Skip to content

Search

Latest Stories

Ignite acquires WaterWalk in Phoenix

The Kennewick-based company is led by Gurbir Sandhu

Ignite acquires WaterWalk in Phoenix

IGNITE HOTELS RECENTLY acquired the 126-key WaterWalk Phoenix North Happy Valley in Phoenix, marking WaterWalk Holding Company’s first asset sale. WaterWalk Hospitality will continue managing the property under the WaterWalk Extended Stay by Wyndham brand, forming a new partnership with Ignite.

Ignite Hotels, based in Kennewick, Washington, is led by President Gurbir Sandhu.


“We are excited to partner with WaterWalk Hospitality as our management company and the Wyndham team,” said Sandhu. “This collaboration allows us to capitalize on the potential of the extended-stay market while leveraging WaterWalk’s expertise in operations and guest satisfaction.”

The Phoenix property, a mix of furnished and unfurnished units, debuted as the first Gen2 prototype in 2023, the companies said in a joint statement. The Gen 2.0 prototype prioritizes efficient design and lower operating costs.

The hotel is near major business hubs, shopping, dining and outdoor attractions.

WaterWalk, was founded by the late Jack DeBoer and is led by CEO Mimi Oliver, DeBoer's granddaughter.

In April, Wyndham and WaterWalk launched "WaterWalk Extended Stay by Wyndham," with plans to introduce up to 11 hotels and more than 1,500 rooms in markets like Tucson, Jacksonville, and Wichita. The launch marked Wyndham's 25th brand, complementing its economy and mid-scale extended-stay offerings.

Oliver called the sale of WaterWalk Phoenix North Happy Valley a proud moment for the team and a testament to the strength of the WaterWalk Extended Stay by Wyndham brand.

“This milestone showcases our ability to develop upscale extended-stay properties and demonstrates our success as a trusted management company,” Oliver said. “We are thrilled to partner with Ignite Hotels and look forward to building a strong relationship focused on hospitality excellence.”

The collaboration combines WaterWalk Hospitality's expertise and Ignite Hotels' commitment to the brand, ensuring a seamless experience for guests and stakeholders, the statement said.

More for you

Analyze competitive set data to boost revenue in the USA hospitality market

HotStats: Updated comp sets boost revenue

Why U.S. Hotels Must Regularly Update Their Competitive Sets

HOTELS SHOULD USE an updated competitive set to maximize revenue, control costs and maintain market position, according to HotStats. Those that fine-tune their comp sets consistently outperform others by using real-time insights to guide pricing, labor and revenue strategies.

The comp set should be reviewed at least once a year, HotStats wrote in a recent blog post.

Keep ReadingShow less
Ameyalli Park City by Appellation resort

Appellation, Chopra launch Utah retreat

Introducing Ameyalli Park City by Appellation

APPELLATION HOTEL BRAND co-founders Charlie Palmer and Christopher Hunsberger are working with wellness expert Deepak Chopra to launch a new branded hospitality concept, “Ameyalli Park City by Appellation”, near Park City, Utah. The 78-acre retreat, set to open in 2026 in Midway, will include an 80-key hotel, a wellbeing center and multiple dining venues.

The resort will feature the Ameyalli Center of Excellence, offering health and longevity programming based on Chopra’s seven pillars of wellbeing: emotional regulation, sleep, mindfulness, movement, relationships, nutrition and laughter. Appellation will operate the property.

Keep ReadingShow less
Red Roof and Bridge partner to streamline hotel financing for U.S. owners and developers

Red Roof, Bridge to provide capital to owners

RED ROOF IS working with digital financing platform Bridge, led by Rohit Mathur as CEO, to improve access to capital for hotel owners and developers. The partnership allows Red Roof owners and operators to submit loan requests in about 10 minutes and access Bridge’s network of more than 150 lenders.

The platform provides loan terms by packaging each opportunity with data and side-by-side comparisons to support decision-making, the companies said in a joint statement.

Keep ReadingShow less