It also opened its first Hyatt Studios in Alabama by 3H Group
Hyatt Hotels Corp. expanded its upper-midscale segment with Hyatt Select, a select-service brand for transient guests and conversions, launching in the Americas before global expansion. It also opened its first Hyatt Studios in Mobile, Alabama, developed by 3H Group and led by CEO Hiren Desai.
Vishnu Rageev R is a journalist with more than 15 years of experience in business journalism. Before joining Asian Media Group in 2022, he worked with BW Businessworld, IMAGES Group, exchange4media Group, DC Books, and Dhanam Publications in India. His coverage includes industry analysis, market trends and corporate developments, focusing on retail, real estate and hospitality. As a senior journalist with Asian Hospitality, he covers the U.S. hospitality industry. He is from Kerala, a state in South India.
Experience the Hyatt Select Service Brand: Comfort & Flexibility
HYATT HOTELS CORP. expanded its upper-midscale segment with Hyatt Select, a new select-service brand targeting transient guests and designed for easy conversions. The company also opened its first Hyatt Studios location, Hyatt Studios Mobile/Tillmans Corner in Mobile, Alabama, developed by 3H Group and led by CEO Hiren Desai.
Hyatt Select is the sixth brand in Hyatt’s Essentials portfolio, initially focused on the Americas before expanding globally, Hyatt said in a statement.
“For Hyatt, launching a new brand is never just about adding to our portfolio—it’s about strengthening our network in a way that benefits both owners and guests,” said Jim Chu, Hyatt’s chief growth officer. “Hyatt Select hotels will meet a specific need in the market by offering a cost-effective, conversion-friendly option for owners, while delivering an experience for guests who want reliability, comfort, and thoughtful design in the upper-midscale segment.”
Hyatt Select was designed to help owners maximize returns while ensuring an efficient guest experience, the company said. Flexible for new builds and conversions, the brand allows owners to optimize existing assets with minimal upfront investment. It also strengthens Hyatt’s upper-midscale presence alongside Hyatt Studios, its extended-stay brand.
For owners, the brand offers:
Properties ranging from 70 to 200 keys, adaptable across markets.
Staffing efficiencies designed to reduce labor costs while maintaining service quality.
Access to Hyatt’s reservation system, revenue management tools, commercial services, and the World of Hyatt loyalty program to drive demand and performance.
Chu said owners in and out of Hyatt’s network have shown interest in flexible conversion opportunities with access to its commercial engine and distribution platform.
“The Hyatt Select brand will allow us to meet these distinct needs of owners and expand our brand presence for guests looking for a short stay option in secondary and tertiary markets,” he said.
Hyatt Studios
3H Group broke ground on Hyatt’s first Hyatt Studios in Mobile in 2023, while Giri Hotel Management, led by Ash Sangani, signed its first Hyatt franchise for a 122-room Hyatt Studios at Portland International Jetport. The upper-midscale extended-stay brand launched in 2023, has more than 50 executed deals, including 22 in new Hyatt markets.
“Seeing Hyatt Studios come to life with the opening of the brand’s first property is an exciting milestone—not just for Hyatt, but for our owners and developers who have been integral in the creation of this brand,” said Dan Hansen, Hyatt’s head for Americas development. “From the beginning, Hyatt Studios was designed with owners in mind, and the strong momentum we’ve seen is a testament to the demand for a flexible, extended-stay product backed by Hyatt’s world-class support.”
In January, Hyatt reported a pipeline of about 138,000 rooms at year-end 2024, following a brand realignment to increase owner returns and growth.
Four Seasons, Fort Partners and Merrimac Ventures plan a mixed-use project in Telluride, CO.
The project is in Mountain Village near the San Juan Mountains.
Florida-based Fort Partners and Merrimac Ventures are led by Nadim Ashi and Dev Motwani.
FOUR SEASONS, FORT Partners and Merrimac Ventures are jointly developing the Four Seasons Resort and Residences Telluride in Telluride, Colorado. The project includes 52 guestrooms, 43 hotel residences and 26 private residences for short-term and permanent stays.
The properties are being developed in Mountain Village near the San Juan Mountains in Colorado, Four Seasons said in a statement.
Toronto-based Four Seasons is led by CEO Alejandro Reynal, while Florida-based partners Fort Partners and Merrimac Ventures are led by founder Nadim Ashi and President and CEO Dev Motwani, respectively.
“This achievement would not have been possible without the support of local partners like Telluride Ski & Golf, the Town of Mountain Village and TMVOA,” Motwani said. “We are fortunate to inherit this site and build upon the work they’ve already done.”
Bart Carnahan, Four Seasons’ president of global business development, portfolio management and residential, said the company is offering a new opportunity for guests and residents to enjoy a ski destination.
“Fort Partners and Merrimac Ventures are ideal collaborators, with a deep understanding of the destination, Four Seasons’ legendary service and a shared commitment to creating experiences for both short-term visitors and residents,” he said.
“Telluride is a place of extraordinary heritage and beauty and represents a rare opportunity to create something lasting,” Ashi said. “Together with Four Seasons and Merrimac, we are creating a landmark that reflects this legacy, honors its natural beauty and endures for generations.”
Sonesta International Hotels Corp. recently launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn.
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