IHG HOTELS & RESORTS hopes to draw more young college graduates to the hospitality field, particularly among historically underrepresented groups, through a new partnership with Clark Atlanta University and Morehouse College in Atlanta. As part of the tie-up, IHG will provide resources to support students’ professional development in the hospitality sector and create employment opportunities.
The initiative is part of IHG’s early-career recruitment program, according to IHG, which also is based in Atlanta.
“Our partnerships with Clark Atlanta University and Morehouse College underscore IHG’s commitment to supporting the success of future leaders and increasing ethnically and racially diverse talent within our company,” said Elie Maalouf, CEO of IHG Americas. “Our goal is to create meaningful engagements that open more doors of opportunity for underrepresented groups. I recently had the pleasure of meeting a few of our summer interns from both schools and it was inspiring to be among a new generation of up-and-coming talent that we hope will soon come back to IHG.”
At Clark Atlanta, IHG will help support students’ academic experiences by providing executives to participate in information sessions and speaking opportunities to connect with students. This includes collaboration on a hospitality club and access to its virtual learning platform, IHG Skills Academy. Also, the company will give internship opportunities and fund a student lounge.
“The success of our students depends on partnerships formed with forward-thinking companies like IHG. Students from Clark Atlanta University and other historically black colleges and universities represent some of the nation’s top talent,” said George French, president of Clark Atlanta. “We are pleased that IHG has committed to diversifying its talent pool and workforce by partnering with CAU and other institutions that serve minority populations.”
According to the statement, IHG will participate in the Business Association Week, Spring Symposium, Firm Day and Freshman Colloquium at Morehouse College. It will also support the college’s new student orientation, recruit students for IHG’s internship program and partner on select signature campus events.
“Morehouse is delighted to partner with IHG Hotels & Resorts in creating valuable professional learning experiences in the hospitality industry for our students. It is well known that increasing diversity within workforces is not only ‘the right thing to do,’ but it also positively impacts companies’ bottom line. Historically Black Colleges and Universities like Morehouse are century-old hubs for training and empowering enterprising, well-equipped, diverse talent for every job at the corporate level and beyond,” said Douglas Cooper, Morehouse’s executive director of career development and engagement. “The more companies like IHG intentionally seek out partnerships and pipelines to minority-serving institutions, the more equity we will create for our nation’s economic future.”
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
By clicking the 'Subscribe’, you agree to receive our newsletter, marketing communications and industry
partners/sponsors sharing promotional product information via email and print communication from Asian Media
Group USA Inc. and subsidiaries. You have the right to withdraw your consent at any time by clicking the
unsubscribe link in our emails. We will use your email address to personalize our communications and send you
relevant offers. Your data will be stored up to 30 days after unsubscribing.
Contact us at data@amg.biz to see how we manage and store your data.