Summary:
- India stood out at the third Meet Global MICE Congress.
- It accounted for 25 percent of hosted buyers.
- The event drew 2,500+ delegates from 37 countries.
INDIA WAS REPRESENTED in meetings, incentives, conferences and exhibitions activity at the third Meet Global MICE Congress, a two-day event in Moscow on Dec 17 to 18. India fielded 53 hosted buyers, accounting for 25 percent of the program, second to the Middle East at 27 percent.
The 2025 edition drew participants from 37 countries with more than 2,500 delegates—double the previous year and six times the inaugural 2023 edition, according to The Economic Times.
It included 15 business sessions on the theme “Unity Through Open Diversity: New Opportunities for Global Growth” and more than 8,000 business meetings to create opportunities for partnerships and event collaborations.
“MICE is not only about business; it is about economic policy. Governments and city authorities must collaborate to create opportunities that connect people and economies,” said Sabbas Joseph, Wizcraft Group’s founder. “MICE is the industry of the future that will create ‘one people, one world’—beginning with responsibility, not just for ourselves but for the future of mankind.”
Wizcraft Group is a Mumbai-headquartered event management and experiential marketing company.
The congress featured Tushar Kesharwani, governing board member of the Indian Convention Promotion Bureau; Ruqaya Cassim, acting director of MICE, Visit Qatar; Projeni Pather, chairperson of the Association of African Exhibition Organizers; Dharmendra Jain, founder and CEO of Actnable AI, Kenya and Dušan Borovčanin, former CEO of EXPO 2027, Serbia.
Tourism representatives from Jordan, the Maldives, Nepal, Tanzania and Uzbekistan also attended, the Times reported. The exhibition also included more than 130 exhibitors from the BRICS and Global South, including MICE operators, hotels, transport companies and associations seeking to strengthen market visibility.
India’s Ministry of Tourism announced it will establish convention promotion bureaus in cities nationwide from 2026 to strengthen the country’s position in the global MICE sector.
