- Jeff Lobb is Choice’s SVP, general counsel and secretary.
- He succeeds Simone Wu, retiring this spring.
- He joined Choice in 2006 and most recently served as deputy general counsel.
Jeff Lobb is Choice Hotels International’s senior vice president, general counsel and secretary, effective March 26. He will oversee the company’s global legal and public policy operations and serves on the executive leadership team.
Lobb succeeds Simone Wu, who will retire later this spring, Choice said in a statement. He will report to Pat Pacious, Choice’s president and CEO.
Lobb and Wu will work together in the coming weeks to ensure a smooth transition.
Lobb joined Choice in 2006 and most recently served as deputy general counsel, overseeing corporate, finance and transactions teams and managing corporate governance and board administration, the statement said. He has advised on corporate finance, mergers and acquisitions, investments, real estate and commercial agreements. Before joining Choice Hotels, Lobb practiced law at several Washington, D.C., firms.
“Simone has been a trusted leader and strategic partner to the board, management team and associates for more than 14 years—guiding Choice Hotels through pivotal moments with integrity and care for our people,” said Pacious. “We are grateful for her contributions and leadership and we wish her all the best as she begins her next chapter. Jeff’s legal expertise, steady judgment and long history with Choice Hotels make him well-suited to serve as our next SVP, general counsel and secretary. For nearly two decades, he has been a valued advisor across the organization, guiding complex and strategic initiatives. I’m confident he will continue to uphold our values and business as we look ahead.”
Lobb said he is honored to take on the role and grateful for the opportunity to continue serving Choice Hotels.
“This is a company with a strong culture, clear values and a long history of doing what’s right for its associates, franchisees, shareholders and guests,” he said. “I look forward to building on that foundation and supporting Choice Hotels’ growth and success.”
Choice recently launched Mastery, its 11th annual technology and innovation summit, a week-long event where over 800 associates address business challenges through workshops, competitions and knowledge-sharing sessions. The company reported net income of $63.7 million for the fourth quarter and $369.9 million for 2025.
