How big is IHCL’s Taj InnerCircle now?
INDIAN HOTELS CO. Ltd’s loyalty program, Taj InnerCircle, part of Tata Neu's 'NeuPass,' grew 5x in its member base, reaching 10 million members. Loyalty-driven revenue now accounts for more than 40 percent of IHCL’s total enterprise revenue.
Tata Neu’s brand visibility and influence, along with loyalty offerings, rewards, benefits, a seamless booking journey, and exclusive privileges, have strengthened customer loyalty and engagement, IHCL said in a statement.
“The rapid growth of IHCL’s loyalty member base with NeuPass is a testament to the power of the One Tata ecosystem,” said Parveen Chander Kumar, IHCL’s executive vice president – commercial. “Presently, loyalty-driven revenue comprises over 40 percent of IHCL’s total enterprise revenue. We remain committed to enhancing lifetime customer value and using technology to enrich guest experiences. The program has significantly broadened IHCL’s digital footprint across our diverse portfolio, spanning mid-scale to luxury.”
Meanwhile, IHCL signed 85 hotels and opened 40 properties in 2024, growing its portfolio to 360 hotels with 123 in the pipeline. The Taj brand signed 19 hotels, expanding to 125 properties.
Kumar said the loyalty program drives IHCL’s transformation, marked by a 5x increase in its member base, culminating in a 10-million-member milestone.
“Tata Neu’s diverse ecosystem across travel, hospitality, shopping, financial services, and more has equipped IHCL with a competitive advantage in growing and retaining its expanding member base,” he said.
IHCL, India’s largest hospitality company by market capitalisation, has a portfolio of 368 hotels, with 128 under development globally across four continents, 14 countries, and more than 150 locations.
