customer experience and boost revenue, Red Roof said in a statement.
“Lisa is a powerful asset on our leadership team and a secret weapon in our marketing mix,” said Marina MacDonald, Red Roof’s chief marketing officer. “Her promotion is right for the company and a reflection of the value she brings to this critical function, and I know that she will succeed in her new role.”
“I look forward to the opportunity my new role offers to continue delivering Red Roof’s value to our guests and owners,” said Jordan. “I have a strong team and a clear mission to meet the evolving expectations of travelers. This team has the creativity, smarts and resolve to meet today’s challenges and build new successes for our brand.”
Jordan was named one of Hospitality Sales and Marketing Association International's top 25 Extraordinary Minds for her outstanding achievements and leadership in the industry.
