Skip to content

Search

Latest Stories

Hyatt launches select-service brand

It also opened its first Hyatt Studios in Alabama by 3H Group

Hyatt Select Service Brand – A new upper-midscale hotel offering comfort, flexibility, and seamless conversions for guests and owners

Hyatt Hotels Corp. expanded its upper-midscale segment with Hyatt Select, a select-service brand for transient guests and conversions, launching in the Americas before global expansion. It also opened its first Hyatt Studios in Mobile, Alabama, developed by 3H Group and led by CEO Hiren Desai.

Photo credit of Hyatt Hotels Corp.

Experience the Hyatt Select Service Brand: Comfort & Flexibility

HYATT HOTELS CORP. expanded its upper-midscale segment with Hyatt Select, a new select-service brand targeting transient guests and designed for easy conversions. The company also opened its first Hyatt Studios location, Hyatt Studios Mobile/Tillmans Corner in Mobile, Alabama, developed by 3H Group and led by CEO Hiren Desai.

Hyatt Select is the sixth brand in Hyatt’s Essentials portfolio, initially focused on the Americas before expanding globally, Hyatt said in a statement.


“For Hyatt, launching a new brand is never just about adding to our portfolio—it’s about strengthening our network in a way that benefits both owners and guests,” said Jim Chu, Hyatt’s chief growth officer. “Hyatt Select hotels will meet a specific need in the market by offering a cost-effective, conversion-friendly option for owners, while delivering an experience for guests who want reliability, comfort, and thoughtful design in the upper-midscale segment.”

Hyatt Select was designed to help owners maximize returns while ensuring an efficient guest experience, the company said. Flexible for new builds and conversions, the brand allows owners to optimize existing assets with minimal upfront investment. It also strengthens Hyatt’s upper-midscale presence alongside Hyatt Studios, its extended-stay brand.

For owners, the brand offers:

Properties ranging from 70 to 200 keys, adaptable across markets.

Staffing efficiencies designed to reduce labor costs while maintaining service quality.

Access to Hyatt’s reservation system, revenue management tools, commercial services, and the World of Hyatt loyalty program to drive demand and performance.

Chu said owners in and out of Hyatt’s network have shown interest in flexible conversion opportunities with access to its commercial engine and distribution platform.

“The Hyatt Select brand will allow us to meet these distinct needs of owners and expand our brand presence for guests looking for a short stay option in secondary and tertiary markets,” he said.

Hyatt Studios

3H Group broke ground on Hyatt’s first Hyatt Studios in Mobile in 2023, while Giri Hotel Management, led by Ash Sangani, signed its first Hyatt franchise for a 122-room Hyatt Studios at Portland International Jetport. The upper-midscale extended-stay brand launched in 2023, has more than 50 executed deals, including 22 in new Hyatt markets.

“Seeing Hyatt Studios come to life with the opening of the brand’s first property is an exciting milestone—not just for Hyatt, but for our owners and developers who have been integral in the creation of this brand,” said Dan Hansen, Hyatt’s head for Americas development. “From the beginning, Hyatt Studios was designed with owners in mind, and the strong momentum we’ve seen is a testament to the demand for a flexible, extended-stay product backed by Hyatt’s world-class support.”

In January, Hyatt reported a pipeline of about 138,000 rooms at year-end 2024, following a brand realignment to increase owner returns and growth.

More for you

American Franchise Act announced in U.S. Congress to protect hotel franchising and jobs

House unveils act to boost franchise business

Summary:

  • House introduces AFA to boost franchise model and hotel operations.
  • The act establishes a joint employer standard.
  • AHLA backs the bill, urging swift adoption.

THE HOUSE Of Representatives introduced the American Franchise Act, aimed at supporting the U.S. franchising sector, including 36,000 franchised hotels and 3 million workers nationwide. The American Hotel & Lodging Association, backed the bill, urging swift adoption to boost the franchise model and clarify joint employer standards.

Keep ReadingShow less
AHLA Foundation expands hospitality education

AHLA Foundation expands hospitality education

Summary:

  • AHLA Foundation is partnering with ICHRIE and ACPHA to support hospitality education.
  • The collaborations align academic programs with industry workforce needs.
  • It will provide data, faculty development, and student engagement opportunities.

THE AHLA FOUNDATION, International Council on Hotel, Restaurant and Institutional Education and the Accreditation Commission for Programs in Hospitality Administration work to expand education opportunities for students pursuing hospitality careers. The alliances aim to provide data, faculty development and student engagement opportunities.

Keep ReadingShow less
Report: Global RevPAR to rise 3–5 percent in 2025

Report: Global RevPAR to rise 3–5 percent in 2025

Summary:

  • Global hotel RevPAR is projected to grow 3 to 5 percent in 2025, JLL reports.
  • Hotel RevPAR rose 4 percent in 2024, with demand at 4.8 billion room nights.
  • London, New York and Tokyo are expected to lead investor interest in 2025.

GLOBAL HOTEL REVPAR is projected to grow 3 to 5 percent in 2025, with investment volume up 15 to 25 percent, driven by loan maturities, deferred capital spending and private equity fund expirations, according to JLL. Leisure travel is expected to decline as consumer savings tighten, while group, corporate and international travel increase, supporting RevPAR growth.

Keep ReadingShow less
Hotel data challenges report highlighting AI and automation opportunities in hospitality

Survey: Data gaps hinder hotel growth

Summary:

  • Fragmented systems, poor integration limit hotels’ data access, according to a survey.
  • Most hotel professionals use data daily but struggle to access it for revenue and operations.
  • AI and automation could provide dynamic pricing, personalization and efficiency.

FRAGMENTED SYSTEMS, INACCURATE information and limited integration remain barriers to hotels seeking better data access to improve guest experiences and revenue, according to a newly released survey. Although most hotel professionals use data daily, the survey found 49 percent struggle to access what they need for revenue and operational decisions.

Keep ReadingShow less
Hyatt Way partnership

Hyatt taps Way for unified guest platform

Summary:

  • Hyatt partners with Way to unify guest experiences on one platform.
  • Members can earn and redeem points on experiences booked through Hyatt websites.
  • Way’s technology supports translation, payments and data insights for Hyatt.

HYATT HOTELS CORP. is working with Austin-based startup Way to consolidate ancillary services, loyalty experiences and on-property programming on one platform across its global portfolio. The collaboration integrates Way’s system into Hyatt.com, the World of Hyatt app, property websites and FIND Experiences to create a centralized booking platform.

Keep ReadingShow less